reelyactive's first ever pitch, founderfuel 2012
TRANSCRIPT
As presented on August 13th, 2012,Day 1 of FounderFuel’s third cohort.
Real life presence / Online presence
But the human world isn't digital!
"As all of our information becomes digital - from video and audio to print and money - hundreds of millions of new devices and people are coming online every year (IDC, 2011)"
What if you could explore a museum like you do Wikipedia, complete with browse history?
What if "likes" were highlighted for you in real life and you could "like" real world discoveries?
What if walking into a space meant logging into that space?
Proximity Identification
GPSWiFiNFC
2012 2013
In March 2012, a majority of U.S. mobile subscribers (50.4%) owned smartphones
(Source: Nielsen)
Incentive for Infrastructure
Incentive to Innovate
Incentive to be Identified
Putting it all together:
Every business, home and vehicle is a potential deployment.
Every developer is a potential innovator, partner and client.
Every human is a potential participant, user and customer.
Multi-billion $ market
reelyActive really are active!
We have 15 years combined experience building similar technology together. Now we're back together to seize an opportunity.
In six months we've developed an end-to-end working system including production-ready hardware which is undergoing trials in both Canada and the US.
Still working since May!
What's next?
● On schedule for MVP completion by year-end
● Commercial launch in early 2013
● Immediate revenue stream from subscriptions
Challenges: Adopt-a-Dentist
● Correctly anticipating demand and managing infrastructure adoption
● Eliminating the friction associated with tag use by harnessing Bluetooth Low Energy technology as it finds its way into the latest smart devices
What's on our plate?
● Securing financing to reach commercial launch
● Establishing strategic partnerships in initial target markets, converting customers
● Preparing for Bluetooth Low Energy
What's on your plate?
Infrastructure:Deploy a trialsystem
Innovation:Build on our
platform
Identification:Prepare to monetize!
Together, we will bridge real-life presence to the cloud
and forever change the human world!
