Refresh

Voiceover: You are on the

basketball court, dripping with

sweat…

Score board is visible, then camera pans out

to show someone about to take a shot

Refre

s

hVoiceover: What

do you need? You need a bottle of

ReFresh!

The advertisement will contain a basket ball

game…

He is then positioned to

shoot and score…

Commentator: He shoots! And he

Misses!

The coach calls a time out for the

player

The player is handed a bottle

of ‘Refresh’

After being sent back on, the commentator continues: ‘He

shoots!’

Commentator: ‘And he scores!’

The crowd goes wild!

Refre

s

h

BrandingKlein – “Successful corporations produce

brands”.

Spurgeon – Importance of meeting desires of target audience.

Harrington – “Brands are seen as lifestyle enablers.

The Refresh BrandRefresh compliments an active lifestyle.

Target audience have emotional connections to athletes.

Celebrity endorsements break through clutter

Bogut’s success aligns to Refresh.

SummaryValues focus on importance of active lifestyle.

Refresh gives the replenishment you need to be your best.

Differentiates from market through branding specifically for our target market.