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The Business Case for Impact

“MORALITY, IT COULD BE ARGUED, REPRESENTS THE WAY THAT PEOPLE WOULD LIKE THE WORLD TO WORK, WHEREAS ECONOMICS REPRESENTS HOW IT ACTUALLY DOES WORK.”

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What we do?

Kaamen: Arabic for potential, hidden, inherent, implicit.

Kaamen’s goal is to support organizations to design their economic and social contracts with societies by adopting innovative business models, tools and processes for higher impact and revenues.

We build an evidence-based business case for impact

Kaamen’s services include: Designing and implementing impact models and programs based on shared

interests that result in both economic and social value. Designing and implementing impact tools, processes and tangible metrics in

order to optimize value and returns for organizations (private and public), social enterprises, foundations, not-for-profit and community-based organizations.

Designing and implementing innovative training programs in order to support organizations to build capacity, instigate positive behavioral change and increase engagement.

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Why impact models are good for business?

4 billion people at the base of the economic pyramid constituting a $5 trillion global consumer market.

Social value is not a cost.Organizations can lead as

participants and beneficiaries of social progress.

Ex: Aramex, Ruwwad and Jamalon.

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Methodology and ToolsDesign Thinking: The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development.  

Shared Interests: Solutions and models driven by economic and social interests.

Theory of Change based on Logic/Impact ModelImpact Mapping and Metrics inspired by Social Return On Investment

Business (the user, the payer and the buyer) and Financial ModelsExample: Alf Darb – Saudi Arabia

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