regional activities and the future

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Regional Activities and the Future

2005 TAB/RAB Visit Program

Marc Apter

2004-2005 IEEE Vice President Regional Activities

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Regional Activities Mission

• Serve the needs of the members of the IEEE by maintaining, enhancing, and supporting the geographical organizational units of the IEEE.

• Responsible for IEEE membership and member development. Membership includes recruitment, administration of admissions, retention, elevation, and service, as well as related operational and budget issues. Member development includes member value development, new member programs and services and support for members’ careers, in collaboration with other IEEE Organizational Units.

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Regional Activities Strategic Goals

• Ensure value of Membership• Be the leader in Membership Direction• Be the leader in volunteer development• Be at the forefront of communications

between member to member; member to IEEE; and organizational unit to organizational unit

• Meet the challenges of a large and transnational organization

• Emphasize delegation using the powers reserved concept

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IEEE Today (as of November 2005)

• Nearly 350,000 members in approximately 150 countries– Over 37 percent of whom are from outside the United

States.

• Over 68,000 Student Members. • Over 24,000 Society Affiliates.• 310 Sections

– Over 1,400 Technical Chapters.

• Over 1,200 Student Branches in 79 countries.– Over 300 Student Branch Chapters.

• 38 Societies and 4 technical Councils.

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Basic Governance Relationships Between IEEE Geographical

Organizational Units

Technical Activities Board

Parents - WIE, Consultants, GOLD, LMC

IEEE Societies

Regional Activities Board

Regions

Areas

Sections

Chapters Affinity Groups

Sub-Sections Student Branches Geographic Councils

SB Chapters SB Affinity Groups

Technical Councils

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Sections Congress 2005

• 310 Sections - 271 Represented – 87%

• Oldest Sections Present– Chicago (1893)– Twin Cities & Pittsburgh (1902)

• Newest Sections Present– Lithuania, Veracruz (June 2005)– Lebanon & Morocco (November 2004)

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Current Services• New EASY Join IEEE• myIEEE• Concentration Banking Card• shopIEEE• Article Purchase online• Fellows Nominations• Elections and Balloting• IEEE Web Account• IEEE Email Alias/Functional Alias• UCS/Spam Management/Anti virus

protection• Mailing Lists (listserv)• IEEE e-Notice• IEEE Member Digital Library

• Conference Search• Society branded applications• Emerging Technologies

Knowledgebase • Entity Web Hosting• SAMIEEE/Section

Reporting/Online Rosters/Add Hoc reports

• Online Communities• Internet Conferencing• Electronic Potentials• Spectrum Online

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Future Services • Redesigned ieee.org with focus on user experience• Comprehensive & complete 360-degree view of

member/customer• Increased self service capabilities for members with

the ability to manage all your information in one place

• Catalogs & Order processing with flexible fulfillment options

• Check & Debit account processing on-line• Ability to use credit/debit card on file• Ability to shop for all products using the shopping

cart• Single Sign-on• IEEEtv

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Future Services (Cont’d)

• New levels of personalization• Improved Navigation & usability of

our web sites• Improved search capabilities• Secured web content• Enhanced Email Alias service• Superior enterprise security• Enhanced collaboration tools• Streaming audio/video conferencing • Learning management

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Proposed IEEE Goal

• We want to be the leading organization in dominant and emerging technologies – In electrical engineering, electronics,

electrophysics, computing, communication, biomedical engineering and healthcare technology, media and entertainment, automation and manufacturing

– In new areas of technology

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Being the leader…• We will continually update our portfolio and lead the

development of new areas– We shall grow as the technology sector grows

• Professionals in our areas will see IEEE as their “professional home”– the first source of information and contacts to address

technical challenges

• We will publish the most important new work and hold the major and most prestigious conferences in our areas of interest– we shall set the “gold standard”

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Being the leader…

• We will be the first source of – Information and advice for governments and policy makers– Standards for industry – Practical solutions for industry – Continued education – Accreditation

• “We will not give up an inch”– We will not be the second best resource in Computing (after

ACM)– We will not be the second best resource in MEMS and nano-

technology (after ASME)– We will not be the second best resource on biomedical

engineering (after BMES)

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IEEE Membership Challenges

• Recruiting & retaining volunteers at all levels• If IEEE wishes to grow membership, doing

“more of the same” will not work• Value of Membership is Being Challenged

– Our market share is declining– Employment statistics about our core constituency are

discouraging– Our members keep questioning our relevance

• The academic sector is relatively happy with IEEE• Our relevance to industry is in question• Our main “product” (IP) is largely available to non-members• We have serious competitors (e.g., Elsevier, university-

industry consortia, open access movement, etc.)• We are unable to convert student members to full members

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Observations…

• IEEE should grow in proportion to the growth of the technology sectors – If we are lagging behind, professionals are

going elsewhere

• If IEEE wishes to grow membership, doing “more of the same” will not work

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Some Challenges

• We need to identify what corporations really want from IEEE

• We need to avoid harming other successful activities– E.g., IEL sales, Standards Corporate Membership

• We may run into disagreements over public policy advocacy efforts

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What This Means To You

• You will make these new approaches to getting members successful– Without the Section Volunteers, we won’t

succeed

• We have some new web sites coming to help you

• A new capability of Internet Meetings for geographically spread out Sections is currently being tested

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Corporate partnership blueprint• We seek to develop meaningful corporate partnership agreements

– Identify common goals for IEEE and the ECE Industry• Examples:

– Education about IEEE standards– Pre-college engineering education programs

– Develop joint projects• Examples:

– Develop a workshop on an IEEE standard for delivery on company’s site– Develop a Teacher-in-training campaign for schools in the company’s locale

• Stay away from discounting and rebate programs

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Senior Member Elevation

• Benefits– The professional recognition of your peers for technical and

professional excellence. – An attractive fine wood and bronze engraved Senior

Member plaque to proudly display. – Up to $25.00 gift certificate toward one new Society

membership. – A letter of commendation to your employer on the

achievement of Senior member grade (upon the request of the newly elected Senior Member.)

– Announcement of elevation in Section/Society and/or local newsletters, newspapers and notices.

– Eligibility to hold executive IEEE volunteer positions. – Can serve as Reference for Senior Member applicants. – Invited to be on the panel to review Senior Member

applications

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Associate Members• With the current Bylaws, someone should

only be an Associate for no more then six years

• The South Australia Section has 10 Associate Members with more than 6 years of membership– Use SAMIeee to look at your Section’s member

grades

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• The Victorian Section has 47 Associate Members with more than 6 years of membership– Use SAMIeee to look at your Section’s member

grades

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• The New South Wales Section has 57 Associate Members with more than 6 years of membership– Use SAMIeee to look at your Section’s member

grades

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• The New Zealand South Section has 6 Associate Members with more than 6 years of membership– Use SAMIeee to look at your Section’s member

grades

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• The New Zealand North Section has 12 Associate Members with more than 6 years of membership– Use SAMIeee to look at your Section’s member

grades

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New in Membership

• Redesigned membership web site

• Member Options– Increase value of IEEE membership based on

improved web experience for members

http://www.ieee.org/myieee.

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• We must continue to serve our members, serve our profession, and bring benefits to humanity.

• Our performance in both the IEEE and our careers define who we are.

• We are professionals.

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Questions and Comments

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IEEE Section & Society Corporate Lead Program

“How to Make Money for Your Section”

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Future online sales growth must come from the corporate sector

• Government market is too small• Academic is highly penetrated around the

world– Less room for growth

• Still THOUSANDS of technology companies internationally to subscribe to IEEE products– and we need YOU to help develop our leads!

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Why Companies Need IEEE

• From IEEE - a world renowned leader in the industry

• In terms of price, we offer the best value over anything else on their “shelves”

• See “Commercial Journals Twice as Expensive as IEEE” http://www.ieee.org/products/onlinepubs/news/0505_03.html

• Offer content in a wide range of disciplines• Best content available

• IEEE publishes the top-cited journals in the field http://www.ieee.org/citation

• IEEE information speeds innovation http://www.ieee.org/patentcitation

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IEEE Publishing Products for Companies

• IEEE/IEE Electronic Library (IEL)Our most comprehensive package. IEL provides access to almost a third of the world's current electrical engineering and computer science literature. Over one million full-text documents comprise the entire collection of IEEE and IEE journals, transactions, conference proceedings, and active technical standards. 2006 Price: - $111,200

• IEEE All-Society Periodicals Package (ASPP)The world's core collection of engineering, electronics, and computer science periodicals, including 124 IEEE journals and magazines. 2006 Price: $37,995

• IEEE Proceedings Order Plans (POP All)IEEE’s classic collection of the world’s leading conference proceedings. This online collection allows access to as many as 600 current conference proceedings and a backfile to 1998. 2006 Price: $44,995

• IEEE EnterpriseFlexible access for any-sized business (not sold to universities). Purchase a set number of downloads in advance from the full collection of IEEE magazines, journals and conference proceedings. Level 1: 350 articles ($14.28 per article) $4,995Level 2: 800 articles ($12.50 per article) $9,995Level 3: 1,750 articles ($10 per article) $17,500

Designed for small companies!

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Why does IEEE need your help?

• YOUR section or society may have the corporate contacts to generate quality sales

• YOU can help the IEEE grow by providing those leads

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What’s in it for you?

Enterprise Level 1 $700 rebate per sale

Enterprise Level 2 $2,000 rebate per sale

Enterprise Level 3 $3,500 rebate per sale

IEL, ASPP or Conference Proceedings

$3,500 per sale

•YOUR section or society can get a rebate of the sales price

•Not just once, but also with each subscription renewal

•If IEEE closes a sale as a result of your lead, your Section or

Society will earn:

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How does it work?

• Target companies in your region or area of interest

• Enlist members of your section or society who have contacts within those companies

• Have them see if company is interested in free trial of an IEEE product– IEEE has developed sample scripts and e-mails

that members can easily adapt as needed

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How does it work?• If company is interested, fill out lead form at

www.ieee.org/leadprogram• IEEE Marketing will then

– Contact customer– Set up a free 2 week product trial– Track usage– Follow up trial– Send invoice– Close sale & collect payment

• Payments will be made to sections & societies for successful closed orders quarterly

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To submit a lead, go to www.ieee.org/leadprogram

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• Basic information needed for IEEE to follow up

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Note on Conflict of Interest

• All IEEE volunteers and staff should be sensitive to real or apparent conflicts of interest in the course of their work on behalf of the IEEE and/or, in the case of volunteers, their employer (see IEEE Code of Ethics, article 2). When a conflict of interest or the appearance of a conflict should arise, the individual’s first responsibility to the IEEE or his or her employer, as the case may be, is the full and candid disclosure of the facts and circumstances surrounding the conflict to the disinterested persons responsible for approving the proposed transaction.

• In the case of the IEEE Sales Rebate Program, volunteers who may seek new or renewal licenses for IEL or other IEEE electronic products from their employer or other organization to which they may owe a fiduciary duty should be sensitive to the appearance of a conflict of interest. Even though a volunteer will not derive a personal benefit from the new or renewal license between the IEEE and the volunteer’s employer, each volunteer should take steps to be familiar with his or her employer’s conflict of interest policy and take all necessary steps to assure that he or she fully complies with such policy

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Contact Us

– Jonathan Dahl (Staff) [email protected]

– Michael Spada (Staff) [email protected]

– Dan Toland (Staff) [email protected]

Send us a lead!www.ieee.org/leadprogram

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Section, Chapter, Affinity Groups, Student Branches Governance

• All IEEE units must conform to IEEE Constitution, Bylaws, Policy & Procedures

• Basic governance document will be the RAB Operations Manual for all Geographic Units– Section bylaws are no longer required– Geographic Councils will have Charters

• Geographic units may have governance documents (e.g., operating manual) to help operate their units but they must comply with higher level documents

• Subsections, Chapters & Affinity Groups must conform to Section governance documents

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Required Reporting• All geographic units must report their officers,

financial activity, and meeting activity annually to the IEEE Operations Center in Piscataway– Report forms are sent out Nov/Dec – 10% bonus if all reporting postmarked no later

than end of third week in February

• All activity should be reported through the Section, including that of Subsections, Chapters and Affinity Groups– Officer & meeting report forms sent to Secretary – Financial forms (L-50) sent to Treasurer – Chapters needs to copy their Society on their

Reports

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Officer Confirmation

• Responsibility of Section Secretary• Include all officers: Committees, Chapters,

Affinity Groups• Include member #s for verification• Officers must be in good standing and

Members *• Chapter Chairs must be a member of the

Society• In general, there is a 2-year term limit for

officers

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Chapter’sSociety Required Reporting

• Different for each Society• Most are tied to funding opportunities• Send a copy of your L-31 just to be safe!• Check the Society Chapter Funding Guide

for more information– http://www.ieee.org/chapters

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Online Interactive Reporting Features

• Officers and Meeting reports• Provides a confirmation page• Chapters should print page and send

– One copy to Section Secretary– One copy to Societies to comply with

reporting/funding requirements

• Plans underway to offer automatic submission to other contacts

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Geographic Roster

• http://www.ieee.org/roster• Must have an IEEE web account and must be

listed in the Roster in order to have access• Updated every two weeks• Includes all Region, Section, and Council

officers as reported to IEEE Staff• Updates? [email protected]• Data extracted directly from IEEE member

database

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Resources for Officers

• Electronic Communications • Financial Resources • Helpful web links • New Officer Info • Newsletters • Officer Training • Publications, Guides,

Handbooks • Reference Material • IEEE Governance Documents • IEEE Volunteer Resources • Section/Chapter Support

Home Page

• http://www.ieee.org/organizations/rab/scs/Resources/index.htm – This list of resources was

created specifically with IEEE volunteer leadership in mind. Officers seeking information at a glance should check the links in the left-hand menu first. If you have suggestions for additional links, please let us know.

• Contact [email protected]

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Conflict of Interest

• Section Chair/Treasurer– When submitting 2005 Financial Report will

be requested to complete Conflict of Interest Disclosure Statement

• Newsletter Editors– Review IEEE Policy 6.3

• Material involving the support or nonsupport of candidates for IEEE and public office is not permitted.

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(Presentation name)

(Presenter’s name,title)

For (Name of group)

(Date [dd/month/yyyy] location/meeting)

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Protection from Personal Liability

• Indemnification– IEEE Bylaw I-300.3

• U.S. Federal Volunteer Protection Act

• IEEE Insurance Coverage

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Indemnification

• IEEE Bylaw I-300.3 sets forth the IEEE policy on indemnification.

• This bylaw is the strongest statement IEEE makes with respect to protecting its Volunteers.

• All participants should read and be familiar with this bylaw.

• Makes indemnification mandatory, however subject to conditions…

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IEEE Bylaw I-300.3• IEEE Bylaw I-300.3 makes indemnification

mandatory. However, such indemnification is subject to the following conditions:– The action taken is found by the IEEE Board of

Directors to have been duly authorized, and not to have been taken in bad faith, or in a manner inconsistent with the purposes or objectives of the IEEE;

– The person to be indemnified has otherwise met appropriate minimum standards of conduct set forth in the New York Not-for-Profit Corporation Law; and

– Such indemnification is not otherwise prohibited by law.

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IEEE Bylaw I-300.3 Indemnification. To the extent permitted by law, IEEE shall

indemnify (i) each Director, Officer, former Director and former Officer of IEEE, (ii) each person who serves as a duly authorized volunteer or employee of a duly authorized IEEE activity, (iii) each person who shall have served at the request of IEEE as a Director or Officer of another organization, against judgments, fines, amounts paid in settlement and reasonable expenses, including without limitation attorney’s fees and expenses, actually and necessarily incurred by such person in connection with the defense of any action, suit, or proceeding to which such person is made or threatened to be made a party by virtue of such service…

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US Federal Volunteer Protection Act

• The US Federal Volunteer Protection Act (VPA) may apply in certain cases. (U.S only)

• Subject to certain limitations and exceptions, under the VPA, a volunteer will not be held liable for harm caused by the volunteer if: – The volunteer was acting within the scope of his or her

responsibilities; – The volunteer was properly licensed or certified (if appropriate or

required); – The harm was not caused by the volunteer’s willful or criminal

conduct, gross negligence, or reckless misconduct; and – The harm was not caused by the volunteer operating a vehicle for

which the operator must have a license or that must be insured.

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IEEE Insurance Coverage

• IEEE maintains Liability insurance at limits deemed appropriate by the IEEE Insurance Committee for IEEE's current business sponsored activities.

• IEEE maintains a $1 Million General Liability (GL) Policy.– Provides coverage in the event of liability due to bodily injury

(including death), personal injury, or damage to the property of others.

• In addition to the primary GL Policy, IEEE also maintains $50 Million in Excess Umbrella Liability coverage.

• Volunteers are included as additional insureds on these policies “while acting within the scope of their duly authorized duties.”

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IEEE Insurance Office Contacts:

• Tom LynchStaff Director-Financial [email protected]

• Karyn Connor Insurance Program [email protected]

E-mail: [email protected]

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* Alpha Preview *(work in progress)

IEEE.tv Pilot

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Program menu

IEEE.tv Appliance Navigation

Console tabs

Search utility – IEEE Xplore

Banner ad space

Media player selection

Video viewing

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Program menu

IEEE.tv Appliance Navigation

Console tabs

Search utility – IEEE Xplore

Banner ad space

Media player selection

Video viewing

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Choice of player and internet connection

Media Player Manager

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What did SPG report from the internal interviews? (1)

• The value proposition of an IEEE membership to an individual is different than the value proposition of an IEEE relationship to a corporation

– “Companies are concerned with ROI, brand, reputation, costs, revenue…this stuff is not being measured by an employee’s membership with IEEE.”

• There is inconsistency in the understanding of the current relationship between IEEE and corporations

– “Companies (who buy IEL) seem to already feel as though they have a formal relationship with IEEE.”

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Internal interviews (2)

• Corporations currently see IEEE individual membership as a cost versus an opportunity

– “There is no immediate short-range benefit for anybody in management area to have employees belong to IEEE.”

• IEEE’s publications are seen as too theoretical to the practitioner

– “A large portion of IEEE intellectual property is driven by academics, except for Standards. Gearing IP more towards industry is something that corporate partners could help foster.”

– "The stuff IEEE produces is not really that useful, or it takes a lot of work to be useful."

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What did SPG report from the external interviews? (1)

The most cited areas of IEEE value to a corporation in that order are:

– Strategic Value

- Standards- IEL/ Publications/ Research

– Operational Value

- Professional Development- Information Exchange/ networking

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• “The Standards Association gave a legitimacy to IEEE as an organization and was important to selling the IEEE brand within our company”

• "If you go to industry and you want to open a door, you start speaking standards....because everyone uses standards and they cannot live without standards".

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External interviews (2)

• The whole of IEEE is critical to the value proposition for a corporate partner

– Offering a partnership to a corporation will require an

integrated strategy across relevant parts of IEEE

– IEEE does not typically communicate value to the people

within corporations

– Companies are puzzled by our structure

• …and lack understanding of how different units can

offer different services that are relevant to the

corporation’s need

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• Buy-in and understanding at a senior level of a corporation is critical to the acceptance and success of a corporate partnership

– “Corporate relationships with IEEE should start with CEOs first.”

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• A corporate partnership program must distinguish itself from an individual membership

– “IEEE needs to make sure there is no reason for an individual member to stop being a member relative to a corporate partnership.”

• The ability to track users and usage of products and services is important to a corporation as well as to IEEE

– “If I could identify the users and level of usage by user of the IEL, I could more easily secure the budget dollars to pay for it.”

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• IEEE’s journals and publications are currently more academically focused than practitioner-oriented– The inability to contribute was cited as an issue

• Training and professional development is a key area of opportunity for IEEE to meet corporate needs

– “Training by IEEE gives the impression that it is impartial and effective.”

– “Companies are very concerned about the quality of their future workforce and are investing millions of dollars in education.”

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• Discounts on individual memberships is not a critical selling factor in a corporate partnership model

• The different sales models of the IEL between Europe and the US impact the customer experience– Agents vs. salespersons who work for IEEE

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– “IEEE should see me as a valuable partner who can help them sell their product into the company, not just a bank who is able to provide them with several thousands of dollars.” (Europe)

– “ I feel more like a customer than a partner.” (Europe)

– “ There is nothing I would change about the relationship with IEEE. IEEE worked with us to understand our needs. They should carbon copy this approach with other organizations.” (U.S.)

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Segment initiative• Objective: identify how we can cooperate with non-IEEE groups and

individuals who operate in our fields of interest – Fields of interest for 2005

• Healthcare (instrumentation and IT) • Multimedia and entertainment

• We started with IT professionals in Healthcare– Worked closely with the Biotech Council and EMBS

• First contact: HIMSS (Healthcare Information and Management Systems Society)

– 15,000 members and 220 corporations

• We hired Tecker Consultants to conduct focus groups at HIMSS annual convention

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Job growth to 2012 in our traditional disciplines

• More slowly than average…

– Electrical and Electronics engineers– Computer hardware engineers– Engineers who work for Electrical and Gas

utilities

• As fast as average…

– Computer programmers

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Job growth to 2012 in our traditional disciplines• Much faster than average…

– Computer and Information Systems Managers

– Computer support specialists

– Computer software engineers – Computer Systems Analysts, Database

Administrators, and Computer Scientists

• But not as rapid as during the previous decade• And many of those do not see IEEE as their ‘professional

home’