redefining u optimized

REDEFININGUENTERTAINMENT & TECHNOLOGY

Sunday, October 23, 11

ACTOR.ATHLETE.HOSTJohn has 13 world top 3 titles in 3 sports, 17 top National Titles in 6 sports. John has been in the SAG since the mid 60’s having been an actor in over 45 commercials, TV Series and big screen productions.

John Disterdick

THE TEAM


Entrepreneur. Nerd. Producer. Improver. André is the President of SociallyU. A Firm focused on progressive Web 2.0 Marketing / Learning systems. André housed all the server infrastructure for Senator John McCain and the Republican National Committee during the 2008 elections as well as over 200 other companies.

André Dantzler

THE TEAM


producer.creator. networker.Sue Ann Taylor is the CEO of www.zeeltv.com, broadcast networks delivered over the internet, cable and IPTV, focusing on special interest communities.

Sue Ann Taylor

THE TEAM


Producer.creator. McKay Productions produces high quality motion-picture and television programming and offers a wide range of services from complete turn-key operations; to writing, producing, directing services, and production crews.

Experience and credits include:Turner South, A&E Network, Travel Channel, Court TV, Home & Garden TV, Food Channel, NBC, ABC

Lori McKay

THE TEAM


marketer.closer.promoter.Mark Roffman’s areas of expertise include sales, business organization and management. A media sales representative for over twenty years Mark has sold everything from local and regional radio, local and regional cable, national cable, national syndication. Mark has become part to the important evolving world of Streaming Video on broadband. He is particularly skilled at bringing clients to a purchasing level of comfort with new/experimental media.

Mark Roffman

THE TEAM


call center. sales.marketing.Don started a Call Center for Westcott Communications (Satellite TV programing). Don hired/trained over 200 salespeople to telemarket 3 start-up companies for Westcott (Automotive-Law Enforcement-Medical Financing). Helped develop benefit package that created value for new members. Eventually enrolled over the telephone 14,000 new members paying $385 monthly subscription fee. Westcott Communications was sold in 1994 for $ 441 million.

Don Henson

THE TEAM


REDEFININGUENTERTAINMENT & TECHNOLOGY


Life Preserver foramerica’s sinking health


• Niche television - Millions of Viewers

• Benefits and Compelling Stories drive membership to H2U

• Overlay concept on affiliate networks

• Participation Model

CREATE A “MOVEMENT”


TV SERIES & INTERNETCREATES


0

250,000

500,000

750,000

1,000,000

1 MILLIONMEMBERS IN 3 YEARS


EXPAND BENEFITSTO H2U MEMBERS


NATIONAL VISIBILITYH2U BRAND


EXPAND CELEBRITYPROMOTIONOF HEALTH


PROMOTE LOCALHCA HOSPITALS


ENTERTAINING -HOST INVOLVED



COMPELLING EMOTIONAL STORY+



COMPELLING EMOTIONAL STORY+

= REDEFININGU


TEASER /OPENINGHOST

John Disterdick

1


MEET GUEST

2

TEASER /OPENINGHOST

John Disterdick

1


MEET GUEST

2

NEED FOR CHANGE

3

TEASER /OPENINGHOST

John Disterdick

1


CELEBRITYIN STUDIO

4


CELEBRITYIN STUDIO

4

MEDICAL MINUTE

5


FOOTAGE OF EVENT

6

CELEBRITYIN STUDIO

4

MEDICAL MINUTE

5


POST ACTION INTERVIEW

7


WRAP

8


7


WRAP

8

CALL TO ACTION

9


7


John Disterdick

REDEFININGUTRT = 1 HOUR


CELEBRITY ENDORSEMENTS

MOTIVATINGH2U MEMBERSHIP


Web Technologywww.learnsocially.com

Private Social NetworkInteractive Video ExperienceIncentives and RewardsMobile FriendlyPromote H2U membershipCommunity Competition


http://www.learnsocially.com

http://www.learnsocially.com

FUNNELADDING MEMBERS


DATA ENHANCEMENT

ADDING MEMBERS


DATA ENHANCEMENT

ADDING MEMBERS

John Smith45-54 Years Old

Married$100,000 - $125,000 Income

Home ValueFacebook / Twitter Accounts


100%

80%

60%

40%

20%

0%$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

Source: SubscriptionSiteInsider.com, inspired in part by The Penny Effect by RedEyeVC.com


100%

80%

60%

40%

20%

0%$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

$10 - $19.97



100%

80%

60%

40%

20%

0%$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

$20 - $39.97

$10 - $19.97



100%

80%

60%

40%

20%

0%$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

$40 - $49.97

$20 - $39.97

$10 - $19.97



100%

80%

60%

40%

20%

0%$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

$50 - $99.97$40 - $49.97

$20 - $39.97

$10 - $19.97



NETWORKS AVAILABLE


ZeelTV/Blue Heron

0 - 500,000MEMBERSLESS THAN 6 MONTHS


RETIREMENT LIVING TV

80 MILLIONSUBSCRIBERS


TV LAND

90 MILLIONSUBSCRIBERS

#1 NETWORKVIEWERS OVER 50


Senior SportsCrafts and HobbiesQuiltersWoodworkersBoat buildersPreservationistsHome DecoratingMusicOutdoor and Nature

AFFILIATE NICHES


Largest healthcare market in U.S. History

Want to maintain activities and lifestyle

Willing to learn about health

Open to health information

MATURE MARKET PROGRAMMING


2.3 TRILLIONDISCRETIONARY

SPENDING


TELEVISION PROGRAMMING

Interstitial programming that can be placed into niche areas.Strengthening back and neck muscles Quilter to quilt with reduced pain

Interstitial programming for Today Show, Good Morning America, etc.


Life Preserver foramerica’s sinking health


ORGANIZATIONS

MULTIMEDIA

GOALS

DISTRIBUTION

PARTICIPANTS DISTRIBUTION

PARTICIPATION MODELTM


PARTICIPATION MODELMILLIONS DIRECTED

TM


• Discount Card for Niche Markets

• Short Term Promotions

• Enhance Discounts and Coupons

• Membership signups available at events

H2U EXPANDED BENEFITS


PURPOSE OF THIS PLAN…

• Increase national visibility of the H2U brand

• Increase enrollment into H2U

• Enhance/Expand the benefits available to H2U members

• Expand existing strategy of “celebrity promotion of health”

• Provide H2U with high impact way to promote HCA enterprise hospitals and owned physicians


MOVEMENTBRANDING

MEMBERSHIPSunday, October 23, 11

REDEFINING AGING INVESTMENT

NUMBER OF NEW MEMBERS RENEWALS PRICE PER MEMBERFORECASTED

RETURN TO H2U

YEAR 1 $1,400,000 200,000 200,000 $24.95 $8,000,000

YEAR 2 $1,000,000 300,000 400,000 $24.95 $14,000,000

YEAR 3 $750,000 300,000 700,000 $24.95 $20,000,000

TOTAL $3,150,000TOTAL $3,150,000 800,000 NEW MEMBERS800,000 NEW MEMBERS TOTAL $42,000,000TOTAL $42,000,000

H2U MEMBER VALUEHCA HOSPITAL

PROMOTION

BRANDING


6 MONTH OPTION

• Evaluate the series

• $800,000 expended

• Estimated $600,000 revenues from new H2U members

• HCA Hospital Exposure

• Web Technology Interface


HCA LOYALTY VALUE FROM H2U MEMBERSHCA LOYALTY VALUE FROM H2U MEMBERSHCA LOYALTY VALUE FROM H2U MEMBERS

TOTAL MEMBERS ESTIMATED VALUE PER MEMBER TOTAL VALUE TO HCA

1,000,000 $1,000 $1,000,000,000


THANK YOU
