Jeremy Stieglitz

VP Marketing, Redwood Systems

The Lighting Market is Massive…

Source: Philips Lighting, 9/24/09 Analyst Day

Multi-billion-dollar markets in: •  Lamps / Modules

•  Other components •  Fixtures •  Controls

$80 Billion Worldwide : $20 Billion U.S. Commercial

…and LEDs Are Rapidly Taking Share

Source: Philips Lighting, 9/24/09 Analyst Day

$100B up for grabs over the next 10 years

The Energy Footprint in Lighting

 30% of electricity in commercial buildings

 50% is wasted

 Controls solutions are   Too rudimentary-or-

  Too expensive, complex

 Productivity impacted by “one size fits all” lighting

 Difficult to “see into” or manage

Source: 2005 Building Energy Data Book

Driver AC Power: Distributed drivers at

each luminaire

DC low voltage

Centralized DC:

A new way to deliver power

AC high voltage

An Entirely New Lighting System

1.  New Power Architecture: Centralized DC – Networked

2.  Optimized energy efficiency: Right amount of light at the right time

3.  Platform for building intelligence: high density sensor grids

3 Key Innovations: 3 Key Value Props

More efficient, lower cost faster, simpler install

50 - 75% energy savings, measured and verified

Rich data on how space is lit, heated, occupied, powered

Executive Team

Dave Leonard CEO

Jim Sekinger Sr VP Business Development & Sales

Stewart Findlater VP Engineering

Jeremy Stieglitz VP Marketing

Former Cisco executive with proven track-record scaling global teams and technologies to multi-$B levels. Networking luminary applying skill-set to new and growing market. Leadership positions at HP, Sun, and Cray.

Decades of experience in starting, positioning, and growing sales & BD teams in the lighting and controls industry. Deep M&A experience and global network from his leadership roles at Philips.

Nearly 20 years of experience in marketing ground-breaking networking and software technologies to global markets for Microsoft, Adobe, and Cisco.

Consistently ranked in the top 10% of engineering executives at Cisco. Made a career of delivering significant new technologies on-time and on-budget.

Mark Covaro CTO

Highly sought-after Silicon Valley engineering executive. Critical roles in developing major new technologies for Cisco, Sun, and AMD. Possesses unique set of engineering skills that drives Redwoodʼs “system-level” approach.

“Large Internet Search Firm” Results

Fluor. On 24/7

473 kWh1 LED On 24/7

285 kWh

Fluor. ExistingControls2

275 kWh LED Redwood 122 kWh

1.  All energy usage on per week basis 2.  Occ sensors + bi-level switch (Title 24); housekeeping include

56%

After Before

  Right timing: LEDs present new disruptive digital light source

  Right team: 50+ years at Cisco, Sun, Cray developing systems into Billion dollar markets

  Strong traction with partners and customers

Redwood Systems Summary

“Thereʼs a way to do it better − find it”

—Thomas Alva Edison