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OLD HOLLYWOOD KICKOFF PARTY

GENERAL SESSION SPEAKEREARN UP TO 17 CEsKEYNOTE SPEAKER

Entrepreneur and star of ABC’s smash hit “Shark Tank,” Daymond John

shows you “How to Swim Like a Shark: In Life

and Business.”

Learn from industry experts and thought

leaders who are eager and willing to share innovative

ideas to jump-start your business.

Warship Commander and author Kirk Lippold shares

his Five Pillars of Leadership and why the privilege of leadership comes with a level of accountability.

Journey back to the glamorous golden age of

Hollywood while you enjoy a fabulous night of Vegas-

style casino fun, music and entertainment.

REGISTER TODAY! premier member pricethrough 7/18/14www.ihsinfo.org/convention

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The 63rd Annual IHS Convention & Expo promises to bring excitement and rejuvenation back to your business. Join us for an amazing experience as you network with your fellow colleagues, stay ahead of the latest industry news and trends, and take

advantage of the wide selection of educational seminars and workshops presented by the industry’s most prominent thought leaders.

Hearing healthcare is evolving every day, and we invite you to join us and discover how to rejuvenate your business!

Wednesday, September 17, 20147:00am – 6:15pm On-site Registration

6:00pm – 8:00pm Tequila and Moonshine Tasting

Thursday, September 18, 20147:00am – 6:15pm On-site Registration

8:00am – 2:00pm Chapter Leadership Conference

8:00am – 12:00pm Pre-Convention Workshops: • The Art of the Perfect Ear Impression • Today’s Approach to Tinnitus Therapy

2:00pm – 4:00pm Pre-Convention Workshops: • Mastering Masking • The Value of Tympanometry

5:00pm – 6:00pm Receptions: Veterans/International

6:00pm – 10:00pm Opening Keynote Presentation: “How to Swim Like a Shark: In Life and Business” with Daymond John and Old Hollywood Kickoff Party

Friday, September 19, 2014

7:00am – 8:00pm On-site Registration

7:00am – 9:00am Members-Only Annual Membership Meeting and Breakfast

9:30am – 11:45am Licensing Board Conference

9:30am – 10:30am Choice of Concurrent Seminars: • Infection Control in a Dispensing Office:ParanoiaorCommonSense • Benchmarking and Your Practice •Tinnitus:Update2014

10:45am – 11:45am Choice of Concurrent Seminars: • The Impact of Fitting Decisions on the HearingAidUser •HearingHealthcareDeliveryModel: IsItSustainable? • Barriers and Enablers of Wireless Technology Adoption

12:00pm – 2:00pm Industry Leadership Panel and Luncheon

2:15pm – 3:15pm Choice of Concurrent Seminars: • Treating your Practice as an Investment–AnExitStrategy • ProbeMicrophoneMeasurements: The Why, How and When of PMM • MakingDigitalMarketingProfitable

3:30pm – 4:30pm Choice of Concurrent Seminars: • PanelDiscussion:BuyingandSelling Businesses Featuring Current and Former Owners • Objectively Validating Hearing Aid Fittings • SuccessfulCodingandBillingin Times of Change

5:00pm – 8:00pm Expo Opens with Networking Dinner and Silent Auction

7:30pm – 9:00pm Fireside Social

Saturday, September 20, 2014

7:45am – 2:30pm On-site Registration

8:00am – 11:00am Expo Open with Breakfast Buffet and Silent Auction

8:30am – 9:00am Technology Theatre in the Expo Hall

10:00am – 10:30am Technology Theatre in the Expo Hall

11:00am – 12:00pm Choice of Concurrent Seminars: • Cerumen Management • Cognition and Audition Issues • How to Avoid Ethical Mistakes

12:00pm – 2:00pm General Session with Luncheon: “Leadership and Accountability When It Matters” with Commander Kirk Lippold

2:00pm – 3:00pm Silent Auction Pickup

Seminar: Becoming Part of the ParadigmShift:ToolstoChange Society’sViewofHearingHealthcare

6:00pm – 10:30pm IHS Awards Gala

Schedule is subject to change.

Visit us Online at www.ihsinfo.org/convention

EVENT SCHEDULE

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Are you ready to rejuvenate your business? I cannot think of a better place for you to do that than at the 63rd Annual IHS Convention & Expo in beautiful Palm Springs, California. This event is our homecoming and a place to learn, spend time with friends and celebrate everything great about this profession and our Society!

From our remarkable progress on Fit to Serve to explosive growth in membership, the Society has had an astounding year and we want to share that with each of you because you were a part of it. The marketplace is changing and our profession continues to be challenged, but more people need us now than ever before. We must stay at the top of our game through continuous learning and increased professionalism, and this event promises to deliver every opportunity to develop yourself and your business. We owe it to our current patients, our future patients, and to ourselves to be the best we can. So what are you waiting for? Register today. I look forward to seeing you in Palm Springs!

Tom Higgins, ACA, BC-HIS IHS President

Welcome!

About IHSThe International Hearing Society (IHS) is a membership association that represents hearing healthcare professionals worldwide. IHS members are engaged in the practice of testing human hearing and selecting, fitting and dispensing hearing instruments and counseling patients. Founded in 1951, the Society continues to recognize the need for promoting and maintaining the highest possible standards for its members in the best interests of the hearing impaired it serves.

Who Should AttendThe 63rd Annual IHS Convention & Expo is essential for anyone involved in the hearing healthcare industry, including hearing aid specialists, audiologists, hearing healthcare students and apprentices. It’s a must for all who want to remain competitive and connected in this ever-changing industry.

Why You Should Attend This year’s event offers a tremendous number of opportunities to earn continuing education credit and gain leading-edge knowledge from experts in the field. Not only can you learn at event seminars, but also at Pre-Convention Workshops, the Keynote Presentation and General Session, and more. Network with colleagues and share ideas. Support IHS advocacy efforts at the Silent Auction, and get a pulse on the profession and your Society at the Annual Membership Breakfast. Invigorate your experience with exciting and fun events including the Old Hollywood Kickoff Party, and the incredibly popular IHS Awards Gala!

$$$$

Join IHS Today and Save!IHS members are leading the way in hearing healthcare by staying ahead of their competition with the knowledge and opportunities that IHS provides. Become an IHS member when you register for convention, and your membership will be active through December 31, 2015. See the online registration form for details at www.ihsinfo.org/convention.

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Invigorate Your Experience at These Special Events!For more information on special events, visit www.ihsinfo.org/convention

LICENSING BOARD CONFERENCE

Join us for this complimentary event as we bring together hearing aid specialist licensing board members, licensing administrators and chapter leaders, for an active and lively discussion on timely topics such as licensing requirements, direct-to-consumer sales, consumer protection and advertising rule changes. IHS staff will provide informative updates on the growing adoption rate of the digital version of the International Licensing Exam for Hearing Healthcare Professionals by an increasing number of states, as well as discuss initiatives for helping new candidates entering the hearing healthcare profession.

Friday, September 19, 2014 • 9:30am - 11:45am

TEQUILA AND MOONSHINE TASTING

Unwind and relax in the beautiful Coachella Valley as you sample and enjoy assorted premium tequilas and moonshine, with your fellow connoisseurs. The majestic Santa Rosa Mountains serve as a breathtaking backdrop as you connect with friends and colleagues and sip the finest tequilas and moonshine, while enjoying soothing live music and choosing from a delectable selection of hors d’oeuvres. This beautiful and unique venue is situated on the resort grounds and is within walking distance from the resort itself. For those who wish to arrive in style, a complimentary golf-cart shuttle will be provided.

Wednesday, September 17, 2014 • 6:00pm - 8:00pm

CHAPTER LEADERSHIP CONFERENCE

Chapter leaders, officers, executive directors, and lobbyists should plan to arrive early to Palm Springs to attend the full-day Chapter Leadership Conference. Receive important IHS chapter updates and hear from international speaker, Curtis Alcock, on how you can be a part of creating a new social norm in hearing healthcare. Alcock will take you on a journey that explores why society feels the way they do about hearing aids, and how you as a leader can help shift these attitudes and contribute to an increase in hearing aid adoption. Once you hear Alcock’s approach you will be able to quickly see how you can use it to market your practice – and your chapter – differently in ways to help them grow and flourish!

Thursday, September 18, 2014 • 8:00am - 2:00pm

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Invigorate Your Experience at These Special Events!For more information on special events, visit www.ihsinfo.org/convention

FIRESIDE SOCIAL

New this Year! After a long day of learning, unwind with friends and colleagues at the Fireside Social following the Expo. Cozy up to the fire at this relaxing retreat and take in the live entertainment. Catch the final moments of the sunset while enjoying the sheer beauty of a Palm Springs evening and the picturesque Rose Lawn. The perfect end to a busy day!

Friday, September 19, 2014 • 7:30pm - 9:00pm

GOLF: PLAY WHERE THE PROS PLAY

Indian Wells Golf Resort holds the distinction of being the only 36-hole golf facility with both courses on Golfweek’s “Top 20 Best Courses You Can Play in California.” Choose from two magnificent courses. The Celebrity Course is a desert masterpiece designed by Clive Clark with magnificent mountain views and stunning water features. The Players Course, designed by John Fough, features dynamic bunkering and generous fairway corridors for all levels of play.

IHS AWARDS GALA

Join us for an exciting and glamorous evening at the popular IHS Awards Gala as we celebrate outstanding achievements by IHS chapters, members and hearing healthcare leaders. Enjoy a delectable dinner, entertainment and the camaraderie of your fellow colleagues. Evening attire recommended, black-tie optional. SponsoredbyMiracle-Ear.

Saturday, September 20, 2014 • 6:00pm - 10:30pm

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Cerumen ManagementTHE ART OF THE PERFECT EAR IMPRESSION

Thursday, September 18, 2014 • 8:00am – 12:00pmIntermediate Level 4 Continuing Education Credits Presenter:DavidPrahl,CHID,ShellLabManager,RextonLimited to 25 registrants. Perfecting the art of ear impressions takes time and practice. This hands-on workshop will demonstrate the entire process of making ear impressions, including preparation, otoscopy, material selection, otoblock selection and placement, injection methods, impression removal and critiquing. Special emphasis will be placed on proper bracing for both otoscopy and impression taking. You’ll practice taking ear impressions on special-purpose mannequins using your own equipment and supplies. Be sure to bring your own otoscope, ear light, otoblocks, syringe/gun and impression material. An instructional video and presentation slides will be provided at the end of the workshop.

TODAY’S APPROACH TO TINNITUS THERAPY

Thursday, September 18, 2014 • 8:00am – 12:00pm Intermediate Level 4 Continuing Education Credits Presenters:RichardTyler,PhD,Professor,UniversityofIowaandShelleyWitt,MA,CCC-A,Audiologist,UniversityofIowaTinnitus can be devastating for many patients and no medications have been proven to reduce the magnitude of the tinnitus. This workshop will review the definition of tinnitus, explore common causes and discuss treatment and counseling techniques. Explore counseling and sound therapies that have been shown to reduce tinnitus reactions in patients. You’ll also gain a deeper understanding of the mechanisms of tinnitus and gain insight into the latest sound therapy techniques.

MASTERING MASKING

Thursday, September 18, 2014 • 2:00pm – 4:00pm Intermediate Level 2ContinuingEducationCredits Presenter:MeganScott,AuD,CCC-A,SeniorHearingAidManager,CostcoMasking has overwhelmed hearing healthcare practitioners for years. Accurate masking must be appropriately utilized when deemed necessary. This informative workshop will provide training on how much masking should be applied initially; how the plateau method of masking works; and how to indicate on the audiogram that masking has been utilized. Become familiar with masking guidelines for testing and interaural attenuation. Attendees will gain an improved understanding of when masking should be applied for air, bone, and speech testing.

THE VALUE OF TYMPANOMETRY

Thursday, September 18, 2014 • 2:00pm – 4:00pm Intermediate Level 2ContinuingEducationCredits Presenter:DavidSpeidel,MS,FAAA,DirectorofAudiologyServices,InteracousticsTympanometry is a simple diagnostic tool that provides valuable information concerning the status of the middle ear, and is considered an important “cross-check” tool for confirming air/bone gaps as seen on audiometric tests. In some instances, it can be a deciding factor for medical referral. This workshop will provide training on basic tympanometry terminology, the transmission process involved to elicit the acoustic reflex, and tympanometry classifications. Attendees will explore the future of middle ear assessment and develop a broad understanding of the value of tympanometry.

Fee: $199 per person before Jul. 29

Pre-Convention Workshops

Fee: $99 per person before July 29

Fee: $99 per person before July 29

Fee: $199 per person before July 29

Fee: $199 per person before July 29

Expand your knowledge and earn even more CE credits with Pre-Convention Workshops!

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Opening Keynote PresentationDinner, Keynote, and Kickoff Party

Daymond John, founder and CEO of FUBU and TV Personality on ABC’s “Shark Tank”Thursday, September 18 • 6:00pm 1 Continuing Education Credit

Daymond John is not only a calculating “Shark” on ABC’s smash hit, “Shark Tank,” but also an entrepreneur, author, industry pioneer, a highly-regarded marketing expert, and a man who has surpassed new heights of commercial and financial success with his iconic fashion brand FUBU. John has evolved from one of the most successful fashion icons of his generation to one of the most sought-after branding experts, business and motivational speakers in the country. John will join the 63rd Annual IHS Convention & Expo to share his proven strategies for entrepreneurial success as he presents “How to Swim Like a Shark: In Life and Business.”

Often called “Hollywood’s Playground,” Palm Springs oozes glamour and classic Hollywood style—and so does the opening night at the 63rd Annual IHS Convention & Expo. After the keynote and dinner, head over to the Old Hollywood Kickoff Party. Enjoy catching up with friends and having fun while the band takes you back to the days when Frank Sinatra, Marilyn Monroe and Dean Martin were regulars on the Palm Springs scene. Dance away the night or try your luck at the gaming tables for a chance to win a prize! TheOpeningKeynoteandOldHollywoodKickoffPartyaresponsoredbyStarkeyHearingTechnologies.

How to Swim Like a

Shark

Old Hollywood Kickoff Party

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General Session and Lunch

Leadership and Accountability When It MattersCommander Kirk Lippold, USN (Ret.)LegendaryCommanderoftheUSSColeandAuthorof“FrontBurner”Saturday, September 20 • 12:00pm – 2:00pm 1 Continuing Education Credit

In this riveting and inspiring presentation, Commander Kirk Lippold recounts the courageous efforts of both he and his crew as his warship, the USS Cole, came under heavy attack by al Qaeda terrorists—and the heroic actions that saved the iconic American warship from sinking.

Using a devastating suicide terrorist attack as a backdrop, Commander Kirk Lippold conveys how the principle of integrity created an environment for leadership where his crew felt imbued with a sense of ownership, seizing the opportunity to be responsible for their ship and not just their jobs. Their own sense of personal accountability and leadership proved to be a guiding principle in the crucible of combat.

Commander Kirk Lippold shares why his Five Pillars of Leadership are must-have business tenets for any team, and why the privilege and burden of leadership comes with a level of accountability that many aspire to emulate and anyone can rise up to and achieve. SponsoredbyPhonak.

Industry Leadership Panel and LuncheonFriday, September 19, 2014 • 12:00pm - 2:00pm

1 Continuing Education Credit Back by popular demand! We’re giving you another opportunity to hear it from the top during the leadership panel discussion. Leaders from the manufacturing community will openly discuss hot topics in the industry, including new technology, alternative delivery methods, sales challenges and opportunities, and the shortage of dispensing professionals. Audience members will be given the opportunity to participate by submitting questions to be answered by the panelists. If you are interested in what the future holds for the industry, and the profession, this session is a must-attend for you. SponsoredbyCareCredit.

Technology Theatre in the Expo HallSaturday, September 20, 2014Presentation 1: 8:30am - 9:00am Presentation 2: 10:00am - 10:30am.5ContinuingEducationCreditsforeachsession

Learn and Earn on the Show Floor The Technology Theatre is back! This year, the Expo Hall is a one-stop shop for learning. Positioned inside the exhibit hall, the Technology Theatre provides an opportunity to earn additional continuing education credit during the Expo on Saturday. Whether you need the credits or not, this is a perfect opportunity to maximize your time and learn from the experts!

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Convention Seminars

FRIDAY, SEPTEMBER 19, 2014Infection Control in a Dispensing Office: Paranoia or Common Sense 9:30am – 10:30am Speaker: Kenneth LaFerle, AuD, BC-HIS, Director of Educational Services, Beltone Electronics Intermediate Level 1 Continuing Education CreditHearing healthcare practitioners know the importance of infection control within a clinical environment, but opinions often differ as to how much infection control is actually necessary in a typical practice. Uncover fact from fiction and discover which areas in your practice are the most vulnerable. Learn how to perform risk assessments of various pathogens within your own practice and develop action plans for safeguarding your practice from the spread of pathogens.

Benchmarking and Your Practice 9:30am – 10:30am Speaker: Mike Lowery, BS, Practice Development Manager, Phonak Intermediate Level 1 Continuing Education CreditAn old adage says that without measurement, there is no management. Utilizing benchmarking within your practice will enable you to establish key financial productivity and performance measures. Analyze your own practice by establishing and tracking measures and defining key metrics. This seminar is designed to create awareness for practice owners about which key metrics to measure to make sound business decisions. Practice owners will be given the tools to better understand their baseline performance and track areas that are important for financial stability and productivity.

Tinnitus: Update 2014 9:30am – 10:30am Speaker: Douglas L. Beck, AuD, Director of Professional Relations, Oticon, Inc. Intermediate Level 1 Continuing Education CreditEstimates indicate there are 35 million people in the USA with hearing loss and perhaps 50 million with tinnitus. Management techniques have changed dramatically over the last 10 years. This eye-opening seminar will review interesting and surprising findings from the peer-reviewed literature regarding tinnitus perception, masking, Tinnitus Retraining Therapy (TRT), tinnitus matching, the benefits associated with many various sound generators, Cognitive Behavioral Therapy (CBT) and Gingko biloba. You’ll discover powerful and successful tinnitus management protocols and tools, and learn the latest techniques used to counsel patients with tinnitus.

The Impact of Fitting Decisions on the Hearing Aid User 10:45am – 11:45am Speaker: Mallory Maine, AuD Research Audiologist, GN ReSound Intermediate Level 1 Continuing Education CreditHearing aid manufacturers have automated the fitting process to simplify things for clinicians. Many clinicians are not aware of the consequences that can occur if they deviate from the manufacturer’s recommended fitting guidelines and default settings. This seminar will focus on the benefits and/or consequences for hearing aid users when clinicians deviate from the manufacturer’s recommendations. Join us for a lively discussion on how changes made during the fitting process can affect end-user hearing aid benefits. Come away with a firm understanding of expected outcomes when fitting patients outside manufacturer suggested settings.

Hearing Healthcare Delivery Model: Is It Sustainable? 10:45am – 11:45am Speaker: Thomas Powers, PhD, Vice President, Siemens Hearing Instruments Intermediate Level 1 Continuing Education CreditAs the hearing industry continues to evolve, technology and delivery systems are being challenged. The Internet has moved from being a distraction to an increasingly disruptive force. The hearing aid industry is experiencing significant change in the product and service delivery model. The next several years will bring significant pressures impacting the delivery of hearing aids. Attendees will be able to discuss potential changes in distribution that will impact local dispensing offices, review the impact of technology on consumers, and discuss the socio-economic and healthcare forces that may drive change in the hearing health delivery system.

Visit www.ihsinfo.org/convention for session details, plus a complete list of speakers and bios.

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Barriers and Enablers of Hearing Aid Wireless Technology Adoption 10:45am – 11:45am Speaker: Troy Renken, Vice President of Product Planning and Electronics, ZPower Intermediate Level 1 Continuing Education CreditWireless technology is quickly being adopted in consumer electronics and body-worn medical devices around the world, and has a role to play in improving hearing instrument equipment for hearing healthcare patients. While there appear to be numerous advantages of wireless hearing aid technology, many audiologists and hearing aid specialists see a number of obstacles. This seminar will discuss the barriers and enablers of wireless technology; the areas of wireless technology that are expected to grow rapidly in the next five years; and technologies that will enable growth and adoption.

Treating Your Practice as an Investment – An Exit Strategy 2:15pm – 3:15pm Speaker: Craig Castelli, CEO, Caber Hill Advisors Advanced Level 1 Continuing Education CreditSelling a private practice can be a lucrative endeavor that enables owners to reach their retirement goals quickly and rewards them for their years of hard work. It can also be extremely difficult for those who do not adequately prepare. Learn how to treat your practice like an investment rather than just a career. Discover how you can make your practice more attractive to potential buyers and how to reduce key risk factors for yourself and new owners.

Probe Microphone Measurements: The Why, How and When of PMM 2:15pm – 3:15pm Speaker: Wendy Switalski, AuD, MBA, Audiology Development Manager, Audiology Systems Inc. Intermediate Level 1 Continuing Education CreditStudies show that including the use of Real Ear or Probe Microphone Measurements (PMM) are correlated with greater levels of patient satisfaction and reduced need for follow-up visits. Hearing healthcare providers are presented with the need to make decisions about when, how, and which type of Probe Microphone Measurement to use for their patients. Learn the primary PMM techniques available and how to apply these techniques in common patient fitting scenarios. Come away with an understanding of the benefits of using PMM.

Making Digital Marketing Profitable 2:15pm – 3:15pm Speaker: Todd Hedberg, MBA, Digital Marketing Manager, Starkey Hearing Technologies Intermediate Level 1 Continuing Education CreditTraditional media response rates continue to trend downward. Hearing aid practice owners are constantly looking for new marketing opportunities to bring in new patients and many are discovering the benefits of digital marketing. Join us for an enlightening seminar that will help clear up some of the confusion that surrounds digital marketing. Define proven ready-to-adopt techniques for broadening your digital marketing reach, and learn how to implement and execute digital marketing.

Panel Discussion: Buying and Selling Businesses Featuring Current and Former Owners 3:30pm – 4:30pm Moderator: Craig Castelli, CEO, Caber Hill Advisors Panelists: Clark Barnes, BC-HIS, Vice President, Heritage Hearing Center and Scott Lau, ACA, BC-HIS, Owner, Miracle-Ear Franchise Advanced Level 1 Continuing Education CreditParticipants in this panel discussion include experienced business owners who will share their insights on what can make a transaction succeed or fail. They will discuss the common traps that many buyers and sellers fall into and how to avoid them, and the surprises they faced during the buying/selling process. Come away with the knowledge of best practices for any current or future owners who are interested in selling or buying a private practice.

Objectively Validating Hearing Aid Fittings 3:30pm – 4:30pm Speaker: Ryan Rose, BC-HIS, Sr. Hearing Aid Specialist, Costco Intermediate Level 1 Continuing Education CreditThere are multiple counseling techniques to help guide patients into accepting amplification. But, is the patient’s understanding of speech actually improving? Join us for an in-depth look at how practitioners can perform objective validation in their own practice and increase patient satisfaction, while reducing preventable returns, and demonstrate a measurable improvement for patients in quiet and noisy environments. Discover how to use objective validation as both a counseling tool and to further fine-tune hearing aid fittings.

Convention SeminarsVisit www.ihsinfo.org/convention for session details, plus a complete list of speakers and bios.

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Successful Coding and Billing in Times of Change 3:30pm – 4:30pm Speaker: Amy Hayes, MBA, CCS, CCS-P, CHA, CMBS, Consultant/Owner, The Office Assistant, LLC. Intermediate Level 1 Continuing Education CreditNavigating billing and coding in the hearing healthcare industry can be daunting and complex, and often requires an in-depth understanding of federal guidelines and requirements. Join us as we explore high-level concepts of business operations for billing and reimbursement. Discover how to network with referring providers to support clean billing, and key concepts on how ICD-10 CM may impact your business.

SATURDAY, SEPTEMBER 20, 2014

Cerumen Management 11:00am – 12:00pm Speaker: Julie Purdy, PhD, CCC-A, Manager of Audiology, Rady Children’s Hospital Advanced Level 1 Continuing Education CreditMany hearing healthcare providers are interested in adding cerumen management to their list of skills, but are hesitant to provide cerumen management services within their practice. This seminar is designed to address the core competencies needed for cerumen management and will explore techniques for irrigation, aural suction, use of instruments and cerumenolytics. Attendees will be provided the tools to identify and overcome cerumen management barriers and enable them to successfully practice cerumen management.

Cognition and Audition Issues 11:00am – 12:00pm Speaker: Douglas L. Beck, AuD, Director of Professional Relations, Oticon Inc. Intermediate Level 1 Continuing Education CreditSimply making sounds louder is not enough! The end goal for hearing healthcare professionals should be to make it easier to listen. Join us for an informative seminar on the issues of cognition and audition as we explore the need for a deeper understanding of how sensory and cognitive processing interact, and the direct implication and impact these processes have on hearing aid fittings. Discover the tools needed to define “bottom-up” and “top-down” processing and discuss beneficial strategies for patients experiencing speech in noise problems.

How to Avoid Ethical Mistakes 11:00am – 12:00pm Speaker: Christopher Gustafson, ACA, AAS, BC-HIS, Hearing Aid Specialist, Evergreen Hearing CenterIntermediate Level1 Continuing Education CreditMaintaining the highest possible ethical standard is imperative for your business to succeed. Protecting your credibility and patient trust is incredibly important and should not be taken lightly. Discover many of the ethical mistakes that can and have been made, both intentionally and unintentionally, and how to avoid them. Gain a higher level of awareness of how to conduct yourself and your business, and avoid the common mistakes that can ruin your reputation and may cost you legal fees, fines or even license suspension.

Becoming Part of the Paradigm Shift: Tools to Change Society’s View of Hearing Healthcare 2:00pm – 3:00pm Speaker: Curtis Alcock, Founder, AudiraIntermediate Level1 Continuing Education CreditConsumers are filled with perceptions about hearing aids and hearing healthcare that prevents them from ever entering a hearing healthcare office. The manner in which we typically market our services, and speak to our patients, is likely contributing to this negative stigma. As hearing healthcare providers, we all have the ability to shift these cultural norms through a systematic approach that motivates the consumer to want to have their hearing checked. In this motivating and enlightening seminar, attendees will discover the tools needed to be a part of a paradigm shift that could potentially change the way society views their hearing.

Continuing Education Credit The Opening Keynote Presentation, General Session, Industry Panel, Pre-Convention Workshops and each of the Convention Seminars provide continuing education credit for a total of 17 credits* available per person.

*Includes continuing education credits that are available if you attend the Pre-Convention Workshops.

Convention SeminarsVisit www.ihsinfo.org/convention for session details, plus a complete list of speakers and bios.

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Expo and Silent Auction

Discover the latest products and services to help you grow your practice from industry-leading companies that you know and respect. Stroll through the exhibit hall, grab a bite to eat and connect with key industry staff to learn more about their product and services, and the latest industry news and trends. Many exhibitors debut their latest products and offer Expo specials to attendees. Be sure to make the most of your time on the Expo floor by lining up your business needs with the exhibitor descriptions listed in the Expo directory.

EXPO SCHEDULE

Friday, September 19

5:00pm – 8:00pm Exhibits Open and Networking Dinner

Saturday, September 20

8:00am – 11:00am Exhibits Open and Strolling Breakfast Buffet

All WellAmplivoxAudina Hearing Instruments, Inc.AudioscanBeltoneBlueprint SolutionsCaption CallCareCreditClear Advantage Direct MailCostco WholesaleDiscovery Warranties & RepairEar Gear

Ear TechnologyGN OtometricsHal-Hen CompanyHamilton CapTelHansaton AcousticsThe Hearing ReviewHearingfusionHearUSAInteracousticsMAICO Diagnostics Market Approach Consulting MED-EL Corp.MedRx, Inc.

Microsonic, Inc.Mid States LabsMiraCell, Inc.Miracle-EarNBC-HISNutshell MarketingOaktree Products, Inc. Oticon, Inc.Phonak Press ClubRayovacReSoundRexton

Right Hear/Hearing PlanetSiemens Hearing InstrumentsSonic InnovationsStarkey Hearing TechnologiesSycle.net TIMS for AudiologyUnitronWarner Tech Care Products, Inc. Wells Fargo Health AdvantageWestone LaboratoriesWhisperRoom, IncWidex USAZPower

EXHIBITING COMPANIESListofExhibitorsasofJune1,2014(Visitwww.ihsinfo.org/conventionforthemostup-to-dateexhibitorlistings.)

SILENT AUCTIONAlways an attendee favorite, the Silent Auction is a fun and interactive way to purchase unique and exclusive industry related items at discounted prices, all while supporting IHS advocacy efforts. Remember your credit card, as this year’s Silent Auction will also be held online, allowing those on-site, as well as those who cannot attend, to take part in this fun annual tradition. Attendees will also have access to Convention-exclusive items only available on-site! For more details and a sneak-peek of the items up for bid, please visit www.ihsinfo.org/convention and click on the “Silent Auction” link.

Proceeds from the Silent Auction benefit the IHS Advocacy Alliance, a fund which supports the Society’s legislative and regulatory initiatives, including Fit to Serve, efforts to stop illegal Internet sales, as well as payer advocacy work. To learn more about IHS’ Advocacy Alliance visit www.ihsinfo.org/advocacy.

Online Bidding at www.ihsinfo.org/conventionStarts September 10 at 8:00am PT and ends September 20 at 11:00am PT

On-Site Auction HoursFriday, September 19 • 5:00pm – 8:00pm Saturday, September 20 • 8:00pm – 11:00am Pick up items from 2:00pm – 3:00pm

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Hotel and Transportation

Hotel ReservationsRenaissance Esmeralda Resort & Spa44-400 Indian Wells LaneIndian Wells, CA 92210www.renaissanceesmeralda.com

All guest rooms are conveniently equipped with the following amenities: air conditioning, individual climate control, alarm clock, bottled water, coffee maker/tea service, iron and ironing board, luxurious bedding, down/feather/foam pillows, mini fridge, bathrobe, hair dryer, cable channels (CNN, ESPN, HBO) and movies/videos (pay-per-view). Please note: This is a non-smoking facility.

IHS ROOM RATE: $169 per night, plus applicable state and local taxes, for a standard guest room with one king bed, or two double beds. Upgraded rooms are available for an additional charge. Valid up to three days pre- and post-convention, based on availability.

CUT-OFF DATE for room rate: August 23, 2014.

Hotel reservations can be made online at www.ihsinfo.org/convention under the “Hotel” link, or by calling the toll-free reservations number at 877.622.3140. Mention you are booking under the “International Hearing Society“ or “IHS.” For more details on our host hotel, please visit the IHS website.

SPAThe Esmeralda is designed to nourish your soul. Marble floors, glass corridors and sounds of a trickling fountain greet you. Appointments are required; call 760.836.1265. Additionally, guests of IHS making appointments prior to their arrival at the resort will receive a 20% off discount for the following a la carte services: 60 or 90-minute facial or massage.

Getting ThereAttendees of the 2014 IHS Convention & Expo are encouraged to fly into Palm Springs International Airport (PSP). The Renaissance Esmeralda Resort & Spa is located approximately 15.5 miles away from the airport. The resort does not provide shuttle services to/from the airport.

Ground transportation from Palm Springs International Airport to the Renaissance Esmeralda Resort & Spa is available through our official transportation partner, Ace Transportation. Rates are $73 for a sedan, $72 for a minivan, $82 for an SUV and $142 for a 15- passenger van. Attendees will be grouped with one another to help reduce costs. For more information or to make a reservation, please call 800.233.6393, and be sure to mention IHS. RESERVATIONS ARE REQUIRED.

Taxi service is available through the airport and hotel and is estimated to cost $55 one-way.

*Pricing was current at time of publication; subject to change.

PARKING AT THE HOTELSelf-parking – Included in the resort charge.Valet parking – $25 overnight, $8 short-term

Excited to learn more about the Renaissance Esmeralda Resort & Spa? Follow the property on

Twitter and Facebook.

@renaissanceesmeralda

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Secure and Convenient Registration

EARLY BIRD Ends 7/18/14

ADVANCED Ends 8/29/14

ON-SITE Starts 8/30/14

Premier PackageMember $499 $575 $625Non-Member $625 $699 $749Events Only PackageMember & Non-Member $349 $399 $449Daily Package - FridayorSaturdayMember $275 $275 $349Non-Member $349 $349 $409Expo Only Package $99 $99 $149

PRE-CONVENTION WORKSHOPS all are member and non-member prices

Perfect Ear Impression *limited to the 1st 25 registrants $199 $210 $225Approach to Tinnitus Therapy $199 $210 $225Value of Tympanometry $99 $110 $125Mastering Masking $99 $110 $125

SPECIAL EVENTS all are member and non-member prices

Keynote Dinner and Kickoff Party $75 $75 $100Annual Membership Breakfast1 $55 $55 $75Awards Gala1 $75 $75 $100Tequila and Moonshine Tasting $69 $69 $69Manual Processing Fee2 $15 $15

CONVENTION PHOTO BOOK all are member and non-member prices

Hardcover $39.50 $39.50 $39.50

Softcover $29.50 $29.50 $29.50

1Breakfast open to IHS members only 2All registrants not utilizing online registration will be charged a processing fee.

Premier PackageIncludes: All conference food functions and seminars: Keynote Dinner and Old Hollywood Kickoff Party, Members-Only Membership Meeting and Breakfast, Industry Leadership Panel Luncheon, Networking Dinner and breakfast on Saturday in the Expo Hall, General Session Luncheon and Saturday’s IHS Awards Gala. Does not include the Pre-Convention Workshop(s) or Tequila and Moonshine Tasting Event.

Events Only PackageIncludes: Keynote Dinner with Old Hollywood Kickoff, Networking Dinner, Breakfast on Saturday in the Expo Hall and Saturday’s IHS Awards Gala. Does not include the seminars, Tequila and Moonshine Tasting, Members-Only Membership Meeting and Breakfast or General Session Luncheon.

Friday PackageIncludes: Members-Only Membership Meeting and Breakfast, Industry Leadership Panel Luncheon, Networking Dinner, General Session Luncheon and Friday’s seminars.

Saturday PackageIncludes: Breakfast in the Expo Hall and Saturday’s seminars, General Session Luncheon, as well as the IHS Awards Gala.

Expo OnlyIncludes: Exhibits and food functions in the Expo Hall on Friday and Saturday.

CONFERENCE AND EXHIBITION

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Secure and Convenient Registration

We encourage you to save time, money and paper by registering online. Your privacy and payment information are 100% protected. Payments are securely transferred via Authorize.net. If you still need help registering, please contact IHS at 734.522.7200. A $15.00 processing fee will be added to your registration.

Special AccommodationsIf you require a special accommodation to fully participate, please contact IHS at 734.522.7200

Cancellation PolicyTo be valid, IHS must receive notification of your cancellation in writing. Cancellations received on or before August 15th will be refunded less a $79 administrative charge; between August 16th and September 2nd, a refund less a $109 administrative charge. Beginning September 3rd, no refunds are given. This applies to Pre-Convention Workshops, convention registration, special events, manual processing fee, and any other activities purchased.

Policy for ChildrenChildren under the age of 18 are not permitted at any IHS convention activities without prior approval from IHS.

AttireAll convention activities are business casual attire. Evening attire is suggested for the IHS Awards Gala; black tie is optional.

Hearing Loop TechnologyLooping systems are provided in most rooms throughout the Convention.

Registration is exclusively online at www.ihsinfo.org/convention

IHS Convention Photo BookThis professionally-developed and beautifully-designed 40-page photo book of your convention experience is packed with memories for you to treasure for years to come. Each oversized 9x12 book is printed with 100-lb acid and chlorine-free, archival-quality glossy text stock, much like you would find in a coffee-table or fine-art book. Plus, the incredibly strong binding makes it a durable keepsake to last a lifetime. Choose between hardcover or softcover. You’ll have your book before Christmas, so don’t miss out!

Shipping is included

Hardcover, 9x12, 40 pages, $39.50

Softcover, 9x12, 40 pages, $29.50

Connect with us on Social Media!

facebook.com/ihsinfo twitter.com/ihsinfo

BRAND NEW!

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International Hearing Society16880 Middlebelt Road, Suite 4Livonia, MI 48154

63rd Annual IHS Convention & ExpoSeptember 18-20, 2014Renaissance Esmeralda Resort & SpaPalm Springs, Calif., USA

Register today!www.ihsinfo.org/convention

• Keynote speaker, industry pioneer and TV personality Daymond John shows you How to Swim Like a Shark• Earn up to 17 CEs• Connect with exhibitors from industry-leading companies and discover the latest products and services to help you grow your practice• Experience beautiful Palm Springs while networking with your fellow colleagues• Stay ahead of the latest industry news and trends

REGISTER TODAY ATWWW.IHSINFO.ORG/CONVENTION EARLY BIRD PRICING $499

DISCOVER HOW TO REJUVENATE YOUR BUSINESS AT THE 2014 IHS CONVENTION & EXPO!

premier member price through 7/18/14