register your team today! ...karl crudup ii director, special event sales sacramento kings dave...
TRANSCRIPT
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REGISTER YOUR TEAM TODAY! WWW.SPORTS-FORUM.COM
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National Sports Forum | www.sports-forum.com
*Speakers & sessions subject to change
ALL PROGRAMMING WILL BE HELD AT THE GEORGIA INTERNATIONAL CONVENTION CENTER
2.
BREAKOUT SESSIONS AT A GLANCE
MONDAY AM MONDAY PM TUESDAY AM TUESDAY PM
SPONSORSHIP Owning A Crowded Sports Market2020 NSF Corporate and
Industry SurveyBuilding Local Content for
Global BrandsKelly’s Corner: Sponsorship
From Where I Sit
MARKETING Cater To Your Fans From Seat To StreetFOMO No More: Experiences
Are The New ROI
Celebrating Anniversaries, Championships &
Commemorative Events
Tattoos & Tombstones: The Foundation To Winning The Hearts Of Sports Fans In The
Online Era
TICKET SALES Why We Hired SAMKnowledge is Profit: Turning In-Venue Tech Into A Year-
Round Relationship
Ticket Sales : A Manager's Perspective
Winning High Consequence Conversations
SENIOR MANAGEMENT/E-SPORTS
Changing The Mindset for Changing Consumers
Green Is The New Black: How the Atlanta Falcons, Atlanta FC and
Mercedes Benz Stadium are Creating “Triple Bottom Line” Returns
Putting On The Ultimate Esports Events
How To Keep The Bias Out Of The Hiring Process: Marketing Diverse Backgrounds To The
Industry
BUSINESS DEVELOPMENT/SOCIAL MEDIA
Cracking The Code: A Masterclass To Winning In
CPG(BD)
Tik Tok And The Philadelphia Eagles
(Social Media)
Selling is an Away Game: Competing & Closing Business
in a Complex World(BD)
Nine Tips On How To Host A Best-In-Class Partner Summit
(BD)
INSIDE SALES/FAN ENTERTAINMENT
Social Mining: Finding New Fans On Social Platforms
You Can't Have Cranky Employees & Happy
Customers (Fan Entertainment)
The Evolution of the Secondary Market & How Teams Can
Leverage it to Grow Sales to Consumers
(IS)
Food & Beverage: Pricing and Payment Strategies
NON-TRADITIONAL REV.Leveraging Events With Premium Members &
Sponsors (NTR)
The Ying And Yang Of Managing & Operating A
Private Events Team(NTR)
Utilizing Social Media to Generate Private Event Leads
(NTR/Social Media)TBA (NTR)
WILD CARDLeveraging AI To Improve
Custimer Engagement Experience
(Technology)
What Can Traditional Sports Learn From Real E-Sports?
The Six Best Ideas You Should Be Doing Now Best of the 2020 Tech Tank
MONDAY AM TUESDAY AMMONDAY PM TUESDAY PM
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Time PROGRAM (All Events at Georgia International Convention Center) SESSION LEADERS
9:00 am CASE CUP COMPETITION (At Atlanta Airport Marriott Gateway)
9:00 am RETENTION & CUSTOMER SERVICE WORKSHOP [NEW!] Open to All CSW Comittee, Ron Contorno, Full House Solutions & Bill Nielson, 4FRONT
10:00 am BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT (BDSE) WORKSHOP Private workshop BDSE Committee
INSIDE SALES MANAGERS (ISM) WORKSHOP Presented by: Private Workshop ISM Committee
11:00 am SUNDAY BRUNCH (Provided at Georgia International Convention Center)
12:00 pm NON-TRADITIONAL REVENUE (NTR) WORKSHOP Open to All NTR Committee
RTSE (RACES, TOURNAMENTS, & SPECIAL EVENTS) WORKSHOP Open to All Dave Muye, FELD Entertainment, Inc. & John Davis, Churchill Downs
GETTING THE MOST OUT OF THE NSF TRADE SHOW Open to All David Brown, idegy, inc. & Ron Contorno, Full House Solutions
MLB WORKSHOP Private Workshop Brian Richeson, Tampa Bay Rays & Paige Farragut, Texas Rangers
NFL WORKSHOP Private Workshop Brent Schoeb, San Francisco 49ers & Dannon Hulskotter, Minnesota Vikings
ARENA (NBA & NHL) WORKSHOP Private Workshop Karlis Kezbers, Oklahoma City Thunder, Eric Stisser, St. Louis Blues & John Durbin, Pegula Sports & Entertainment
MiLB WORKSHOP Private Workshop Andy Milovich, Frisco RoughRiders & Chip Maxson, Sacramento River Cats
HEALTHCARE SPONSORSHIP WORKSHOP [NEW!] Private Workshop David Martin, Motion2 Consulting & Morgan Hamlin, VCU Health
2:30 pm AFTERNOON SNACK (Provided at Georgia International Convention Center)
2:50 pm INNOVATION LAB Open to All Dan Migala, 4FRONT & Brian Gainor, 4FRONT
CORPORATE PARTNERSHIP & BRAND ACTIVATION WORKSHOP (Includes Tech Tank) Open to All Lisa Woodward, Anheuser-Busch, Dave Mullins, rEvolution & Brett Baur, Monumental Sports & Entertainment
MARKETING & FAN ENGAGEMENT WORKSHOP (Includes Tech Tank) Open to All Mary Pink, Iowa State, Aalum Jaffer, Maple Leaf Sports & Entertainment & Alexa Linger, Navigate Research
TICKET SALES & STRATEGY WORKSHOP (Includes Tech Tank) Open to All Tom Sheridan, Touch-A-Prize, Tim Zenner, Detroit Lions & Josh Feinberg, Oakland A’s
ESPORTS WORKSHOP Open to All Kye Browning, XLIVE
5:30 pm BUSES DEPART GEORGIA INTERNATIONAL CONVENTION CENTER FORMERCEDES BENZ STADIUM
6:00 pm
2020 SUNDAY NIGHT DAKTRONICS WELCOME RECEPTION Hosted by AMB Sports & Entertainment & Levy Restaurants
TOUR OF MERCEDES-BENZ STADIUM
COCKTAILS AND APPETIZERS AT MERCEDES-BENZ STADIUM
National Sports Forum | www.sports-forum.com
SUNDAY, FEBRUARY 9
ANDY MILOVICHPresident & General Manager
Frisco RoughRiders
BRIAN RICHESON
VP, Corporate PartnershipsTampa Bay
Rays
NICOLE METZGER
Chief Revenue Officer
Clemson Sports & Campus
Marketing
KARLIS KEZBERSDirectorBusiness
Intelligence & Ticket Strategy
OKC Thunder
ASHLEY HALLDirector, Service and Premium
SalesLA Galaxy
NATALEE ANDERSON
Director, Private Events AMB Sports + Entertainment
JORDAN DELEGALTerritory Specialist
Wilson Sporting Goods
MINO SOLOMON
Senior Manager, Sales SoFi Stadium at Legends
MARY PINK
Associate AD, MarketingIowa State University
TOM SHERIDANVP, Sports &
EntertainmentTouch-A-
Prize
CHIP MAXSONGeneral
ManagerSacramento River Cats
DANNON HULSKOTTERVP, Marketing
& Fan EngagementMinnesota
Vikings
PAIGE FARRAGUTSVP, Ticket
Sales & ServiceTexas
Rangers
ERIC STISSER
VP, Corporate Partnerships
St. Louis Blues
JOHN DURBIN
SVP,Marketing
Pegula Sports &
Entertainment
BRENTSCHOEB
Chief Revenue Officer
San Francisco 49ers
PAUL BEEVP, Ticket Sales & Service
Milwaukee Bucks
HEATHER RABURNDirector,
Partnership Marketing
Minor League
Baseball
3.
*Speakers & sessions subject to change
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LISA WOODWARD
Manager, Sports
SponsorshipAnheuser-
Busch
STEVE KOONIN
CEOAtlanta Hawks
JOHN ROBERSON
CEOAdvent
GEOFF COTRILLSr. VP of Strategic
MarketingCoca-Cola
BERNIE MULLINPrincipal
The Aspire Group
JAMIE SPENCER
EVP, Business Development
Minnesota Wild
BRENT STEVENSNational
Sales Manager
Daktronics
AILEENMCMANAMON
Founder & Managing
Partner5T Sports
Group
SCOTT JENKINSGeneral
ManagerAMB Sports + Entertainment
ARTHUR BLANK
Owner & Chairman
AMB Sports + Entertainment
CHRIS WRIGHT
CEOMinnesota United FC
DENNIS ARMBRUSTER
Managing Partner
Authentic Sports
Marketing
BOB NELSON
Managing Partner
Authentic Sports
Marketing
AALUM JAFFER
Manager, Global
PartnershipsMaple Leaf
Sports & Entertainment
VICKIE EIGESManager,
Special Events Sales
TeamSan Francisco
49ers
JIM KAHLERExec. Dir., AECOM Center
for Sports Admin.Ohio
University
JEN KAVANAGH
VP, Marketing & Media
PhiladelphiaEagles
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*Speakers & sessions subject to change
MONDAY, FEBRUARY 11
4.
BILL NIELSON
VP, Partner Solutions4FRONT
MONDAY, FEBRUARY 10Time PROGRAM (All Events at Georgia International Convention Center) SPEAKERS
8:30 am NEWCOMER’S BREAKFAST Presented by : Mary Pink, Iowa State Athletics Department
10:00 am OPENING CEREMONIES & MORNING GENERAL SESSION
10:00 am “WHAT KEEPS YOU UP AT NIGHT?” Super Panel Sponsored By:
MODERATOR: John Roberson AdventPANELISTS: Steve Koonin, Atlanta Hawks, Geoff Cottrill, Coca-Cola, Bernie Mullin, The Aspire Group, Jamie Spencer, Minnesota Wild, Nicole Metzger, Clemson Sports & Campus Marketing
11:15 am COFFEE BREAK (Provided at Georgia International Convention Center)
11:45 am SPONSORSHIP Owning a Crowded Sports Market Presented By: John Roberson, Advent & Jamie Spencer, Minnesota Wild
MARKETING Cater to Your Fans in a New Way: Social Experiences From Seat to Street Presented By: Brent Stevens, Daktronics, Scott Jenkins, Mercedes Benz Stadium/AMB Sports + Entertainment, Michael Drake, Atlanta Hawks
TICKET MANAGEMENT Why We Hired SAM David Elgin, Atlanta Hawks, Robert Laycock, Atlanta Hawks & Eric Platte, Atlanta Hawks
BUSINESS DEVELOPMENT Cracking the Code: A Masterclass to Winning in CPG Aalum Jaffer, Maple Leaf Sports & Entertainment
SENIOR MANAGEMENT Changing the Game For Shared Experiences Presented By: Colin Casey, Fevo
INSIDE SALES Social Mining: Finding New Fans On Social Platforms TBA
NON-TRADITIONAL REV. Leveraging Events With Premium Members & Sponsors Karl Crudup II, Sacramento Kings
TECHNOLOGY Leveraging AI To Improve Customer Engagement Experiences Presented By: Robert Caldwell, 42Chat
12:45 pm LUNCH IN THE TRADE SHOW Presented by Georgia International Convention Center (Provided at Georgia International Convention Center)
2:30 pm SPONSORSHIP 2020 NSF Corporate & Industry Survey Ron Seaver, National Sports Forum & Jim Kahler, Ohio University
MARKETING FOMO No More: Experiences Are The New ROI Jordan Delegal, Wilson Sporting Goods
TICKET SALES Knowledge is Profit: Turning In-Venue Tech Into a Year-Round Relationship Presented by: Matt Draper, Noble, Don White, Satisfi Labs, Cedric Lourie, Freedom Pay
FAN ENTERTAINMENT You Can't Have Cranky Employees and Happy Customers Chris Wright, MInnesota United, Bob Nelson & Dennis Armbruster, Authentic Sports Marketing
SENIOR MANAGEMENT Green is the New Black: How the Atlanta Falcons, Atlanta FC & Mercedes-Benz Stadium Are Creating ‘Triple Bottom Line’ Returns
Aileen McManamon, 5T Sports Group & Scott Jenkins, Mercedes-Benz Stadium/ AMB Sports + Entertainment
SOCIAL MEDIA TikTok and the Philadelphia Eagles Jen Kavanagh, Philadelphia Eagles
NON-TRADITIONAL REV. The Ying and Yang of Managing & Operating A Private Events Team Catherine Lentz & Vickie Eiges, San Francisco 49ers
E-SPORTS What Can Traditional Sports Learn From Real E-Sports Darren Traub, Davis Wright Tremaine LLP, Jen Johns, Electronic Gaming Fedoration, Jeremy Poor, Atlanta Reign
3:30 pm AFTERNOON SNACK BREAK (Provided at Georgia International Convention Center)
4:30 pm “Fireside Chat”
MODERATOR: Abe Madkour, Sports Business JournalPANELISTS: Arthur Blank, AMB Sports + Entertainment
5:45 pm NSF OPENING NIGHT IN THE TRADE SHOW
6:30 pm THE BUDWEISER GALA Presented By: Hosted by: Atlanta Hawks & Levy Restaurants
Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
®®
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MORGAN HAMLIN
Sr. Sponsorship
& Community Outreach
Rep. VCU Health
DAN MIGALA
Co-Founder & Chief
Innovation Officer
4FRONT
DAVIDMARTIN
Managing Director Motion2
Consulting
BRANDON STEFFEKVP, Sales
Full House Solutions
ROBERT CALDWELLFounding Partnerr, 42CHAT
NICK KELLY
VP, Partnerships, Beer Culture
& Community Anheuser-
Busch/InBev
STEVE CARTER
Manager, Membership
ServicesSan Diego
Padres
KARL CRUDUP IIDirector,
Special Event Sales
Sacramento Kings
DAVE MULLINSSVP, Client
DevelopmentrEvolution
JOHN DAVIS
Sr. Dirctor of Sales
Churchill Downs
DAVID BROWNExecutive
Vice President idegy, inc.
MARK GRESS JR.Partner,Prodigy Sports
GREG BEADLES
EVP, & CFOAMB Sports + Entertainment
GORDON BARFIELDDirector of Business Strategy
AMB Sports +
Entertainment
DAVE MUYE
VP, Global Partnerships
FELD Entertainment
LISA MITCHELLFounderMajor League Sports
Training
RON CONTORNO
President Full House Solutions
CATHERINE LENTZ
Director of Special Events San Francisco
49ers
Time PROGRAM (All Events at Georgia International Convention Center) SPEAKERS
8:30 am MORNING REFRESHMENTS IN THE TRADE SHOW HALL (Provided at Georgia International Convention Center)
9:00 am OPENING REMARKS AND PRESENTATION OF 2020 ADCHIEVEMENT AWARDS
10:00 am “FROM WHERE I SIT” Keynote Speaker Abe Madkour, Sports Business Journal
11:00 am COFFEE BREAK (Provided at Georgia International Convention Center)
11:30 am SPONSORSHIP Building Local Content for Global Brands Presented by: Mark Starkey, Victory Creative Group
MARKETING Celebrating Anniversaries, Championships & Commemorative Events Dan Migala, 4FRONT
TICKET SALES A Manager's Perspective Steve Carter, San Diego Padres
BUSINESS DEVELOPMENT Selling is an Away Game: Competing & Closing Business in a Complex World Lance Tyson, Tyson Group
SOCIAL MEDIA/NTR Utilizing Social Media to Generate Private Event Leads Natalee Anderson, AMB Sports + Entertainment
ESPORTS Putting On The Ultimate Esports Events
INSIDE SALES The Evolution of the Secondary Market & How Teams Can Leverage it to Grow Sales to Consumers Patrick Ryan, Eventellect
WILD CARD The Six Best Ideas You Should Be Doing Now Ron Seaver, National Sports Forum
12:30 pm LUNCH IN THE TRADE SHOW (Provided at Georgia International Convention Center)
2:30 pm SPONSORSHIP Kelly’s Corner: Sponsorship From Where I Sit Nick Kelly, Anheuser-Busch
MARKETING Tattoos & Tombstones: The Foundation to Winning the Hearts of Sports Fans in the Online Era Chad Menefee & Lydia Dubuisson, SSRS/ Luker on Trends
TICKET SALES Winning High Consequence Conversations Lisa Mitchell, Major League Sports Training
BUSINESS DEVELOPMENT Nine Tips on How to Host a Best-In-Class Partner Summit Heather Raburn, Minor League Baseball
SENIOR MANAGEMENT How to Keep the Bias Out of the Hiring Process Mark Gress Jr., Prodigy Sports
FAN ENTERTAINMENT Food & Beverage: Pricing and Payment Strategies Greg Beadles & Gordon Barfield, AMB Sports + Entertainment
NON-TRADITIONAL REV. TBA TBA
WILDCARD Best of the 2020 Tech Tank Josh Keiles, National Sports Forum
3:30 pm AFTERNOON SNACK BREAK (Provided at Georgia International Convention Center)
4:20 pm “THAT'S THE TICKET” MODERATOR: Brandon Steffek, Full House Solutions PANELISTS: Ashley Hall, LA Galaxy, Mino Solomon, Sofi Stadium at Legends, Warren Parr, Atlanta Falcons, John Durbin, Pegula Sports & Entertainment, Paul Bee, Milwaukee Bucks
5:30 pm Conclusion of Panel, Load Buses to Depart for Gateway Center at College Park
6:00 pm 2020 CLOSING “BIRTHDAY PARTY” at the Gateway Center at College Park
Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
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*Speakers & sessions subject to change
5.
TUESDAY, FEBRUARY 11
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National Sports Forum | www.sports-forum.com6.
Time SUNDAY WORKSHOP WORKSHOP DESCRIPTION9:00 am BDSE (BUSINESS OF DIVERSITY
IN SPORTS & ENTERTAINMENT) WORKSHOP
This special interactive program is reserved exclusively for the BDSE cohort. The session will focus on networking, leadership and career development centered around increasing diversity within the leadership ranks of the sports industry.
Private Workshop
RETENTION & CUSTOMER SERVICE WORKSHOP (NEW!)
Service and retention professionals will share best practices, brainstorm new ideas, and hear from vendors that are helping teams succeed. Topics will include staffing, season ticket holder benefits, rookie account strategy, tracking at-risk accounts, renewal timelines, and winning back past customers.
Open to All
10:00 am INSIDE SALES MANAGERS WORKSHOP Sponsored By:
Back for its fourth year, this workshop helps Inside Sales Managers receive professional development that services their unique position.
Private Workshop
12:00 pmNON-TRADITIONAL REVENUE WORKSHOP
Back for its third year, the NTR Workshop will explore new ideas and innovative ways on how to maximize revenue opportunities through external events and new technologies in your venue.
Open to All
GETTING THE MOST OUT OF THE TRADE SHOW
RECOMMENDED FOR EXHIBITORS. Stop in to hear some tips and tricks on how you can maximize your time at this year’s NSF!
Open to All
RTSE (RACES, TOURNAMENTS, & SPECIAL EVENTS) WORKSHOP
A unique opportunity for races, tournaments, & special events to come together, hear from industry experts and “dive deep” into business strategies, best practices and challenges.
Open to All
HEALTHCARE SPONSORSHIP WORKSHOP (NEW!)
This workshop seeks to bring together marketing and sports sponsorship activation for an entire session dedicated to a number of key topics including Leveraging & Measuring ROI, CRM Implementation, Successful Activation Strategy & Staffing of Events, Developing Creative Content, Contract Negotiation, Internal Staffing Models & Organizational Charts,Agency Relationships, Sponsorship Criteria & Vetting Process.
Private Workshop
MiLB WORKSHOP A unique opportunity for MiLB executives to come together to discuss creativity, ticketing, sponsorship & marketing as it applies to Minor League Baseball. Join the industry’s most innovative executives for this day-long session.Private Workshop
MLB WORKSHOP A candid round table discussion with MLB executives on ticket sales, services and marketing. Come be a part of the camaraderie, ask the tough questions, get better insight and take it all back to your respective clubs.Private Workshop
NFL WORKSHOP Connect with fellow NFL executives in a private idea-sharing session highlighting marketing and ticketing strategies, sponsorship opportunities, as well as suite sales initiatives.Private Workshop
ARENA (NBA & NHL) WORKSHOP A special chance for NBA, NHL and other league executives to join together for an open discussion highlighting best business practices, ticket sale strategies, marketing tips and much more as it applies to specifically working in arenas.Private Workshop
2:30 pm AFTERNOON SNACK (Provided at Georgia International Convention Center)
2:50 pm TICKET SALES & STRATEGY WORKSHOP (Includes Tech Tank)
We’re bringing together top executives to discuss their best tips and strategies to boost revenue. This is a great opportunity to learn some new ways to increase season ticket renewals, suite sales, and more!
Open to All
CORPORATE PARTNERSHIP & BRAND ACTIVATION WORKSHOP (Includes Tech Tank)
Connect with fellow executives in this idea-sharing session on how to generate revenue-streams, drive consumer reaction to your brand, and maximize your corporate partnerships.
Open to All
MARKETING & FAN ENGAGEMENT WORKSHOP (Includes Tech Tank)
Learn and discuss some great marketing strategies and learn innovative ways to enhance in-venue experience in this idea-sharing session aimed to help you take fan engagement to new heights
Open to All
ESPORTS WORKSHOPHear from experts during this unique opportunity to get better insight on the current trends in the booming esports market.
Open to All
INNOVATION LAB Join the Innovation Lab for an open discussion unearthing and accurately assessing the best ideas and programs in the marketplace that will attract local, national, and international brands.Open to All
NSF SUNDAY WORKSHOPSBest Practices & Idea Sharing
SUNDAY WORKSHOPS
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National Sports Forum | www.sports-forum.com 7.
Mercedes Benz Stadium will be the official host of the Sunday Night Welcome to the Forum Reception, sponsored by Daktronics! Attendees will have the opportunity go on a behind-the-scenes tour of the state-of-the-art stadium, a reception with heavy appetizers and drinks, and a special keynote session welcoming everyone to the 25th Anniversary of the National Sports Forum!
This year, the 2020 Budweiser Gala will be held on Monday night at State Farm Arena directly following the Opening Night Trade Show Cocktail Reception on February 10th. Home to the Atlanta Hawks, attendees will get a chance to experience a behind-the-scenes tour of the arena and enjoy a night of networking!
Singles(1-2 Badges)
Triple Play(3-6 Badges)
Starting Line Up(7-9 Badges)
$895per badge*
The Team(10+ Badges)
*Must be from the same organization to take advantage of group pricing
REGISTER FOR THE 2019 NSF
To register, contact Melissa Salaya at 949-282-3535 or [email protected] or visit us online at www.sports-forum.com
$1,145per badge*
$1,305per badge*
$1,795per badge
Register now for the 2020 National Sports Forum at $1,695 per badge OR take advantage of our Group Pricing!
REGISTER FOR THE 2020 NSF BEHIND THE SCENES TOURS
Prices valid October 15th - January 15th
$895per badge*
$1,095per badge*
$1,255per badge*
$1,695per badge
Prices valid January 16th - Walk-up*Must be from the same organization to take advantage of group pricing
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National Sports Forum | www.sports-forum.com8.
The 2020 ADchievement Awards recognize the year’s most outstanding advertising campaigns in sports. The competition brings in hundreds of submissions from the top teams, agencies, leagues, motorsports properties and more, to take home the award for the best and most effective advertising in eight categories. Winners will be announced on-stage at the 2020 National Sports Forum in Atlanta on February 11th.
The 2020 SAMMY Award (Sales, Advertising, Marketing & Management Idea of the Year) finalists will highlight six revenue-generating ideas that saw BIG results in the industry.
The six SAMMY finalists will present their objectives, actions, and results to the 2020 NSF attendees. Join us to decide who will win top honors this year during the “Six Best Ideas You Should Be Doing NOW!” Breakout Session on Monday, February 11th.
The 2020 NSF OM Foundation Award celebrates an individual in the sports and entertainment industry who goes above and beyond to better their community and leave a positive impact on others.
Individuals are nominated by colleagues in the sports industry and the recipient is hand selected by the NSF Steering Committee and OM Foundation Award Selection Committee. The recipient will be awarded the OM Foundation Award at the 2020 National Sports Forum in Atlanta.
32 of the top up-and-coming diverse sports professionals, representing many of the major organizations in the industry, will be awarded scholarships for the eighth annual NSF Business of Diversity in Sports and Entertainment program.
Chaired by an eight-person committee, this inclusive program will focus on leadership and career development centered around increasing diversity within the leadership ranks of the industry. Each scholarship recipient will attend the BDSE program Sunday and the full conference Monday and Tuesday.
The 14th annual Case Cup Competition will be held at the 2020 National Sports Forum. Twelve of the nation’s top MBA and Sports Masters programs will compete to show if their program has what it takes to take home the cup! Come watch on Sunday as the sports industry’s rising stars show off the skills obtained in their program and vie to be named the 2020 Case Cup Winner!
The 2020 Case Cup Field:
2018 OM Foundation Award Recipient
Chris Sinclair
ADDITIONAL PROGRAMMING
2019 OM FoundationAward Recipient Keri Gallagher
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DAVID BROWNExecutive Vice President
idegy, inc.
SC Member Since: 2003
JIM KAHLERExecutive Director, AECOM Center
for Sports Administration Ohio University
SC Member Since: 2004
MARY PINKAssociate Athletics Director for
Marketing & Promotions Iowa State Athletics Department
SC Member Since: 2010
TOM SHERIDANVice President, Sports &
EntertainmentTouch-A-Prize
SC Member Since: 2010
DANNON HULSKOTTERVice President, Marketing &
Fan Engagement Minnesota Vikings
SC Member Since: 2014
ANDY MILOVICHPresident & General Manager
Frisco RoughRiders
SC Member Since: 2015
DAVE MULLINSSenior Vice President,
Client DevelopmentrEvolution
SC Member Since: 2015
DAVE MUYEVice President, Global Partnerships
Feld Entertainment Inc.
SC Member Since: 2015
BRENT SCHOEBChief Revenue Officer San Francisco 49ers
SC Member Since: 2015
ERIC STISSERVice President,
Corporate ParntershipsSt. Louis Blues
SC Member Since: 2015
LISA WOODWARDManager, Sports Sponsorship
Anheuser-Busch/InBev
SC Member Since: 2016
JOHN DURBINSenior Vice President of Marketing &
Business StrategyPegula Sports & Entertainment
KARLIS KEZBERS Director, Business Intelligence &
Ticket StrategyOklahoma City Thunder
SC Member Since: 2017
CHIP MAXSONGeneral Manager
Sacramento River Cats
SC Member Since: 2017
JOHN DAVIS Senior Director of Sales
Churchill Downs
SC Member Since: 2018
AJ MAESTAS Founder & CEO
Navigate Research
SC Member Since: 2018
CHRISTINA WRIGHTLecturer of Sports Administration and
Multicultral Faculty-in-ResidenceOhio University
SC Member Since: 2018
PAIGE FARRAGUTSenior Vice President, Ticket Sales & Service
Texas Rangers
SC Member Since: 2019
DAVID MARTINManaging Director
Motion2 Consulting
SC Member Since: 2019
BILL NIELSEN Vice President,
Partner Solutions4FRONT
SC Member Since: 2019
BRIAN RICHESONVice President,
Corporate PartnershipsTampa Bay Rays
SC Member Since: 2019
NIKKI ROMOLOVice President,
Hospitality RevenueSporting Kansas City
SC Member Since: 2019
RON CONTORNOPresident
Full House Solutions
SC Member Since: 2020
2020STEERING COMMITTEE
9.
AALUM JAFFERManager,
Global Partnerships Maple Leaf Sports & Entertainment
SC Member Since: 2020
JOSH YOUNGVice President,
Ticket Sales & Serice Miami Dolphins
SC Member Since: 2020
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National Sports Forum | www.sports-forum.com
NSF TECH TANKThe NSF Tech Tank is designed to expose innovative companies to teams, sports properties and agencies. Tech Tank will be held on Sunday, February 9, 2020 during the Discipline Workshops and will consist of three “flights”
centered on specific technological trends in the sports industry:
Corporate Partnership & Brand Activation In this flight we look to uncover new technologies that can be adding a value to existing corporate partnerships, as well as technologies that could be introducing new revenue streams for sports properties.
Ticket Sales & StrategyThis flight aims to showcase innovative companies in the ticketing space and will focus on new and unique ways for sports properties to increase their ticketing revenues, drive season ticket renewals, maximize inside sales operations, and more.
Marketing & Fan EngagementThe “Marketing & Fan Engagement” flight aims to showcase innovative companies assisting sports organizations in creating a next level of engagement with their fans inside the venue and out.
For more information or to participate in the NSF Tech Tank contactJosh Keiles at 562.522.5120 or [email protected]
10.
SPACE IS LIMITED... REGISTER NOW!
Gain access to hundreds of sports business decision-makers
Show off your products and services
Network and build relationships with executives in all areas of the sports industry
All booths include 2 All-Access Attendee Badges to the 2020 NSF
EXHIBIT AT THE 2020 NSF TRADE SHOW
*Exclusivity not available for NSF Exhibitors
2020 NSF TRADE SHOW MAP
GOLD BOOTHSILVER BOOTHBRONZE BOOTH
- $4,695
- $4,195- $3,695
As a sponsor, you’ll have the opportunity to gain exposure to hundreds of influential managers and executives in the sports industry in a dynamic, interactive setting.
FOR MORE INFORMATION CONTACTJosh Keiles at 562.522.5120 or
LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES FOR THE 2020 NATIONAL SPORTS FORUM
••
• For more information contact Mitch Heimbachat 949.363.3144 or [email protected]
2020 NSF SPONSOR VILLAGE MAP
•
2020 NSF TRADE SHOW &SPONSOR VILLAGE
Limited Spots Available. Secure your space before it’s too late!
*Prices valid October 15th - January 15th
-
National Sports Forum | www.sports-forum.com
OFFICIAL SPONSORS STRATEGIC PARTNERS
EVENT AFFILIATES
THANK YOU TO OUR 2020 SPONSORS & PARTNERS
11.
ACCOMMODATIONS
All NSF attendees can receive a special rate of $199 per night. The room block will fill up quickly so make sure to book your room early! You can call the Atlanta Airport Marriot Gateway and make your reservation via phone or online at the special NSF reservation link, just make sure to mention the National Sports Forum when booking to secure the $199/night rate*!
ATLANTA AIRPORT MARRIOT GATEWAY2020 Convention Center Concourse, Atlanta, GA 30337
(404) 763-1544
The Official Host Hotel of the 2020 National Sports Forum is the
www.sports-forum.com/hotel-info
VENDOR+
Mossberg & Company Inc.
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NA
TIO
NA
L SP
OR
TS F
OR
UM
NA
TIO
NA
L SP
OR
TS F
OR
UM
NA
TIO
NA
L SP
OR
TS F
OR
UM
in A
tlan
ta, F
ebru
ary
9-11
, 20
20!