Publ ished 2013

Redwood designers are dedicated to the craft of creating authentic and unique logos. The pages to follow include a selection of start up companies for which we have conceptualised a new name and then designed the logo.

Dive gear and accesor ies | Consumer brand

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The name is a barb on which brand is hooked in the prospect’s mind.

In the coliseum of brands the single most important decision to

make is what to name the business or product.

Sock designer and manufacturer | Business to business brand

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Names that worked in the past won’t necessarily work now or

in the future. In the past there were fewer products, when the

volume of communication was much lower.

Digita l movie making company | Business to business brand

“ ”A brand should strive to own a word in the mind of the consumer.

Al and Laura Reis

Resident ia l development in Distr ict S ix , Cape Town | Consumer Brand

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A brand name is more than a word. It is the beginning of

a conversation. Lexicon

Coffee stat ion concept store, London, UK | Consumer Brand

“ A brand that captures your mind gains behavior. A brand that

captures your heart gains commitment. Scott Talgo”

Integrated f inancia l serv ices | Consumer Brand

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Branding is about creating focus and clarity. Learn from Apple:

take a risk, bite off more than you can chew, but resist the

tempatation of trying to be all things to all people. Perry Chua

Event Management | Business to business Brand

“ An image is not simply a trademark, a design, a slogan or an

easily remembered picture. It is a studiously crafted personality

profile of an individual, institution, corporation, product or

service. Daniel J. Boorstin”

Financia l Partner Serv ices | Business to business brand

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Create your own visual style... let it be unique for yourself

and yet identifiable for others. Orson Welles

In-mal l foodmarket | Consumer products

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Create your own visual style... let it be unique for yourself

and yet identifiable for others. Orson Welles

“ ”What are you going to call it?

Don’t look to the past for guidance and pick the

name of a French car driver (Chevrolet) or the

daughter of your Paris representative (Mercedes).

Make an appointment to come and talk to us.

You will more than likley find it will be worth it.

Pet Gear and Accessor ies | Consumer products

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Products are made in the factory, but brands are

created in the mind. Walter Landor

Jewel ler | Retai l and consumer products

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Create your own visual style... let it be unique for

yourself and yet identifiable for others. Orson Welles

Profess ional Software Developer | Business to business software solut ions

“ ”You’re just anybody without an identity. Grenville Main

Profess ional Software Developer | Business to business software solut ions

You’re just anybody without an identity. Grenville Main

Baby Spa | Consumer serv ice

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An identity is not just a logo. It’s a carefully crafted, unique piece

of restructured typography (not just a computer font) combined

in the right way with an illustrated iconic symbol that in essence

opitimises the product or service. Rob Wright

Investment Serv ices | Consumer and business serv ices

“ ”Do something worth remembering! Elvis Presley

Home cinema and automation | Consumer and commercia l

“ ”The best way to have an idea is to have a lot of ideas.

Linus Pauling

Home cinema and automation | Consumer and commercia l

Trai l Adventure Race | Consumer event

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If a business does not have the time and funds to create

brand from the outset, it will later have to find the time

and a bigger budget to start again? Rob Wright

Membership-based organisat ion | Business to business

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An image is not simply a trademark, a design, a slogan or an easily

remembered picture. It is a studiously crafted personality profile

of an individual, institution, corporation, product or service.

Daniel J. Boorstin

Telecommunicat ions and Off ice Automation | Business products

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The logo should look just as good in 15-foot letters on

top of company headquarters as it does one sixteenth

of an inch tall on company stationery. Steven Gilliatt

Onl ine Pet store | Products for pets

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If you can, be first.

If you can’t be first, create a new category in which you

can be first. Al Ries & Jack Trout

Ocean Going Catamaran | Extreme adventures

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Design is the method of putting form and content together.

Design, just as art, has multiple definitions; there is no single

definition. Design can be art. Design can be aesthetics. Design

is so simple, that’s why it is so complicated. Paul Rand

Train ing outf its for women | Consumer reta i l c lothing

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A business based on a brand is, very simply,

a business primed for success. David F. D’Alessandro

Fund Managers | Consumer and corporate f inancia l management

“ ”A camel is a horse designed by a commitee. Alec Issigonis

A camel is a horse designed by a commitee. Alec Issigonis

Physical Asset Management Company | Business to business brand

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Design is not just what it looks and feels like.

It’s how it works. Steve Jobs

Physical Asset Management Company | Business to business brand

Investment Management | Consumer and corporate f inancia l serv ices

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The design process harnesses intuition. Like an iceberg

there’s so much more to our thinking than we can see.

@billmoggridge

Investment Management | Consumer and corporate f inancia l serv ices