referron chabad keynote
Post on 20-Oct-2014
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A Tool to help Chabad Shluchim Connect and Engage with their Community
Nelson Mandela’s stood apart in his uniqueness as a visionary and true leader who’s greatest interest was the good of his people.
He was able to set aside the natural tendency to seek revenge and justice and rather took the path of reconciliation, not because he was a pacifist or someone who saw peace as the ultimate goal but because that was in the best interest of his people – both black and white – giving opportunities to millions of people
The Rebbe stood apart in his uniqueness as a visionary and true leader who’s greatest interest was the good of his people.• where others saw despondence, the Rebbe saw opportunity; • where others saw decadence the Rebbe saw energy that can be harnessed; • where others saw anti establishment the Rebbe saw a soul wanting to grow and
soar. The Rebbe’s Neshama and Vision lives on through his Shluchim and his goal - to reach every Jew in love, and share with them the beauty of Judaism and their very own souls – enabling them to harness their passion and energy and transform their lives, the Jewish world and indeed the world at large.
The Rebbe and Nelson Mandela – True Visionaries and Leaders
How Referron Can Help the Rebbe’s Vision
In the year of the Rebbes 20th Anniversary of his passing , Referron’s goal is to facilitate 20 “Chabad Jews” in each community – to invite 20 Jews to have Shabbes or lay tefillin with the Chabad Rabbi in 2500 communities – assisting in reaching 1 million Jews!
What is Referron?
Referron enables you to easily refer, connect, reward and measure referrals
Connecting Referring Measuring
How Referron Helps BusinessCRM takes a new meaning
Engage your networks
Communicate through messaging
Keep you top of mind for those who know like and trust you
Refer on the fly – ease of use
Track and Reward referrals
Identify and reward your Advocates
Measure your referrals
Measure Engagement of your connections
Your connections are your research group
Connecting Referring Measuring
Opportunity 1 –1million Jews using Referron in 2014
• Rabbi can message the community, and track engagement, allowing the member to dial up and down level of engagement Connect
• Encourage 20 Jews in the community to refer 20 Jews to the Rabbi Refer
• Referrals are tracked, and linked to backend, so that each referrer and lead can get followed up and rewarded
• Messages are tracked – who is rading messages and for how long• Accurate data – which is integrated into organisations CRM
Measure
Opportunity 2 – Supporting your congregants while they travel
• Ivan is travelling to Nashville Connect
• Ivans Rabbi, Rabbi Schapero refers Ivan to the Rabbi in Nashville (Rabbi Cohen) , so that he can have a place to go for a meal. Rabbi Cohen updates his Referron to say that he has been in contact.Refer
• Chabad can track referral activity throughout the world Measure
Opportunity 3 – Rabbi at Wailing Wall in Jerusalem prays for 300 Jews a day connecting them to their local Rabbi
• Rabbi says a prayer and lays teffilin for the Jew and asks him where he is fromConnect
• the Rabbi will refer him to the Rabbi in his home townRefer
• 300 Jews X 365 = 100,000 Jews referred to their home town Chabad RabbiMeasure
Opportunity 4 - Commercialising through Businesses being referred within the community (The Entertainment Book)
• Community Database = 5000 and Businesses being advertised in the Chabad Group = 100. Those 100 businesses pay $100 per month + to be included in the Chabad Group , which goes to every Jew who is part of the Chabad community and signs up to Referron
Connect
• the community will be encouraged to utilise the businesses who support Chabad.Refer
• 100 businesses paying $1200 per annum = $120,000 which is shared between Referron and the ChabadMeasure
Benefits for a Rabbi using referron
• The Rabbi has his message on his congregants phone• Ability to communicate and measure activity• Easy to refer people to each other and measure activity• Encourage referrals to business within your community – measuring
the value and growing their business – adding income to Chabad• Analytics that is available to help with future decision making and to
help drive your marketing campaigns.
Objective for next 3 months
Help all Australian Chabad Shluchim to Utilise
Referron effectively as a tool to connect , reward and measure referrals
Increase functionality of Referron. Make it
relevant for Shluchim and members to open
it everyday
50 Shluchim and 20 members of each
community
‣ Download and signup
‣ Update your profile
‣ SMS or email connections
‣ Refer within groups or from external contacts
The app
‣ Manage the referral process in the app or on the website
‣ Customize website status labels for each stage
Manage the process
Connect people
‣ Measure KPIs through dashboard
‣ Identify your most active referrers
‣ Top level analytics for group administrators
‣ Link referrals to accounting and CRM systems
‣ Export data to CSV
The Engine
Track relationships
‣ Access your data via a documented API
‣ Measure intra-group referral activity
Manage Organizations
Grouping of users for organizational insights
NEXT STEPS
• Onboard and get trained on how to use Referron • Refer someone that you know like and trust to the person next to you • Invite congregation to join you on Referron, so you can communicate
with them and enable you to refer them within the community• Start communicating to your community via Referron• Building a group of businesses within your community – as a revenue
generator (the entertainment book on your phone) • SMS 0408151560 And Text bsivc to download Referron on your phone• SMS 0413339888 saying that you are interested in finding out more!