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Steps to develop your own digital marketing strategy
digital marketing methods
Benefits of Digital Marketing
What is Digital Marketing?
Digital marketing or online marketing is marketing that uses electronic devices such as computers, mobile, tablets for connecting with consumers, and other business partners. Internet is one of the most important components of digital marketing.
Promote products and services using digital distribution and social media channels to be timely, relevant, personalized, and reach out to consumers cost-effective manner.
Why Use Digital Marketing?
Who is using Digital Marketing?
Small to medium businesses increasingly rely on Digital Marketing techniques and distribution channels.
Digital communication and multimedia technologies are important transforming the way SMBs communicate with their customers, promoting products and market services.
It all starts with the customer, listen up!
But don't forget about your objectives
Make sure you know what you're doing already
Play with your strengths and manage your weaknesses
Competitor analysis, Know what they are doing
Build a strategy based on your strengths and abilities
Apply at the Speed of Light
Measure everything in real-time
9 steps to develop your own digital marketing strategy
SEO (Search Engine Optimization)
SEO is the process of affecting the visibility of a website or web page in a search engine's "organically" or un-paid way. The website ranks on SERP will receive more visitors from the search engines. SEO can target different types of search including news search, image search, video search, academic search, local search, and industry-specific vertical search engines.
Affiliate marketing
Affiliate marketing is the method of online marketing & It is performance-based marketing in which a business rewards one or more affiliates for customers or visitors brought by its own marketing efforts through the affiliates. There are four major players in the industry: merchants, networks, publishers, and customers.
Digital Marketing Methods
PPC Marketing
PPC Marketing or Pay Per Click Marketing – An Internet advertising model used to direct paid traffic to websites, where advertisers pay the publisher per click on the ads.
To target market advertiser bid on relevant keyword or phrases.
PPC display advertising displayed banner or Images on websites or search engine results that have agreed to show the advertisement.
Mobile Marketing
Marketing on or with a mobile device such as a cell phone, enables the delivery of any promotional/advertising message to the customers.
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Advertise on social networking sites like Facebook, Twitter, Linked In, Pinterest, YouTube. • Create Pages and Accounts • Event Updates and News Feeds • Articles sharing •Blogs • Weblinks for Inquiries and Registration.
Email marketing
Email marketing is the marketing of a business message directly to a group of people using email. This method of marketing involves using email to connect with customers, request business, and is intended to generate trust, loyalty, and brand awareness. Email marketing can be done either on a cold list or in an existing customer database.
Steps Involved in Email Marketing is:
Emailer Design
Emailer HTMLization
Database Archiving
Creating videos & posting them online is quite cheap.
Videos are more likely to get an organic first page ranking than text pages.
Online videos stay online forever.
Money is spent once to record video but it can be viewed even after a year.
Social media platforms & videos go hand in hand & most sites encourage video posting & sharing.
Real time data analysis
Real-time data analysis gives you a better understanding About the effectiveness of your marketing strategy. with access to You can also optimize your marketing budget by investing in information. Well-performing marketing campaigns.
Benefits of Digital Marketing
More engagement
The more engagement you get, the more views Google will give to your content Be worthy. And in return, it will easily increase your SEO ranking, through digital marketing, you can measure exactly how many people viewed your marketing material. There after, you can collect the contact details Who download it using the form.
Increase reach
Through Digital Marketing, You Can Reach Your Customers Any time. Reaching them instead of bothering them with multiple phone calls Online customers seem to be a better idea. just send an email and let's go they shop and learn more about your organization.
Cost-Effective
Digital marketing offers better and much higher cost-Effective marketing channel that delivers results. The most effective mode is email marketing automation, you can increase your leads.
High conversion rates
Digital Marketing Technique is one of the effective ways to generate High conversion rates that provide loads of profitable benefits for You and your business in terms of better and higher revenue.
Right audience targeting
Targeting the Right Kind of audience for your product & services Who Deliver the positive result is what digital marketing is all about - ensuring survival for your business.
Build brand awareness
It will build brand reputation, as satisfied customers will be the most Possibly tell other people about their experience with your brand, product or service. Your Brand Reputation Will go Viral as Expected, Next Opening new doors of opportunities to reach & achieve bigger markets business growth.
Better growth
Digital marketing campaigns are also targeted towards mobile To facilitate the way for the consumers towards achieving better growth and rapid expansion.