reimagining the future ocad
TRANSCRIPT
Reimagining the FutureThe Biomimetic Economy
Ryan Church I Ksenia Benifand I Nihal Ahmed
OCAD UniversityMDes, Strategic Foresight & Innovation
What is Biomimicry?
A science that studies nature's models and then uses thesedesigns and processes to solve human problems.
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Why Biomimicry?
Nature has been dealing with dynamic change for more than3.8 billion years.
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Research Purpose
Explore how Biomimicry design principals can be applied toour economic system.
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The Challenge
Businesses today are poorly prepared to deal with unexpected adverse social, environmental, and economic impacts.
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Design Principles
Resilience
Optimizing
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Adaptive
Systems Based
Value Based
Life Supporting
Source: Biomimicry for Creative Innovation (BCI)
Three Horizons
Time
Prevalence
H3
H2
H1
Source: Anthony Hodgson
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Type I System
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H1
Type II System
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H2
Type III System
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H3
Kalundborg Ecopark
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First full realization of industrial symbiosis. Companies collaborate to virtually eliminate waste, and use the by-products and waste as net new input.
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Circular Economy
New way of thinking about material flows, productionand patterns of consumption.
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Underutilized Assets
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Diverse Economies
In nature, successful ecosystems expand through diversity.Diverse economies also expand in a rich environment,created by diverse use and reuse of goods and services.
18Adapted from Jacobs, J., 2000
Import Stretching
New value is added to an existing good or “import” and isturned into a new product for export.
19Adapted from Jacobs, J., 2000
Case Study
Rent your jeans for a year, after that you have 3 options: 1) keep it, 2) switch it, 3) send back.
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Import Replacement
Developing capacity to make things locally that used to beimported from afar.
21Adapted from Jacobs, J., 2000
Case Study
Icelandic company using fish scales for fashion forward shoes and clothing.
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Three Horizons
Time
Prevalence
H3
H2
H1
Source: Anthony Hodgson
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Circular Economy
Next Steps
• Rethinking product design and production• Fostering collaborative relationships across value chains • Socializing new modes of consumption
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"Look deep into nature, and then you will understand everything better.“
- Albert Einstein
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Thank You!
Ryan Church - [email protected] @BiomeDesign
Ksenia Benifand - [email protected] @KBenifand
Nihal Ahmed - [email protected] @iNihalAhmed
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