reintroducing saudi social media behavior by top - arabnet riyadh 2015
TRANSCRIPT
[Month] [Year]The Online Project
[Title]
[Month] [Year]The Online Project
[Title]
It’s not about getting to know any more, it’s about reintroducing
In-house Tools
Advertising Dashboards
Industry Leaders
87% of what is posted on twitter is re-tweets
On Facebook 47% of the questions asked are get answered within an average response time of 3:47
minutes.
8.8 million active users by mid 2015.
Instagram shared posts are divided equally between photo and video posts.
However, 73% of the engagement goes to video posts.
Comparing between videos posted on Facebook and videos that are posted on the main video platform YouTube
Truth be Told – الحق ينقال
Given the data collected, Facebook videos has grown and is still growing
at a quick pace allowing the platform’s performance of shared videos to reach the same level as
YouTube, however when it comes to searched videos YouTube is still way
ahead of Facebook.
• Facebook remained the largest social platform in terms of number of users. However, Twitter growth surpassed Facebook by 25% in the past two years
• Saudis preference towards social entertainment has been changed through emerging platforms like Instagram and Snapchat
• Online video has become a key channel for consuming content on all platforms, especially Facebook and Instagram
• Comedy TV shows and sports are the most popular categories of online watched videos, While YouTube remained the main video sharing website
• Facebook and Instagram’s video growth has shifted the online video scene towards more exposure. Video content is no longer a YouTube exclusive
Frequently study the change in social media and your target audience and
adapt accordingly
Invest in video shooting equipment and editing tools
Thank You
The Online Project+966 11 233 93238200 Salah Din StreetUnit No. 34Riyadh 12233 – 4313Saudi Arabia