reference question data mining

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Presented at LOUIS Users Conference, Louisiana State University, Baton Rouge, Louisiana, 2008

TRANSCRIPT

Page 1: Reference Question Data Mining
Page 2: Reference Question Data Mining

Traditional Reference Classification

• Directional (Where is the catalog?)

• Ready reference (How tall is Mt. Everest?)

• Specific-search question (Where can I find information about the progressive movement in Louisiana?)

• Research (lengthy detailed assistance)

Page 3: Reference Question Data Mining

Strengths

• Analyzes workflow

• Provides statistical comparison with peer organizations within the state

• Provides statistical comparison to evaluate national trends in reference services

Page 4: Reference Question Data Mining

Weakness

• Statistics reveal nothing about the content of the question

• This “reference data” is equally important as statistical compilation

• The reference literature contains no effective means of “mining” this data.

Page 5: Reference Question Data Mining

GOALS

Page 6: Reference Question Data Mining

Goals

• The creation of subject guides to address popular topics

• Target specific courses for library instruction

• Provide further data to aid in collection development

Page 7: Reference Question Data Mining

Methodology

Page 8: Reference Question Data Mining

Flow Diagram

Record Data

Clean Data

Classify Data

Collate Data

Page 9: Reference Question Data Mining

Recording Data

• After each reference interview the librarian records:

Subject of question Class for which the information was sought Professor’s name

• Example: hair styles in the 1950s – ENG 102 / Costello

Page 10: Reference Question Data Mining

Recording Data

• It is the responsibility of each reference librarian to narrow the topic during the reference interview.

• Broad: “Decades”

• Narrow: “hairstyles” “1950s”

Page 11: Reference Question Data Mining

Recording Data

• Key words from the recorded questions come from the reference interview.

• Emphasis on recording the question and subsequent key words.

• Questions without recorded classes are usually identified as “community.”

Page 12: Reference Question Data Mining

Cleaning Data

• Sheets of reference data are collected monthly.

• Entries with incomplete, directional, or indiscernable data are excluded.

• Example: Directions to Starbucks

• Example: Business Week? Citations?

Page 13: Reference Question Data Mining

Classifying Data

• Entries are correlated to a call number range for each subject using Alice (Ohio University’s Library Catalog) and the Library of Congress Classification scheme

• Matching of relevant hits to call numbers is done at the discretion of librarian performing the classification

Page 14: Reference Question Data Mining

Classifying Data

• Data is correlated in ALICE (Ohio University’s Library Catalog)

Page 15: Reference Question Data Mining

Collating Data

• Subject headings and class numbers are compiled into an Excel spreadsheet.

• Professors names are not included in the compilation of the excel spreadsheet.

• Data is graphed visually for general overview.

Page 16: Reference Question Data Mining

Outcomes

Page 17: Reference Question Data Mining

Study Guides

Reference Data

Study Guides

Reference Department

Page 18: Reference Question Data Mining

Study Guides

• First Subject Guide was “Utopia.”

• We now have nine subject guides directly related to our data mining and instruction initiatives.

• Agriculture, Decades, Environmental Science, Nursing, and so forth.

Page 19: Reference Question Data Mining

Outreach & Instruction

Reference Data

Instruction and Outreach

InstructionLibrarian

Page 20: Reference Question Data Mining

Outreach & Instruction

• Names of professors, courses, and related data are sent to the instruction librarian for outreach

• Example – Louisiana History / Professor Allured

• Almost one third of the student cap in her class are needing assistance at the Reference Desk.

Page 21: Reference Question Data Mining

Collection Development

Reference Data

CollectionDevelopment

CollectionManager

Page 22: Reference Question Data Mining

Collection Development

• Monthly reports are sent to the Collection Manager

• Data is a component of the selecting process

• To date, the library has added several reference books and databases to the collection based on reference data mining

Page 23: Reference Question Data Mining

Reference Data

Study GuidesCollection

DevelopmentInstruction

and Outreach

Reference Department

InstructionLibrarian

CollectionManager

Page 24: Reference Question Data Mining

Biggest Obstacle to Implementation

Page 25: Reference Question Data Mining

Joshua FinnellAssistant Professor of Library ScienceReference LibrarianMcNeese State University

Walt FontaneAssistant Professor of Library ScienceReference LibrarianMcNeese State University