INTERNATIONALIZATION

We are a young, dynamic and competitive company of marketing services and sales in Italy and abroad.We provide outsourcing services or we work as consultants and trainers.We have to our credit several openings in the foreign market brought to a successful conclusion.Our countries of reference are: Russia,North-Central Europe, UAE and South Africa.

OUR MISSION...is to help Italian SMEs to achieve concrete results in the international market,making the Italian creativity known in the worldand countering the economic downturn.

Our professionals and our network are selected according to criteria that take into account ethical and human values and a strong motivation to achieve the result.

The Italian economy is in deep crisis.SME are the category who suffers most this problem.The solution, which today enables them to survivethe saturation of the Italian market, is internationalization.The foreign market is in fact still alive for many sectors of productionand Made in Italy is regarded worldwide as guarantee of quality and glamour.

44% 56%

89%is the percentage of SMEs in Italy, on a total of 13,000 Companies

WHERE IS ITALIAN EXPORT INTENDED? {2011}

1. European non-EU countries 30,2%

2. Eastern Asia 17,3%

3. North America 15,5%

4. Middle East 11,1%

5. Central and South America 8,6%

6. North Africa 6,6%

7. Oceania and other territories 3,9%

8. Central Asia 3,6%

9. Other African countries 3,2%

Internationalization of Business: sell abroadInternationalization of Business: sell abroad

Extra EU EU

SUBDIVISION OF ITALIAN EXPORTS TO AREAS

ITALY - NORTH WEST

40,4%

ITALY - NORTH EAST

31,6%

CENTRAL ITALY

16,3%

SOUTHERN ITALY

7,3%

ITALIAN ISLANDS

4,4%

{2011}

Percentages calculated on a total of 371.153 Millions Euros

Internationalization of Business: sell abroad

OUR PROJECTWe planned a project tailored for SMEs that wish to sell abroad their products.Our aim is to open foreign markets, to optimize investments, to manage step by step the process of business growth, to assist the entrepreneurs in this choice so important for their business. Our business internationalization project consistsof 5 steps: each one has a specific purpose and is functional to the next stage.

1MARKET SURVEY

This is a very important step, that allows you to understand how to optimize your resources and to choose your target country, according to the marketparameter demand and economic convenience. The activities included in the process of the market survey are:

Identification of the countries of greatest importance in the world economy today

Search of the fairs of interest and research surveys on consumption of the countries concerned

Analysis of different fairs, upon evaluation of:Exhibitors (national and/or international)Average turnoutWhether or not to have interpreting services (whose presenceis a characteristic of international fairs)Duration of the event (only two days are not recommended)

Analysis of competitors in the target country through:Web sites Price listsProducts quality

2IDENTIFICATION OF THE MAIN

MARKET DEVELOPMENTAccording to research carried out and according to the analysis of competitors, we identify the first areas of development.Concerning to these areas we examine:

Channels which can be used for the opening (agent, dealer, political channels... etc.)

Effective on-site potential business development (consumption)

Methods of localization of the product (to make it truly competitive)

Which are the marketing tools necessary for the opening of the market

3CREATION OF THE

STRATEGY OF OPENINGAccording to:

Ability to business investment and budgeting “pocket costs”

Presence and suitability of the sales and marketing office

it must be scheduled the most appropriate solution for the opening, taking into account activities and time required. The final result of this step is a complete business plan with ladder activities, time, costs, and roles.

4RESEARCH, DEVELOPMENT

AND CONTACT MANAGEMENTOne of the most important step in order to open a foreign market is to verify the correspondence between the features of the names found and the target. That’s why we believe it is important to use as trade figures native speakers,in order to make this process more efficient.The phases are:

Create the Database of contacts and verify the reliability of the data

Definine the script of the survey

Contact and management of potential customers until the commercial meeting

Implementing Database with the commercial details found

5MARKETING AND OUTSOURCING

SALES OFFICE MANAGEMENTWith this option, the foreign trade office is managed by Redway.This is to keep the line communication open between customer and market, identifying a strategy based on the results and opportunities step by step.The phases that make up this process are:

Startup of technical training to our staff

Marketing (monthly communications, promos, newsletters... etc.)

Possible organization of exhibition stands, showrooms and events

Customer management

Possible post-sale management

Registered Office // Via Anello 27/A - 35020 - S. Angelo di Piove di Sacco (PD) - Italy

Tel. & Fax // +39 049 641476 E-mail // info@redway.it