reimagining the media and communication industry for the ......reimagining the media and...
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Reimagining the Media and Communication Industry for
the Digital Age
Reimagining the Media and Communication Industry for the Digital Age
ServicesEnabling Next-Gen Media Distribution & Delivery
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SolutionsAccelerating Operational Transformation and Monetization
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Launch next-gen streaming platforms
Services - Enabling Next-Gen Media Distribution & Delivery
Deliver seamless, personalized & localized experiences
Manage CPE from actionable insights
Reimagining the Media and Communication Industry for the Digital Age
“Tata Elxsi brings in great technical expertise and domain knowledge,
and has been a key partner for us in enabling a great user experience
on ZEE5”,
Amit Goenka, CEO – ZEE International & ZEE5 Global
Transform Video Delivery
Improve video delivery for a wide array of devices and screen types
Better customer engagement through user-centric design and AI
Reduce time-to-market for OTT deployment
Services Enabling Next-Gen Media Distribution & Delivery
Metric-based Q0E/QoS monitoring
As engineering partner to OTT operator for launching Streaming App across 190 countries with superior user experience personalized real-time
QoE Partner to UK's leading satellite operator for pre and post deployment services
S U C C E S S S T O R I E S
OTT Service
OTT Service
400+ million
subscribers
85% test
cases automated
40% reduction
in app development time
Services Enabling Next-Gen Media Distribution & Delivery
Service Framework
C O N S U LT Digital Migration
Ad Delivery
Performance Optimization
B U I L D E2E OTT Platform
System Architecture and Integration
3rd Party Component Integration
Personalised & Seamless UI/UX Design
AI Based Personalization & Content Discovery
O P E R A T E Ad Operations
Cloud Infrastructure managed services
QC, Automation, lean NOC
Non-intrusive Predictive QoE Monitoring
OP
TIM
IZE
C O N S U L T
O P E R A T E
B U I L D
OTT Service
Launch next-gen streaming platforms
Dynamically Scalable with Micro service architecture
Multi tenancy and multi-lingual support
Cloud and virtual support
Centralized Data lake
Centralized Monitoring Services
“Tata Elxsi have been a valuable partner in our latest innovation -Internet TV. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product.”
Sunil Taldar CEO - Airtel Digital TV
Driving High User Engagement
Services Enabling Next-Gen Media Distribution & Delivery
Android TV Services
Maximize return on capital invested in the network
Delight customers with early feature releases
Go local with country-specific apps and multi-lingual voice
Airtel Internet TV developed in partnership with Tata Elxsi won theNEXA NDTV Gadget Guru’s ‘Tech Peripheral of the Year’ award
Platform engineering partner for a semiconductor company, enabling entry into Android market & porting Android O onto the chipset
S U C C E S S S T O R I E S
Android TV Services
190+ Countries
push-on-demand & interactive apps
50 Mil Subscribers
Unique
Partnerships
Services Enabling Next-Gen Media Distribution & Delivery
System Integration Ad Ops & Payment GW DVB middleware CAS & DRM 3rd party OTT back-end
services
Platform Customization & Testing UX Design Components Android porting to SoC CTS/GTS Certification
Service Framework
Customizable OTA solution
Multi-language voice assistants
Automate monitoring of payload
Culturally adept cognitive video AI engine
Operator Tier Launcher
Android TV Services
Seamless, personalized & localized experiences
Google GMS and WidevineCAS partnerships
“Together with Tata Elxsi we were able to successfully develop and launch our new Gigabit Router powered by the open-sourced RDK-based solution through a focused and collaborative approach.
Tata Elxsi’s expertise in RDK rollouts clearly played a role in accelerating the complete process and avoiding pitfalls.”
João FerreiraHead of Product Development, NOS Inovação
Services Enabling Next-Gen Media Distribution & Delivery
RDK Services
Maximize return on capital invested in the network
Delight customers with early feature releases
Increase Customers with Customized Operator managed Platform
7SoC/ OEM -Dev Partner
7 MSOs SI Partner
50 Mil CPEs Deployed
20+ Device Types
Creating Headway for Operators
Strategic partner to leading US cable operator for the RDK-V, RDK-B and RDK-C roll-out
RDK-B SI partner for a leading European MSO enabling faster roll-out of services
S U C C E S S S T O R I E S
RDK Services
Services Enabling Next-Gen Media Distribution & Delivery
RDK Services
Service Framework
Strategic partner for RDK-M
Upto 40% OpEx reduction
Experience in 90% of RDK commercial deployments
Manage CPE from actionable insights
Solutions AcceleratingOperational Transformation and Monetization
Reimagining the Media and Communication Industry for the Digital Age
Test Automation&Monitoring
Manage services at ease
Agentless test and automation
Intelligent firmware roll-outs
Transforming Video Delivery
Solutions AcceleratingOperational Transformation and Monetization
Fully integrated future proof OTT platform.
World class UI/UX design combined with pre-integrated backend components (CMS, SMS, OTT Middleware, Engagement & Usage Analytics, Content Discovery, Ad Tech Solutions )
Dynamic ScalingModular Architecture
Personalized Recommendations
Faster Content DiscoveryEngagement Analytics
Centralized Data LakeMulti Tenancy &
LanguageSingle Vendor
Dynamic UI Composer
Solutions AcceleratingOperational Transformation and Monetization
Applications
VOD
CMS
SMS & Billing
Content Discovery
Engagement Platform
Usage Analytics
CDN for API cache
Transcoding& Packaging
Multi CDNTranscoding& Packaging
LIVE/Linear streams
Origin
Multi-DRMVideo
AnalyticsAd Tech
Metadata / EPG
Payment G/W
Operator OSS/BSS
Tata Elxsi 3rd Party
Marketing Management
Infrastructure Management
Post Launch App Development
L1 Monitoring & L2 Support
Content Operations
Portal Management
Video Quality DevOps, Test & Automation Platform
Solutions AcceleratingOperational Transformation and Monetization
Agentless test and automation platform for any device, any app & at any scale.
6+ Operator Licensees
Executing 200,000+ test cases annually
25,000 test cases automated
Automate 85% of stability test workflow
Work-from-home enabled remote
testing
80%+ automation of functional test
coverage
90% boost in software/device
acceptance
Reproduce 90% end-user
scenarios in Lab
Solutions AcceleratingOperational Transformation and Monetization
Enables optimal QoE delivery to the
end-users on all connected devices.
Designed for proactively improving the
QoE across the device spectrum
Built by automation engineers
for automation engineers
Video quality DevOps automation platform
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Framework led Test Automation
Remote manual testing
Reactive video QoE Monitoring
Proactive video QoE Improvement
Whatever the device be!
Solutions AcceleratingOperational Transformation and Monetization
Innovation focused
Accuracy
Default 4K – Cost optimal & Future proof
Artificial Intelligence
Remote testing Single framework across devices
Bandwidth Control Http/Https Traffic Analysis
Algorithms for video frame analysis
Solutions AcceleratingOperational Transformation and Monetization
Improve Customer Experience and enhance Operational Efficiency for Video and Broadband services
AI, Data analytics, and device management standards for automation, remote monitoring and management of devices
Intelligent CPE Management Platform
Zero-touch provisioning for workflows Automation
Intuitive self-care apps for Hyper
personalization
Advanced data analytics for field issue management
Solutions AcceleratingOperational Transformation and Monetization
Remote CPE Monitoring & Management
Dashboards for monitoring deployed CPEs
Watchlist – Monitor raw data collected from a CPE
Business Intelligence Reports catering to various stakeholders
Device Management portal for managing devices remotely
Intelligent CPE Management Platform
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Solutions AcceleratingOperational Transformation and Monetization
Test Automation&Monitoring
Email us For Demonstration of Accelerator Solutions
Reimagining the Media and Communication Industry for the Digital Age
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This document shall not be reproduced or disclosed to a third party without the express written consent of Tata Elxsi Ltd. This document and its content shall not be used for any purpose other than that for which it is supplied.
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Tata Elxsi is a global design and
technology services Company. Tata
Elxsi works with leading MSOs, content
providers and studios to develop
innovative services and applications
that create subscriber stickiness and
drive revenue growth.
This is backed by over 25 years of
design and engineering experience and
deep specialization in video and OTT
engineering and service delivery, a
global delivery presence, and offshore
development centers in India.
TEPlay is an all-in-one platform that relies on fully integrated technological building blocks, thus
accelerating the launch of a next-generation OTT platform for Content Owners. It offers SaaS-based pre-
integrated OTT Backend components for faster deployment of OTT Services. TEPlay is backed with
powerful analytics to improve engagement and make content more discoverable.
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