DISRUPTION WITH PURPOSE

THIS DOCUMENT AIMS TO PROVIDE A FEW BASIC CONCEPTS THAT WILL AIM TO PLACE THE CAPCO BRAND AT THE FOREFRONT OF DISCUSSIONS AROUND FINANCIAL SERVICES DISRUPTION AND INNOVATION, POSITION THE BRAND AS THE LEADER IN FINANCIAL SERVICES TECHNOLOGY CREATION AND THOUGHT LEADERSHIP AND LASTLY TO ENGAGE WITH FUTURE TALENT THAT CAN HELP CAPCO DELIVER ON ITS STRATEGY AND HELP SHAPE ITS VISION.

AIMS TO

LEAD DISRUPTION IN THE FS INDUSTRY PROVIDE GUIDANCE THROUGH THIS DISRUPTION INNOVATE IN A CHANGING REGULATORY

ENVIRONMENT HELP OUR CLIENTS ADOPT IDEAS AND PRODUCTS

THAT DRIVE CHANGE ACHIEVE THIS AS FIRST-CHOICE EMPLOYER FOR

THOSE WHO SHARE OUR PASSIONS

I HUMBLY TRIED TO TIE IN, WHAT I THOUGHT, THE CORE TENETS WERE FOR CAPCO. THE SLIDE THEN READS: CAPCO WANTS TO BE SEEN AS A LEADING FACILITATOR OF DISRUPTIVE TECHNOLOGIES AND IDEAS FOR OUR CLIENTS, GUIDE THEM THROUGH THE IMPLEMENTATION OF THESE TOOLS AND CONCEPTS INTO THEIR BUSINESS THAT POSITIVELY CHANGES THEIR BUSINESS TO THE BENEFIT OF THEIR CUSTOMERS. WE DO THIS THROUGH EMPLOYING PASSIONATE PEOPLE WHO CAN DELIVER ON THE VISION IN A RIPE-FOR-CHANGE INDUSTRY.

LEAD DISRUPTION THROUGH INNOVATION CONTENT MARKETING FACILITATE DECISION MAKING SHOW THEM THE FUTURE

AS A BROAD CONCEPT, I DEFINED THREE STRATEGIES THAT COULD HAVE BOTH AN IMMEDIATE AND MEDIUM TERM IMPACT ON THE VISIBILITY OF THE CAPCO BRAND, OUR POSITIONING AND PRODUCTS AND SERVICES. THESE STRATEGIES WILL ASSIST WITH REVENUE GENERATION IN THE SHORT TERM, BRAND ASSOCIATION IN THE NEAR TERM AND BRAND AFFINITY AND ASPIRATION IN THE LONG TERM.

PROMOTE CAPCO’S THOUGHT LEADING CONTENT THROUGH NATIVE ADVERTISING ON RELEVANT PLATFORMS THAT DRIVES RELEVANT TRAFFIC

TO THE CAPCO WEBSITE

DEVELOP TOOLS [WEB AND MOBILE] THAT ACT AS TEST BEDS AND SHOWCASES FOR CAPCO’S

PRODUCT OFFERING AND ENCOURAGES CLIENTS TO ENGAGE WITH THEM

BUILD A VISION OF THE FUTURE CONCEPT WHERE WE EMPLOY FUTURE TECHNOLOGIES AS A DEMONSTRATION OF THE FUTURE OF FS

THESE ARE THREE BROAD CONCEPTS, IGNORING COST, COMPLEXITY AND IMMEDIATE NEED, WITH THE GOAL OF SHOWCASING CAPCO AS THE FS BRAND OF THE FUTURE:

CAPCO ALREADY CREATES VERY ENGAGING CONTENT, THIS CONTENT NEEDS TO BE ACTIVELY PROMOTED ON RELEVANT PLATFORMS WHERE IT CAN GARNER MORE ATTENTION, STAND NEXT TO OUR PEERS’ EFFORTS AND SHOW OUR STRENGTHS. EXISTING SOCIAL PLATFORMS SUCH AS LINKEDIN AND QUORA CAN BE USED ALONGSIDE TRADITIONAL PUBLISHING SITES SUCH AS INC.COM, ENTREPRENEUR, VENTUREBEAT AND OTHERS. TYING CONTENT INTO TARGETED ADVERTISING EFFORTS THAT REFERS SEARCHES TO THAT CONTENT WILL FURTHER ENHANCE VISIBILITY AND GENERATE LEADS. FINALLY, WITH GREATER RISK BUT STRONGER COMMUNITY INVOLVEMENT, WE COULD LOOK AT INGRATIATING OUR BRAND ON PLATFORMS SUCH AS REDDIT AND OTHER EMERGENT AND DISRUPTIVE TECHNOLOGY FORUMS, OR CREATE SUCH A PLATFORM FROM SCRATCH AND APPROACH INFLUENCERS TO ENGAGE MEANINGFULLY WITH COMMUNITIES THAT ARE PASSIONATE ABOUT OUR INDUSTRY AND HAVE IDEAS AND SKILLS THAT CAN DRIVE CHANGE. ONCE WE HAVE THE ATTENTION OF A PROSPECTIVE CLIENT, LET’S SHOW THEM WHAT WE CAN DO. A LIMITED, MODULAR BUT DESCRIPTIVE SHOWCASING PLATFORM COULD ALLOW US TO EMPOWER OUR PROSPECTS TO ENGAGE CERTAIN TECHNOLOGIES WITH AN EMPHASIS ON WHAT OUR TECHNOLOGIES ENABLE, HOW THEY CREATE VALUE AND WHY IT WILL FACILITATE POSITIVE CHANGE. AN INTERACTIVE DEMO OF A MOBILE WALLET OR A MACHINE LEARNING DEMONSTRATION OR BASIC ANALYTICAL INSIGHTS ON THEIR EXISTING PLATFORMS [UX AND UI) CONNECTED TO A ROBUST FEEDBACK SYSTEM WHICH NOTIFIES A CAPCO PARTNER OF INTEREST COULD PROVE A DIFFERENTIATING FACTOR. ALTERNATIVELY, OR IN CONJUNCTION WITH THE PREVIOUS SUGGESTION, WE CAN LOOK AT DEVELOPING WELL CRAFTED, HIGH QUALITY APPS, BRANDED AS CACPO SOFTWARE WHICH PROVIDE CURRENT, PROSPECTIVE OR UNENGAGED CLIENTS WITH USEFUL TOOLS THAT OFFER FUNCTIONALITY THEY USE ON A DAILY BASIS PERSONALLY AND PROFESSIONALLY. WHAT WILL THE CONSUMER OF THE FUTURE EXPECT FROM THEIR BANK? HOW WILL THEY INTERACT WITH THEIR FINANCIAL DATA? WHAT INSIGHTS WOULD THEY WANT? DEVELOP A INTERACTIVE VR DEMO OF A CONSUMER FACING BANKING APPLICATION THAT SHOWS WHAT CAPCO, AND BOLDROCKET, SEE THE FUTURE AS. USE TECHNOLOGIES SUCH AS OCCULUS RIFT AND LEAPMOTION TO IMMERSE OUR CLIENTS IN OUR VISION, OR, MORE NEAR TERM PRACTICAL APPLICATION OF PRODUCTS AND SERVICES THROUGH MICROSOFT’S HOLOLENSE WHERE APPLICATIONS CAN BE BUILT TO VISUALISE STATISTICS, MARKET MOVEMENTS, EXCHANGES AND COMMODITIES AND SO FORTH.

PASSIONATE PEOPLE LIVE THE VISION

AS A SINGLE CONCEPT TO ATTRACT THE BEST TALENT, CAPCO COULD LAUNCH AN ANNUAL SOFTWARE DEVELOPMENT COMPETITION WHERE THE DEVELOPMENT COMMUNITY [STUDENTS AND PROFESSIONALS] ARE INVITED TO TACKLE A VARIETY OF BUSINESS PROBLEMS [DEFINED BY CAPCO] BY CREATING SOFTWARE ON WHATEVER PLATFORM THEY THINK SOLVES THE PROBLEM BEST. THE WINNING DEVELOPER/S RECEIVE FUNDING TO FURTHER BUILD OUT THEIR CONCEPT AND CAPCO THEN HAS ACCESS TO AND RETAINS NEW TECHNOLOGIES AND TALENT.

A SECOND CONCEPT COULD BE THE DEVELOPMENT OF A CAPCO RECRUITING APP THAT IS SUPPORTED BY TARGETED ONLINE ADVERTISING AND DIRECT UNIVERSITY RECRUITMENT ACTIVITIES. THE APP CONTAINS CAPCO’S PHILOSOPHY ON TALENT AS SHOWN ON THE WEBSITE BUT THIS CONTENT IS SUPPORTED BY LIVE AMA’S WITH CAPCO PARTNERS, CASE STUDY VIDEOS, WEEKLY PODCASTS WITH A CAPCO EMPLOYEE EXPLAINING A PROJECT THEY ARE WORKING ON AND REQUESTS FOR SPEAKING OPPORTUNITIES TO INVITE CAPCO PARTNERS TO SPEAK AT FACULTIES. A DRAWCARD WILL BE REQUIRED SUCH AS INTERNSHIPS, TRAVEL OPPORTUNITIES TO CAPCO OFFICES IN DIFFERENT COUNTRIES [WON THROUGH A SKILL BASED COMPETITION] AND MENTORSHIP PROGRAMS.

TO BE ON A MILLENIAL STUDENTS’ RADAR, CAPCO MIGHT HAVE TO DO MORE TO PROMOTE THE BRAND AND WHAT WE DO, TO PROSPECTIVE TALENT. THIS MIGHT MEAN LEARNING FROM OUR CLIENTS, USING OUR TECHNOLOGIES IN DIFFERENT WAYS AND THUS CREATING PRODUCTS AND SERVICES TAILORED TO THIS NEW GENERATION’S FINANCIAL NEEDS. DISRUPTION STARTS FROM WITHIN!