7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope

1/4

Opportunity

To assist people who dont have enough of strength

to support their own body weight during a workout.

This includes users such as seniors, people who are

overweight, or people who are in physical therapy. This is

a way to accelerate their workout training curve.

7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope

2/4

New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang

Existing Products

7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope

3/4

New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang

7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope

4/4

New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang

Initial Brainstorming & Project Strategy

End user

Purchaser Strategy 1 Strategy 2

Personal TrainerPeople who dont have

enough strength towork out

People who dont have

enough strength to work

out

| Needs to be portable / easy to carry around

| Needs to be easy to set up in different environments (Indoor and outdoor)

| Needs easy way to swap / replace different size bungees

| Needs an easy way to swap / replace different size belts

| Needs to educate the user for setting up the

| Needs to educate the user on how to use the

| Needs different sizes for different user weigh

| Needs an extra safety belt when the user i s w

| The belt must allow the user to work on multiple exercises

| The belt must be comfortable enough for the user to lay on it

| User must be easy to swap / add different size of bungees