redtone international berhad bp2
TRANSCRIPT
-
8/16/2019 REDtone International Berhad BP2
1/19
REDtone International
BerhadBusiness Project 2
UniKL Business School
Presented By: Mohd Ikbal bin Hashim
Advisor: Dr. Nazatul Shima bte. Abdul Rani
-
8/16/2019 REDtone International Berhad BP2
2/19
OBJECTIVE OF STUDY • TO PROVIDE EPO!"RE TO THE MBA !T"DE#T TO
RE$ATE! A$$ THE %#O&$ED'E 'AI# (ROM THE
EAR$IER MOD"$E! I# RE!PE)T O( MA%I#'
*"D'EME#T O# THE B"!I#E!! )HOO!E#
• THRO"'HO"T THE !T"D+, !T"DE#T! !HO"$D BE
AB$E A#A$+!E THE )OMPA#+ DATA, A#A$+!E THE
AREA O( PROB$EM B+ !HO&I#' THEIR (I#DI#'
A#D 'IVE RE)OMME#DATIO# O# THE I!!"E!
-
8/16/2019 REDtone International Berhad BP2
3/19
INTRODUCTION
• REDtone International Berhad -RTI., aninvestment holdin/ 0om1any, 1rovides
tele0omm2ni0ations servi0es
• Prod20ts and servi0es o33ered by RTI in0l2des:
Data, Voi0e servi0es, hi/h4s1eed broadband
0onne0tivity &i4(i hots1ots, base stations, and
3iber in3rastr20t2re5 o33ers 6' 7ireless
broadband servi0es5 and 1rovides E4P2rse,0ons2ltin/ servi0es on tele0omm2ni0ations
-
8/16/2019 REDtone International Berhad BP2
4/19
VISION
• To become the market leader inpersonal communications and unifedmessaging products and services
within fve years.
• To become the lowest cost providerand drive an aggressive pricing
model through the industry.
-
8/16/2019 REDtone International Berhad BP2
5/19
MISSION
• RedTone is already the mosttechnologically-superiortelecommunication system in the
world. RedTone management willbuild on their brand and technicalreputation to become the marketleader in personal and businesscommunications, and unifedmessaging systems within fve years
-
8/16/2019 REDtone International Berhad BP2
6/19
CORPORATE STRUCTURE
)or1orate str20t2re o3REDTone International
Berhad 0onsists o3
several !trate/i0
B2siness "nit doin/ the
32n0tional 8ob o3 the
or/ani9ation, s20h as:
REDTone Marketin/ !dn
Bhd is handlin/ the
marketin/ 32n0tion o3 the'ro21
-
8/16/2019 REDtone International Berhad BP2
7/19
Current Ratio
2! 2!! 2!2 2!" 2!#
-RM. -RM. -RM. -RM. -RM.
Current
Assets
;;,,
-
8/16/2019 REDtone International Berhad BP2
8/19
'denti(ication o( Problematic
Areas%)o major *roblems o( R+D%one,
C Havin/ too many !B" -!trate/i0 B2siness
"nit. as a s2bsidiary in the /ro21=C The li2idity level does not meet ind2stry
avera/e
-
8/16/2019 REDtone International Berhad BP2
9/19
Havin too !an" SBU #Stratei$B%&ine&& Unit' a& a &%(&idiar" in the
ro%)
DRA-BACKS,C Possible loss o3 0ontrol over a 0om1anys b2siness 1ro0esses
=C Problems related to 2ality and t2rnaro2nd time
-
8/16/2019 REDtone International Berhad BP2
10/19
Liuidit$ le/el does not meet
industr$ a/era0e
R+C1+NDA%'1NS,
C REDTone sho2ld assess its overhead 0osts and see i3 there are
o11ort2nities to de0rease them
=C I3 REDTone has 2n1rod20tive assets that the b2siness is 82st storin/,
then its time to /et rid o3 themC
-
8/16/2019 REDtone International Berhad BP2
11/19
*h" Centrali+ation o, Mar-etini& not advi&a(le
• 1. Delay in work
• 2. Remote control
• . !o loyalty• ". !o #ecrecy
• $. !o special attention
-
8/16/2019 REDtone International Berhad BP2
12/19
Balanced Scorecard 3BSC4
6oal 2easure %ar0et 'nitiati/e
'nternal Business Process
-
8/16/2019 REDtone International Berhad BP2
13/19
Balanced Scorecard 3BSC4
De*t Areas
7inance Ret2rn On Investment
)ash (lo7
Ret2rn on )a1ital Em1loyed
(inan0ial Res2lts -2arterly+early.
'nternal
Business
Processes
#2mber o3 a0tivities 1er 32n0tion
D21li0ate a0tivities a0ross 32n0tions
Pro0ess ali/nment -is the ri/ht 1ro0ess in the ri/ht
de1artmentJ.
Pro0ess bottlene0ks
Pro0ess a2tomation
-
8/16/2019 REDtone International Berhad BP2
14/19
Balanced Scorecard 3BSC4Learnin0 8
6ro)th
's there the correct le/el o( e9*ertise (or the job:
+m*lo$ee turno/er
;ob satis(action
%rainin0
-
8/16/2019 REDtone International Berhad BP2
15/19
Balan$e S$ore$ard i!)le!entation
• % &alanced #corecard should resultin'
• (mproved processes
• )otivated*educated employees
• +nhanced inormation systems
• )onitored progress• reater customer satisaction
• (ncreased fnancial usage
-
8/16/2019 REDtone International Berhad BP2
16/19
Balan$ed S$ore$ard onREDTone !ar-etin &trate"
• &alanced #corecards will measure overallrevenue growth
• )easures relating to customer acuisition andto customer retention, growth, and
satisaction.• /elate to how you gather and use data rom
and about your customers and prospects, andsome will relate to how you design and e0ecute
marketing campaigns and programs.• measures the intangible assets - human
capabilities, technological capabilities, andorganiational*cultural attributes
-
8/16/2019 REDtone International Berhad BP2
17/19
Balan$ed S$ore$ard a& a tool&to i!)roved REDTone li/%idit"
• the 0nan$ial )er&)e$tive in emphasiesthe stakeholder concern about how e4cientand e5ective the unit is at using its resources
• Reducing overhead
• #hed unnecessary assets to increase liuidity
• #top products or o5er services that don6t yielda proft
• review accounts receivable to make surecustomers receive and pay bills on time
P 1 t d S l , R d T
-
8/16/2019 REDtone International Berhad BP2
18/19
Pro1e$ted Sale& ,or Red ToneInternational Berhad ,or Year
2345 to 2346Red Tone Sale&
2343 7 2323
Year
(ncome
7R)82343 92,211,"$:
2344 9:,$;,2$
2342
1
-
8/16/2019 REDtone International Berhad BP2
19/19