rediscover your customer with my buzzmetrics
DESCRIPTION
My BuzzMetrics (MBM) is a highly scalable, web-based social insights platform designed for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted, industry-specific global insights in real time.TRANSCRIPT
REDISCOVER YOUR CUSTOMER
Smart global marketers win in today’s social world by building relevant and differentiated brands and forging strong, emotional bonds with customers. The socialsphere makes it theoretically possible to know infinitely more about your customer segments. The challenge is to tame the ‘Big Data’ beast to pinpoint meaningful, fresh, segment-specific consumer insights. (MBM) is a web-based Social Insights Platform designed for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted, industry-specific global insights in real-time.
Your Global MarketsAs a global marketer, you want to establish consistency in how data is sourced and analyzed, whether you’re in Boston or Beijing. No matter when or where social conversations take place - - including global and local social networks such Facebook, Twitter, Ameblo and Weibo - - MBM analyzes data from over 30 markets in 15 languages, applying the same Nielsen Measurement Science approach.
Your Industry
Are ‘Soccer Moms’ still ‘Soccer Moms’ in the Facebook era? Your existing ‘offline’ segments matter more than ever. Yet, if you’re still listening generically to social conversations (e.g., ‘yogurt’), you are missing the bigger opportunity to identify, understand and engage just the right consumer segments online for your brand or product (e.g., Hispanic moms who feed yogurt to their toddlers).
Your Segments
WITH
Your Trusted Source for Clean Data & Robust Analytics
No matter how sophisticated the text-mining and Natural Language Processing technology is
- - and MBM leads the pack - - the resulting analysis is invalid and inaccurate unless you can
be sure of the underlying data cleansing process. MBM applies Nielsen’s proven
de-duplication and anti-spam processes to deliver unparalleled data hygiene.
Example: Buzz of TV series, House
Discover consumer insights in the right business context that are relevant to your specific industry (e.g., measuring the impact of a new baby food product launch, identifying the key drivers of wireless subscriber loyalty) with thousands of pre-built ‘Topics’ across Consumer Packaged Goods, Financial Services, Healthcare, Technology and other sectors. In addition, our expert industry-specific analysts can support your most sophisticated research priorities.
Cleansed Data4,440,095 messages
“I want to tour the White House”
Segmented Data375,929 messages
“Let ’s watch TV at my house”
Classifier Applied7,699 messages
“I missed the last episode of House!”
buzzmetrics
buzzmetrics
KNOW THE CUSTOMER
buzzmetrics
About NM InciteGlobal Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally- engaging brands. NM Incite is a joint venture between Nielsen and McKinsey & Company.
NM INCITE • 770 Broadway, New York, NY 10003855.888.6904 • [email protected] • nmincite.com
SMARTER MARKETING IN A SOCIAL WORLD
Why is Right For You• Access 2,000+ pre-built ‘Topics’ specific to your industry
• Access dozens of pre-built Customer ‘Segments’ to get deep insights about the audiences that matter to you
• Spot emerging trends or consumer pain points with ‘Threshold Alerting’
• Save time by pre-scheduling reports
• Access multiple analytics with one quick search through ‘Snapshort Reports’
• Keep pace with your competition through a vertically-tuned platform and our industry expert analysts
• Trust your data, backed by Nielsen’s world-class Measurement Science
buzzmetrics
KNOW THE CUSTOMER
Sentiment Aggregated
80%
100%
40%
60%
20%
0
Positive
Neutral
Negative Soda
7,500
7,000
6,500
6,000
5,500
5,000
8,000Source Message Count
1,459
982
500
486
403
367
295
250
123
97
www.weightwatchers.com
www.amazon.com
www.couponforum.com
www.topix.net
www.facebook.com
www.healthboards.com
www.afullcup.com
www.cookingjunkies.com
abc.go.com
www.pregnancy.org
Top Source
+30% Boards nutrition
Largest Trend Shift:
food_enthusiast
Top Author: Top Source:
www.weightwatchers.com +21%Positive Sentiment: Top Social Media Type: Most Frequent Word:
Snapshot Summary
All
Volume Trended
buzzmetrics