Southeast South Dakota TourismRegional Tourism Marketing Grant

Purpose: Assist Southeast South Dakota Tourism members to expand their marketing reach. Increase visitation and visitor spending to Southeast South Dakota

DEADLINE FEBRUARY 1, 2015

COOPERATIVE MARKETING•Funds associated with the grant project may be used to

participate in existing SSDTA or SD Dept of Tourismcooperative marketing programs. •Examples that DO NOT qualify:

SD Tourism’s Giant Step Great Getaways •Examples that DO qualify:

South Dakota Vacation Guide advertising SSDTA regional guide advertisingSSDTA Web advertising

•Similarly, funds from the Regional Grant Program CANbe used to participate in other cooperative marketingefforts associated with a chamber, CVB, etc.

FUNDING & PAYMENT •SSDTA will pay 50% of marketing invoices provided.

COMMUNICATIONEach partner must: •Keep SSDTA informed on the status of the project. •Provide a copy of each advertisement before placement, •Notify SSDTA about any changes in marketing/advertis-

ing. The cost of any marketing or advertising that is notapproved by SSDTA before placement will not be paid.•SSDTA would like to assist in your project. Invite us to

attend your planning meetings. (optional)

PREPARING & SUBMITTING APPLICATION•The application is available online at:

http://southeastsouthdakota.com/members-and-media/The application deadline for 2014/15 projects is February1, 2015. Applicants should first visit with SSDTA foradvice and guidance regarding your project and applica-tion. •Email submission is prefered Email to:

jaquie.sesd@iw.net. Call if you have questions 605-665-2435

NOTIFICATION•Successful applicants will be notified in writing by

February 15, 2015. Invoices for payment must be submit-ted to SSDTA by April 15, 2015.

PRIMARY CONTACT INFORMATION•Applying organization must designate one primary point

of contact to regularly communicate with SSDTA through-out the marketing campaign. ALL applying organizationsmust be members of SSDTA or may join prior to submit-ting grant application. (Membership dues will not berefunded if applicant does not receive grant funding.)

PROJECT DESCRIPTION & OBJECTIVES •Provide a detailed description of the project. The

description should help SSDTA visualize what will occurduring the project period. Be specific! •Explain how the proposed project will increase tourism

in your community/region.

PROJECT EVALUATION •Explain how you will evaluate the success of your

project/event: • Attendee counts • Hotel occupancy • Lodging tax (city) • Tourism tax (city) • 4% Sales tax (city) • BBB (gross receipts) tax • Visitor guide requests • Coupon redemptions • Newsletter subscribers • Website traffic • Phone inquiries • Number of hotel rooms booked • Leads (sweepstakes/contest entries)

PARTICIPATING PARTNERS & PAST FUNDING•List all other participating partners: include names

of individuals and organizations and their primary contact information. •If your event/organization has received grant money

from SSDTA or the Department of Tourism past or pre-sent, please list the award amount(s) with the year(s)received and for what specific marketing project.

Southeast South Dakota TourismRegional Tourism Marketing Grant

Guidelines

The SSDTA Regional Marketing Grant will assist in marketing efforts for new or existing projects doing new orexpanded marketing. Grant guidelines are set and reviewed annually by the SSDTA Board of Directors.

Guidelines are as follows:• Grants will be awarded from $250 - $5000 with a 50% cash match required.• Applicant must be a member of SSDTA or may join prior to submitting a grant application.• Applications must be received by February 1, 2015 and used entirely by April 15, 2015.• Funding will not be awarded to an individual. Must be a business or organization. • Funding award may be less than requested at the discretion of the SSDTA Board.• Provide a full detailed description of the project. • Include how you will track effectiveness of the campaign.• List partners including their contact info and their cash contribution.• In-Kind donations will not be considered as matching funds.• All projects must include the SSDTA logo or text (8pt or greater) “Funding for this ____ was paid for in-part by a grant from Southeast South Dakota Tourism.” • All creative must be preapproved by SSDTA before final printing or production.• A detailed budget must be submitted with application. • Funds will be paid at 50% of invoices up to grant amount awarded. • No funds will be paid for marketing that was done prior to receiving the grant.• Hard marketing - media buys will be considered more desireable (i.e. ad buys, web ads, billboard, etc).• End of project report will be sent to SSDTA with project success utilizing the measurement tools you give in your application. • Any attempt to deceive or misrepresent facts will end the funding partnership with SSDTA.• You may invite SSDTA to attend your planning meeting for better understanding and to offer additional assistance in planning your marketing effort.

Contact: Jacquie Fuks, Executive DirectorSoutheast South Dakota Tourism

1101 Broadway, Suite 113, Yankton, SD 57078605-665-2435 or email: jacquie.sesd@iw.net

Southeast South Dakota TourismRegional Tourism Marketing Grant

Application (It is not necessary to use this form)

Please review the requirements of the Regional Tourism Marketing Grant in advance of completing your application.Send applications before February 1, 2015 to: email: jacquie.sesd@iw.net. or mail to: Jacquie Fuks, ExecutiveDirector, Southeast South Dakota Tourism, 1101 Broadway Ave, Suite 113, Yankton, SD 57078,

APPLICANT INFORMATION

Name of Primary Contact _________________________________________________________________

Organization Name ______________________________________________________________________

Address ________________________________________________________________________________

City ________________________________________ State ______ Zip Code ___________________

Primary Phone _________________________ Secondary Phone _______________________________

Email Address __________________________________________________________________________

Name of Marketing Project ________________________________________________________________

Location of Project _______________________________________________________________________

Website (if applicable) ____________________________________________________________________

PROJECT PROPOSAL Please provide detailed answers to the following criteria on a separate, typewritten document

1. Project description (please be as detailed as possible). 2. Describe how the project will increase tourism in your community/region (goals) 3. Outline your current marketing plan4. Provide a detailed budget breakdown (include matching funding). 5. Description of how the project will be measured to determine success.6. List all partners–names of individuals, organizations, and their primary contact information. 7. If applicable, list the past three years of marketing efforts relating to this project. 8. List past grant money received by your organization and sources (past 5-years).

MATCHING FUNDS INFORMATION Partner contributions (or source of matching funds): $ ____________________

Amount requested: $ ____________________

Total marketing budget: $ ____________________

Southeast South Dakota TourismRegional Grants

Scoring Criteria 1 low (NO), 2 somewhat, 3 moderate, 4 probably - 5 high (YES)

1. Does the project fit the overall goalsof SSDTA? Bringing visitors and dollarsto the region?

2. Is this project New or ExpandedMarketing?

3. Is the applicant organization a memberof SSDTA?

4. Is the application complete or worthyof asking applicant for clarification?

5. Is the budget detail an accurate pro-trait of the project goals?

6. Are measurement tools in place tomeasure the success of the project?

7. Is there value to the project that canbe tweaked or partically funded?

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Discussion____________________________________________________________

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SCORE __________ FUND AMOUNT $__________