redesign exploration of expedia ios app side menu for increased retention
DESCRIPTION
This is a redesign exploration of Expedia iOS app's side menu for increased retention.TRANSCRIPT
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A redesign exploration of the Expedia iOS App’s side menu
to increase retention
www.cathrinelindblom.com
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Problem:Expedia’s side menu has a clean and simple design, but none of the menu items are providing any immediate value and I don’t feel invested or have an emotional connection to this brand.
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I’m logged in and on my phone. This is wasted real estate as my country preference could either be selected in the signup process, or just default to my current location.
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This does not feel personal. Do you even know my name?
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All these options kick me out of the native app experience and to the website. It feels like a phone call where you’ve being put on hold and transferred to someone else.
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I’m being welcomed with my name.
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Having my photo up makes this feel like a personal space.
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I’ve invested in becoming a member and this is a good reminder of that investment.
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The tier badge is another visual reminder of my investment and a nudge to try to increase my reward.
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I want easy access to all the information I need for my booked trips.
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I want to track my progress and get incentivized to earn more points.
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I can come here to find time-sensitive special offers only for Rewards members like me.
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I can get easy access to my Scratchpad with all my recent searches also on mobile.
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Expedia has so much awesome blog content from top travel bloggers which I would love to read when I have some downtime and feel bored.
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If I feel really inspired, I can go directly to look at flight prices.
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I can also save this destination as a preference, and as a reward I will see deals and more articles from this destination in the future.