REFERENCES AVAILABLE ON REQUEST

Creat ing and implement ing a d ig i ta l market ing st rat-egy in l ine with the company’s ecommerce business object ives .Content creat ion across a l l d ig i ta l p lat forms, inc lud-ing emai l market ing, soc ia l and paid media , websi te content , and publ ic re lat ions.Ful l community management and report ing across owned, earned, and pa id .

•

•

•

HEAD OF STRATEGY AND SOCIALHel lo Pretty

Start ing as a soc ia l media intern at the beginning of 2013, I was offered a fu l l t ime pos i t ion and g iven the fu l l soc ia l media and community management port fo l io af ter s ix months. A year later , a further promot ion p laced me at the head of market ing st rategy and socia l media for the com-pany. Key responsib i l i t ies inc luded:

2013

—

2015

Deta i led audi t ing and report ing f rom sent iment t rack ing software .Data col lat ion and analys is for month-on-month performance t racking.Comparat ive report ing across a l l brands to deter-mine eff icacy of ind iv idual st rategies .

•

•

•

DIGITAL PROJECT MANAGEMENT Freelance

Freelance socia l media content creat ion and community management , and socia l l is tening. A s igni f icant port ion of my t ime was a l lot ted to brand performance and socia l media sent iment for a large reta i l company with over a dozen brands under the i r umbre l la at the t ime. Key responsib i l i t ies inc luded:

2015

—

2016

Creat ion and implementat ion of a market ing st rate-gy, wi th a speci f ic focus on d ig i ta l .Di rect consumer communicat ions, inc luding socia l media and emai l market ing.ATL, BTL, and TTL advert is ing, inc luding coord inat-ing with serv ice prov iders , and brand act ivat ions.Product development and market ing, inc luding product shoots .Content creat ion and community management across var ious soc ia l p lat forms.Monthly report ing and analys is across sa les , soc ia l media , pa id media and search.

•

•

•

•

•

•

EXPERIENCE CONTINUED

Project Management

Market ing Strategy

Content Creat ion

Facebook Paid Media

Account Management

Community Management

Customer Relat ions

Publ ic Relat ions

SKILLS

321-101 : Facebook Cert i f ied Buying Profess ional

Facebook Bluepr int | 2017

322-101 : Facebook Cert i f ied Planning Profess ional Exam

Facebook Bluepr int | 2017

Google Mobi le S i tes Cert i f icat ionGoogle Partners | 2017

Google Dig i ta l Sales Cert i f icat ionGoogle Partners | 2017

Google Adwords Cert i f icat ionGoogle Partners | 2017

Google Analyt ics Cert i f icat ionGoogle Partners | 2017

Project Management Short CourseRed & Yel low School | 2017

Fi rst Level Regulatory Exam: Sole Propr ietors and Key Ind iv iduals

Moonstone | 2013

Fi rst Level Regulatory Exam: Representat ivesMoonstone | 2013

CERTIFICATIONS CONTINUED