reese's strategy for lending & marketing
DESCRIPTION
Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).TRANSCRIPT
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Reese’s Strategy for Lending & Marketing
Washington Credit Union LeagueDoug True
May 15, 2007
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C
C
B A
B
A
Source: Why Not?
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C
C
B A
B
A
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C
C
B A
B
A
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Direct Auto
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Indirect Auto
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Second Mortgage
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Mortgage
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No Loan
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In the past?EasierSimpler Message
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I need my chocolaty marketer because…
Growth of point of sale
Shrinking # of member conversations
Supply exceeds demand
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I need my peanut buttery lender because…
Loans are a gateway – conversation starter
Precious two-way conversation
I can use the data captured