Sources: [1] “Cloud for Business Managers: The Good, the Bad and the Ugly,” survey of 1,355 line-of-business managers around the world; conducted by Dynamic Markets Ltd. [2] “The Cloud Takes Shape,” survey by KPMG. http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/cloud-service-providers-survey/ Documents/the-cloud-takes-shape-v4.pdf

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. 249732 20140120.

Learn how to redesign and reimagine your business, processes, and customer experiences at Oracle CloudWorld.

REGISTER FOR #CLOUDWORLD TODAY. ORACLE.COM/CLOUDWORLD

ATTEND ORACLE CLOUDWORLD 2014.

Join the social conversation #cloudworld.

If social, mobile, and innovation were integrated into the fabric of your business, and not added on later.

IMAGINE WHERE IT COULD TAKE YOU

Imagine what your business would be like if these technologies were native to your operations—and not an afterthought.

Cloud, social, and mobile are changing the way business gets done.

Reimagine Your Business in the Cloud

FACT VERSUS FICTION

FACT VERSUS FICTION

FACT VERSUS FICTION

Can you separate cloud fiction from fact?

Fiction Cloud is just a cost-saving tool for IT.

Cloud can help drive business transformation and innovation throughout the organization.

For today’s modern businesses, cloud needs to be more than a cost-saving tool.

In a recent survey, cost reduction was cited as a key objective by almost half of all respondents.[1]

Fact

become leaders in the marketplace

access information

speed transformation

adapt quickly

48%

But cloud is so much more, and today’s companies need a cloud solution that can grow with them and help transform their business.

Cloud can help businesses to

FictionCloud applications don’t need to be mobile.

Today’s modern businesses need mobile technology to be native to their cloud strategy. Businesses need anytime, anywhere access to make better decisions on what’s happening now.

Fact

Surveys show that 89% of line-of-business managers think it is important to their overall strategy to provide employees with 24/7 access to core systems via mobile devices.[1] 89%

Surveys show that 76% of businesses are struggling to either better harness the huge volumes of data generated today in the context of the cloud, social media, and customer analytics, or simply get more useful, actionable data about their customers.[2]

FictionSocial is not an important feature of cloud applications.

Social should be built into your cloud applications from the start to enable new levels of interconnectivity and accessto what is happening to the business, its brand, and the pulse of its customers.

Fact

76%