reimagine your business in a digital-first world with microsoft
TRANSCRIPT
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Digital Transformation
and the Microsoft Platform
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Perficient is a leading technology and
management consulting firm serving Global
2000 and enterprise clients throughout
North America.
We deliver digital experience, business optimization
and industry solutions that enable clients to improve
productivity and competitiveness; strengthen
relationships with customers, suppliers, and partners;
and reduce costs.
ABOUT PERFICIENT
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PERFICIENT PROFILEFounded in 1997
Public, NASDAQ: PRFT
2014 revenue $456.7 million
Major market locations:Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati, Columbus,
Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee,
Minneapolis, New York City, Northern California, Oxford (UK), Southern California,
St. Louis, Toronto
Global delivery centers in China and India
>2,600 colleagues
Dedicated solution practices
~90% repeat business rate
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards
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INDUSTRIES
Healthcare
Financial Services
Life Sciences
Retail & Consumer Goods
Automotive & Transportation
High Tech
Telecom
Energy & Utilities
Manufacturing
Media & Entertainment
INTEGRATIONIntegration Frameworks
Cloud ArchitectureReference Architecture
Application IntegrationEnterprise Application IntegrationService Oriented Architecture
Process & Content IntegrationBusiness Process ManagementComplex Event ProcessingRules Engines
DATA & CONTENTBusiness Analytics
Business IntelligencePredictive AnalyticsReporting
Structured Data ManagementData Integration, Quality & GovernanceEnterprise Data WarehouseMaster Data ManagementProduct & Information Mgmt
Unstructured Data ManagementBig DataContent IntelligenceContent Management
Enterprise Search
CUSTOMER EXPERIENCECustomer 360
Multi Channel EnablementRelationship ManagementSocial Engagement
CommerceMarketing Strategy ImplementationOrder ManagementSupply Chain ManagementService & SupportManaged Hosting
Sales & Service SupportCustomer Service, Sales Force Automation
Experience DesignStrategic Roadmaps & Envision Workshops User Research & Metrics AnalysisCreative & Interaction DesignCustom & Responsive UI Development
Digital MarketingSearch Engine MarketingOnline AdvertisingContent StrategyConversion Optimization
Management Consulting
OUR SOLUTIONS PORTFOLIOPORTALPortal Frameworks
SearchSecurityWeb AnalyticsWeb Content Management
Social & CollaborationMobilityExperience Design
BUSINESS OPERATIONSCorporate Performance Management
Budgeting, Forecasting & PlanningBusiness Analysis & Predictive Analytics
Enterprise Business SolutionsOracle EBSVertex Tax Solutions
Human Resource SolutionsEmployee Portals Human Resource ManagementTalent Management
Enterprise Social PlatformsSocial StrategyLync Unified CommunicationsOffice 365
Management Consulting
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Perficient has consistently been recognized by
Microsoft as one of the software giant’s most valuable
partners – and especially in regards to the cloud.
With nationally-known experts on the Office 365, Azure
and Yammer platforms – as well as a deep and rich
history in SharePoint, Lync (now Skype for Business),
and Exchange – we are well positioned to partner with
you as you transform your business.
Perficient & Microsoft
A rich relationship that has made us a
Premier Cloud Partner, Nationwide
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OUR SPEAKER
Rich Wood, Director at Perficient
• Enterprise technology strategist and leader of high-performing technology consulting teams
• Recognized thought leader in enterprise social networking, intranets and collaboration
• Digital transformation experience on both sides of the coin: customer experience and business
optimization alike
• Regularly publishes industry analysis at CMSWire.com
• Presents at regional and national forums including SharePoint
Conference 2014
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Digital Transformation with the Microsoft Platform
AGENDA
What is Digital Transformation? What will it do for me?
– Customer Experience
– Business Optimization
Where does Microsoft fit?
Where and when Microsoft Partners add value
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What is Digital Transformation?
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What is Digital Transformation?
The realignment of, or new investment in,
technology and business models to more
effectively engage digital customers at every
point in the customer experience lifecycle.
— Altimeter
“
”
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In Other Words...
Differentiationdeliveredefficiently
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The Goal is Digital Maturity
Digital customer experience
(differentiation)
Digital operational excellence(efficiency)
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The Goal is Digital Maturity
Digital customer experience
(differentiation)
Digital operational excellence(efficiency)
Digital maturity
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Transform: From Digital Prey to Digital Predator
Source: Forrester Research, 2015
Digital customer experience
Digital operational excellence
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Digital Transformation Part 1:
Customer Experience
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CX = Sum of All Interactions with a Brand
PRODUCTS
BROADCAST
PUBLICATIONS SOCIAL
EVENTS
DIRECT MAIL
IN STORE
WEB
MOBILE
BRANCH
GAMING
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CX Trends Driving Massive Change...
Rising Customer
ExpectationsAmazon, Zappos, Facebook,
Apple, et al are redefining
service, speed and ease-of-use
Continual
ConnectednessAdoption of digital channels is
driving demand for choice and
connectedness
Organizational
VelocityTech lowers barriers to entry
and increases speed; slow
response invites disruption
Abundance of
Customer DataRequires competency in turning
complex data into business
insight
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…but Most Companies Have Not Adapted
Source: Temkin Group Insight Report, State of CX Management 2014
Only 10% of large companies
have achieved top levels of
customer experience maturity
10 LEVEL 5+%
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CX Adapters Reap Benefits
Source: Gartner Research, “Leading on the Edge of Chaos”, 2013, Emmet Murphy and Mark Murphy)
Companies that
prioritize customer
experience generate
60% higher profits
than competitors
+60%
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CX Adapters Reap Benefits
Increase in
Company Value
=Increase in Customer
Retention
10Source: Bain & Company Study
% 30%
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CX Leaders Outperform the Market
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
Customer Experience
Leaders
Customer Experience Laggards
S&P 500 Index
43%
15%
34%
Source: Watermark Consulting, 2013
6-year stock
performance of CX
leaders vs. S&P 500
vs. CX laggards
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Digital Transformation Part 2:
Business Optimization
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Digital Operations = Business Optimization
• Digitization of business operations in service of customers
• Focusing first on agility
• Secondly on maximizing efficiency
Source: Forrester Research, 2015
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Digital Operations: See Technology as a Strategic Asset
Solves all areas of a digital
architecture
Optimize operations using
APIs
Use agile and iterative
development techniques to
innovate rapidly
Prioritize investments in
digital assets that create
business agility
Create infrastructure
plasticity
Use customer
understanding to predict
the next best action
Use context to make it
personal
Measures success and
failure
Empower employees with
digital tools to build
collaboration networks
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Digital Operations: See Technology as a Strategic Asset
Solves all areas of a digital
architecture
Optimize operations using
APIs
Use agile and iterative
development techniques to
innovate rapidly
Prioritize investments in
digital assets that create
business agility
Create infrastructure
plasticity
Use customer
understanding to predict
the next best action
Use context to make it
personal
Measures success and
failure
Empower employees with
digital tools to build
collaboration networks
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The Great Enabler? The Cloud
Solves all areas of a digital
architecture
Optimize operations using
APIs
Use agile and iterative
development techniques to
innovate rapidly
Prioritize investments in
digital assets that create
business agility
Create infrastructure
plasticity
Use customer
understanding to predict
the next best action
Use context to make it
personal
Measures success and
failure
Empower employees with
digital tools to build
collaboration networks
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Great. So where does Microsoft fit?
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Where does Microsoft fit?
Office 365 and Azure:
How the Microsoft Cloud
Enables Digital
Transformation
Enabling CX:
How Microsoft Aligns
with Customer
Experience Trends
Products, Platforms and
Building Blocks:
How Microsoft pairs to
Digital Transformation
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The Cloud Enables Digital Transformation
MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
The Cloud Enables Digital Transformation
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The Microsoft Cloud Enables Digital Transformation via Business Optimization
MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
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Aligning the Microsoft Platform with CX Trends
Rising Customer
Expectations
Continual
Connectedness
Organizational
Velocity
Abundance of
Customer Data
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Aligning the Microsoft Platform with CX Trends
Dynamics CRM Online
Azure PaaS: Platform as a Service
Azure IaaS: Infrastructure as a Service
Rising Customer
Expectations
Continual
Connectedness
Organizational
Velocity
Abundance of
Customer Data
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Aligning the Microsoft Platform with CX Trends
Sitecore Experience Platform
Commerce Solutions
Dynamics CRM Online
Azure PaaS: Platform as a Service
Azure IaaS: Infrastructure as a Service
Rising Customer
Expectations
Continual
Connectedness
Organizational
Velocity
Abundance of
Customer Data
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Aligning the Microsoft Platform with CX Trends
Rising Customer
Expectations
Continual
Connectedness
Organizational
Velocity
Abundance of
Customer Data
Dynamics CRM Online
Office 365 Exchange Online
SharePoint Next Gen Portals
Yammer
Azure PaaS: Platform as a Service
Azure IaaS: Infrastructure as a Service
Sitecore Experience Platform
Commerce Solutions
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Aligning the Microsoft Platform with CX Trends
Rising Customer
Expectations
Continual
Connectedness
Organizational
Velocity
Abundance of
Customer Data
Dynamics CRM Online
Office 365 Exchange Online
SharePoint Next Gen Portals
Yammer
Azure PaaS: Platform as a Service
Azure IaaS: Infrastructure as a Service
Delve and Dynamic Search
Power BI
SharePoint Classic
Sitecore Experience Platform
Commerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data
Digital Marketing
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data
Digital Marketing
Digital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data Email in the Cloud
Digital Marketing
Digital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data Email in the Cloud
Digital Marketing Compelling Experiences
Digital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data Email in the Cloud
Digital Marketing Compelling Experiences
Social, Business InsightsDigital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data Email in the Cloud
Digital Marketing Compelling Experiences
Social, Business Insights
Development Platform: Custom Applications
Digital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Customer Data Email in the Cloud
Digital Marketing Compelling Experiences
Social, Business Insights
Development Platform: Custom Applications
Infrastructure and Datacenter Solutions
Digital Commerce
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Dynamics CRM Online
Where Microsoft fits: Platforms, Products and Building Blocks
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online
Sitecore Experience Platform
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online
Sitecore Experience Platform
Commerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online Office 365 Exchange Online
Sitecore Experience Platform
Commerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online Office 365 Exchange Online
Sitecore Experience Platform SharePoint, Delve, Portals
Commerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online Office 365 Exchange Online
Sitecore Experience Platform SharePoint, Delve, Portals
Yammer, Power BICommerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online Office 365 Exchange Online
Sitecore Experience Platform SharePoint, Delve, Portals
Yammer, Power BI
Azure PaaS: Platform as a Service
Commerce Solutions
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Customer
Experience
Business
Optimization
Dig
ital T
rans
form
atio
n
Where Microsoft fits: Platforms, Products and Building Blocks
Dynamics CRM Online Office 365 Exchange Online
Sitecore Experience Platform SharePoint, Delve, Portals
Yammer, Power BI
Azure PaaS: Platform as a Service
Azure IaaS: Infrastructure (even Datacenter!) as a Service
Commerce Solutions
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Where and When
Microsoft Partners add value
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The Microsoft Cloud Enables Digital Transformation via Business Optimization
MAKES BUSINESS MORE AGILE
LOWERS BARRIERS
SPEEDS TIME TO MARKET
OPERATIONALIZES PLATFORM COSTS
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A Partner Helps You Plan the Transformation
CX Maturity Level
Understand organizational capability,
competency and capacity for executing
CX initiatives
Customer Insight
Establish a thorough understanding of
the customer’s journey and identify
needs across digital touch points
Aligned Vision
Define a bold, business-building vision
to align the organization around new
directions and opportunities
Business Forecast
Determine investments required to
execute the strategy; estimate potential
business impact (ROI)
Road Map
Plan resource allocation and initiative
sequencing across a multi-year time
horizon
Differentiating Strategies
Define distinct strategies to position the
brand for success as measured by key
performance indicators
Illustrated Future State
Demonstrate the potential of strategic
ideas with compelling mock-ups and
prototypes
Technology Audit
Assess tech capabilities, platforms
and partnerships to help inform
decision-making and investments
INSIGHT VISION PLAN
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A Partner Helps You Execute the Plan
Customer Focused… …and Engaged Employees
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A Partner Helps You Execute the Plan
Customer Focused… …and Engaged Employees
Sol
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Dee
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Kno
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Str
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Bes
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A Partner Helps You Execute the Plan
UI Design
Digital Experience
Digital Commerce
CRM and Reporting
Mobile Apps & Responsive
Customer Focused… …and Engaged Employees
Sol
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Dee
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Kno
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A Partner Helps You Execute the Plan
UI Design
Digital Experience
Change Management (OCM)
OCM Leadership
OCM Design
OCM Training
OCM Communication
Digital Commerce
CRM and Reporting
Mobile Apps & Responsive
Customer Focused… …and Engaged Employees
Sol
utio
n A
rchi
tect
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Dee
p P
latfo
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Kno
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dgea
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Str
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Indu
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Bes
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Registration Coming Soon…
Optimize Business Performance
by Moving Apps to the Microsoft Cloud
Wednesday, July 29 | 1:00 PM CT
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Thank you!