By: Travis Stroh

REEBOK

Manufacturer of professional

sports equipment (NFL, MLB, NHL)

Athlete Endorsements

Recognized worldwide

Designed first women’s athletic

shoe (1981)

Reebok International

LimitedEst.1895 Canton,

Massachusetts

Increase the breadth of the types of sporting equipment produced

Compete with other brand name leaders Attract new markets and gain a wider

customer base Utilize various social media outlets to boost

promotion

Marketing Goals

Reebok is limited in the amount

of products they offer to outdoor

sportsman

By creating a new line of

outdoor apparel, Reebok can

attract new customer and

potentially become a brand

name in outdoor sports.

Proposal

Enhance Reebok’s line of

outdoor/hunting apparel

(boots, coats, pants etc.)

Offer in-store and online

shopping

Promote new campaign

through various shopping and

social media sites

Frequently appear in keyword

searches

Gain new followers

The Strateg

y

Target Market

Hunters/Fishers: Ages 18-50

Clothes are sporty, yet

comfortable, warm and

effective

Marketing

Advertisement in social

media-$5,000/month

Magazine Ad’s-$10,000/ad

Keyword

search-$3,000/keyword

Marketing cont.-

Budget

Marketing cont.-Promotion

Endorsements

Reebok will compete with leading outdoor sports brands

Become the preferred brand of more people

Increase production of products

Increase profitsProduce quality goods that allow you to attack nature

If Successful

…