Regional Priorities

Conserve water

Transportation choices accessible to everyone

Put destinations close to people

Provide a mix of housing people want

Use less land for growth

79%76%

71%67%

66%65%

60%58%

48%37%

80%72%

77%67%

71%74%

65%66%

61%37%

Personal Importance (Top 2 Box)Choosing Tool

Q300. Below are different priorities that have been identified for the future of the San Diego region. Please rate their importance to you personally, with 5 being extremely important and a 1 being not at all important.

(bus, car, rail, biking, walking)

(steep slopes, prime agriculture, sensitive watersheds, critical habitat)

(single-family homes, townhomes, apartments, condos)

(parks, shopping, work, etc.)

Best Overall Scenario Preference

Q325. Based on everything you have read and seen, which of the following scenarios best reflects your personal overall preference for the future of the San Diego region? Please be patient, as the scenarios may take a moment to load.

A

B

C

D

11%

43%

38%

8%

14%

52%

29%

5%

Scientific StudyChoosing Tool

Some people believe it is a high priority for each city and the county to work together despite their differences and cooperate to make the future for the region work out the best it can be.

Other people believe each city has the right to chart its own future and that things will work out best for the San Diego region when each city pursues its own vision.

Choosing Tool

Scientific Study

55%

43%

20%

23%

14%

25%

4%

4%

7%

5%

Work Together [5] [4] Neutral [3] [2] Pursue Own Vision [1]

Cities and County Work Together Each City Pursues

Own Vision

Q345. Please indicate your opinion.

75% (CT)66% (SS)

11% (CT) 9% (SS)

Strong Support for Cities/Counties Working

Together

Top LEARN Strategy Preferences

Personalize education and learning

Prepare children to learn

Universal post-secondary learning

Prepare students for success in global economy

Marketplace of learning options

29%

25%

18%

17%

12%

24%

27%

15%

16%

16%

Importance to Successful Future of Education and Learning: % Ranked #1

Choosing Tool

Q420. There are several general approaches to improving education and learning. Consider each approach and rank them according to how important they would be to the successful future of education and learning in the San Diego region, with the first one being the most important.

Personalize Education:• Each learner is taught in the way he/she learns

best.• Learners move as fast as they are able• Technology is used to teach in personalized

ways, and connect learners with one another and teachers/parents

Prepare Children to Learn:• Every mother receives affordable pre-

natal care• Parents receive help to prepare their

children• Universal pre-school and kindergarten

Universal Post-Secondary Learning: • Post-secondary learning options are expanded and financial assistance given to those in need• Education focuses on post-secondary preparation, including apprenticeship and vocational learning

Prepare Students For Success in Global Economy:

• All learners are taught multiple languages and exposed to world cultures and places

• Learners develop workplace skills and receive career planning and mentorship

Marketplace of Learning Options:• A wide variety of education providers• Competition promotes quality, innovation, and affordability

Importance of ENJOY Priorities

Protect and connect natural lands

Education in physical activity, arts, civics, and culture

Access to major community amenities

Access to gathering places

Focus on unique culture and history

32%

28%

21%

10%

9%

30%

24%

19%

14%

12%

Importance to Successful Future of Culture and Community: % Ranked #1 Choosing Tool Scientific Study

Q500. There are several approaches to support and enhance community and culture. Consider each of the approaches below and rank them according to how important they would be to the successful future of culture and community.

Protect and Connect Natural Lands: Protect, promote, and connect our tremendous natural and outdoor amenities, including beaches, canyons, rivers, mountains, and parks. • All communities have access to parks and open space.• A regional open space network links beaches, canyons, rivers, mountains, and parks.• Key open space areas are acquired and protected.

Education in Physical Activity, Arts, Civics, and Culture: Support education to help people live balanced, productive and happy lives and respect other cultures and diversity. • Every student learns about arts, civics, culture, and a healthy lifestyle in school. • Community and cultural organizations offer educational activities, resources, and programs.

Access to Major Community Amenities: Ensure access for all residents to important regional amenities, whether natural or human-made.• As the region grows, existing amenities are improved / new amenities are added.• A variety of transportation options provide access to major amenities. • Technology facilitates virtual access to amenities and programs.

Access to Gathering Places: Ensure that all communities have access to physical and virtual gathering places.• Gathering places may include parks and open space, recreation centers, schools, virtual

gathering places, and facilities for arts and cultural programs.• People can get to gathering places by foot or bicycle.

Focus on Unique Culture and History: Protect, preserve, and educate residents and potential visitors about unique aspects of the San Diego region’s culture and history:• Arts, design, architecture, and innovation• Bi-national arts, culture, and experiences• Unique regional history as the bi-national birthplace of California

Importance of WORK Priorities & Approaches

Support our local economy and its relationship to the region's major in-dustries

Promote the continued prosperity of innovation, military and tourism

Harness the power of innovation

Expand beyond the three existing major industries

Create a cross-border megaregion

34%

24%

21%

12%

9%

27%

22%

23%

15%

13%

Importance to Economic Development: Average Rank Choosing Tool Scientific Study

Q610. There are several general approaches to economic development. Consider each of the approaches below and rank them according to how important they would be to economic development, with the first being the most important. .

Support Our Local Economy and its Relationship to the Region's Major Industries: Ensure that local-serving businesses have the resources they need to thrive, and that our diverse community is well-prepared to fill jobs.

Promote the Continued Prosperity of Innovation, Military, and Tourism: Focus on expanding existing major industries to provide a diverse range of job opportunities for people of varying skills, education, and interest.

Harness the Power of Innovation: Greatly expand one of the region’s three export industries, the innovation industry. This includes life sciences, clean-tech, high-tech manufacturing, wireless, defense and security, research institutions, etc.

Expand Beyond the Three Existing Major Industries: Increase regional job diversity by building an additional export industry, which is to be determined.

Create a Cross-Border Mega Region: Leverage the advantages of surrounding areas (San Diego County, Imperial County, and Baja California Norte) to create a globally competitive mega region.