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Reference Ad News. (n.d.). Retrieved from http://www.adnews.com.au/opinion/what-lego-can-teach-us- about-creative-briefs Creative Brief. (n.d.). Retrieved from http://www.creativebrief.com/agency/work/22574/6574/lego- experiential-marketing-secrets-to-reveal-by-jack-morton- worldwide David, G., (2014). The LEGO System as a tool for thinking, creativity, and changing the world. Retrieved from http://davidgauntlett.com/wp-content/uploads/2014/03/Gauntle tt-LEGO-tool-for-thinking-chapter.pdf David, H., (2014). LEGO builds up their online marketing strategy with respect to child rights. Retrieved from http://www.theguardian.com/sustainable-business/lego-online- marketing-respect-child-rights David, R. W., (2013). How Lego Constructs a Cross- promotional Franchise with Video Game. Retrieved from http://dc.uwm.edu/cgi/viewcontent.cgi? article=1278&context=etd Fabiola Lara. (n.d.). Retrieved from http://www.fabiolalara.co/lego/

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Page 1: Reference

Reference

Ad News. (n.d.). Retrieved from http://www.adnews.com.au/opinion/what-lego-can-

teach-us-about-creative-briefs

Creative Brief. (n.d.). Retrieved from

http://www.creativebrief.com/agency/work/22574/6574/lego-experiential-marketing-

secrets-to-reveal-by-jack-morton-worldwide

David, G., (2014). The LEGO System as a tool for thinking, creativity, and changing the

world. Retrieved from http://davidgauntlett.com/wp-content/uploads/2014/03/Gauntlett-

LEGO-tool-for-thinking-chapter.pdf

David, H., (2014). LEGO builds up their online marketing strategy with respect to child

rights. Retrieved from http://www.theguardian.com/sustainable-business/lego-online-

marketing-respect-child-rights

David, R. W., (2013). How Lego Constructs a Cross-promotional Franchise with Video

Game. Retrieved from http://dc.uwm.edu/cgi/viewcontent.cgi?article=1278&context=etd

Fabiola Lara. (n.d.). Retrieved from http://www.fabiolalara.co/lego/

Incitrio.com, (2014). Behind Lego’s Aggressive Marketing Strategy. Retrieved from

http://incitrio.com/behind-legos-aggressive-marketing-strategy/

Jordan, T., (2015). The Double-Sided Message of The Lego Movie: The Effects of

Popular Entertainment on Children in Consumer Culture. Retrieved from

http://digitalcommons.cedarville.edu/cgi/viewcontent.cgi?

article=1032&context=english_seminar_capstone

LEGO, (2005). Retrieved from https://www.youtube.com/user/LEGO

Lego Ideas . (n.d.). Retrieved from https://ideas.lego.com/guidelines

Page 2: Reference

The lego revolution. (n.d.). Retrieved from

https://thelegorevolution.wordpress.com/2014/06/25/creative-brief/

YouCanNow . (n.d.). Retrieved from

http://www.ycn.org/awards/ycn-student-awards/2012-2013/briefs/lego

Thebrickblogger.com. (n.d.). Fun LEGO Ads: Creativity Forgives Everything".

Retrieved from http://thebrickblogger.com/

BuzzFeed. (n.d.). The 4 Best Lego Ad Campaigns Ever. Retrieved from

http://www.buzzfeed.com/copyranter/the-4-best-lego-ad-campaigns-ever

YouTube. (n.d.). LEGO® Marvel Super Heroes – Iron Skull Sub Attack – Mini Movie.

Retrieved from https://www.youtube.com/watch?v=Rzyf14ohIAE

YouTube. (n.d.)."The LEGO® Movie - Official Main Trailer [HD]. Retrieved from

https://www.youtube.com/watch?v=fZ_JOBCLF-I