regardless of the category, todays business models must be adaptive and equipped to address...
TRANSCRIPT
Regardless of the category, today’s business models must be
adaptive and equipped to address consistently evolving
climates.
Healthcare Communications
Transportation Manufacturing Food & Beverage
And for us, it’s a welcome
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Why We Are Unique?Why We Are Unique?Why We Are Unique?Why We Are Unique?
• We are innovation and creativity coaches (for client companies as well as on faculty at Emory University and Kennesaw State University)
• We go beyond attitudes and opinions to provide in-depth analysis and strategic and innovative solutions to business problems
• We are connected to an international network of facilitators
• We have over 30 years of experience in market research
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The Power of Our The Power of Our Global NetworksGlobal Networks
The Power of Our The Power of Our Global NetworksGlobal Networks
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• A network of facilities to guarantee you lower costs when conducting research in multiple markets
• A network of facilitators in more than 20 countries to co-ordinate international surveys for “in language” research
• A network of over 50 “Ideators” in more than 30 countries so that you can conduct worldwide online ideation sessions for really out of the box ideas
• A network of innovation experts to create ideas and answers to the most challenging problems you are faced with
We offer you...We offer you...We offer you...We offer you...
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• Solutions
• Action Plans
• Thinking Tools
• Innovation Coaching
• Innovation Implementation
We deliver:We deliver:We deliver:We deliver:
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1. Qualitative & Ideation research (concept evaluation, market opportunities, etc.)
2. B-2-B, consumer and industrial
3. Brand positioning (esp. for “commodity” categories)
4. Product/Company name development
5. Product line extensions (fit, positioning and new marketing opportunities)
What We DoWhat We DoWhat We DoWhat We Do
Creative Focus, Inc. will be your business outfitter for. . .Creative Focus, Inc. will be your business outfitter for. . .
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P I S C E SP I S C E Ssmsm P I S C E SP I S C E Ssmsm
P P l l a n n i n ga n n i n g
I I d e a t i n gd e a t i n g
S S e l e c t i n ge l e c t i n g
C C o n c e p t i n go n c e p t i n g
E E v a l u a t i n gv a l u a t i n g
S S t a r t i n gt a r t i n g
P P l l a n n i n ga n n i n g
I I d e a t i n gd e a t i n g
S S e l e c t i n ge l e c t i n g
C C o n c e p t i n go n c e p t i n g
E E v a l u a t i n gv a l u a t i n g
S S t a r t i n gt a r t i n g
Our proprietary positioning process:Our proprietary positioning process:Our proprietary positioning process:Our proprietary positioning process:
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Examples of Our Client WorkExamples of Our Client WorkExamples of Our Client WorkExamples of Our Client Work
• Bayer Advanced (New product testing)
• BellSouth/ AT&T (Bundling/New products)
• Cox Communications (New product opportunities)
• Ciba Vision (Naming of new IO lenses)
• CSX (Repositioning a railroad)• Delta Air Lines (Developed
strategic positioning for South America)
• Florida’s Natural (Renaming and package design)
• Mohawk Industries (Innovation coaching and implementation)
• Röchling Engineered Plastics (Brand positioning and acquisition study)
• Worldspan (New product innovation)• Scientific Atlanta (Product test)• Verizon Enhanced Communities
(Intro of FiOS service)
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Our Clients’ PerspectiveOur Clients’ PerspectiveOur Clients’ PerspectiveOur Clients’ Perspective“We know Harry Vardis (Creative Focus) and his excellent and exceptional work thru a recent market research study we conducted in cooperation with him as a facilitator/ lead interviewer/strategist and our key clients, regarding customer perceptions, customer satisfaction and our overall branding strategy. Excellent work, period.” Röchling Engineered Plastics
“Harry has an absolute dedication to client satisfaction, has passion for his work, and we have a great working relationship with his organization!”Delta Air Lines
“CFI has given us the confidence and tools to constantly look at challenges from a unique and aggressive perspective. Also, whether it be qualitative or quantitative research, the findings always come back with actionable items (and ones that work I might add) and not just the prose of the findings.
Taking it one step further, CFI is always committed to a client, regardless of when the project starts and stops.” Verizon Enhanced Communities
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What Benefits Can You What Benefits Can You Expect from CFI?Expect from CFI?
What Benefits Can You What Benefits Can You Expect from CFI?Expect from CFI?
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Thorough clarification of goals and objectives
Customized work: Dedicated project management team and tailored approaches for every strategic problem
Unique and engaging discussions so that respondents offer opinions and information that leads to solutions
Meaningful reports that provide an easy and natural transition to next steps in the marketing process
On time and on budget, with transparent pricing
Expectations from CFIExpectations from CFIExpectations from CFIExpectations from CFI
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Our Business ProcessOur Business Process Our Business ProcessOur Business Process
• Prepare a comprehensive agenda for a program that best addresses your unique situation, problem and goals.
• Provide a detailed timeline.
• Provide a budget (all of our pricing is transparent to you).
• Develop stimulus materials to be used.
Following discussions with your team Following discussions with your team about background and objectives, we about background and objectives, we
will. . .will. . .
Following discussions with your team Following discussions with your team about background and objectives, we about background and objectives, we
will. . .will. . .
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Website & Contact InformationWebsite & Contact InformationWebsite & Contact InformationWebsite & Contact Information
Creative Focus, Inc.209 The South Chace
Atlanta, GA 30328404.256.7000
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