reintroducing saudi social media behavior by top - arabnet riyadh 2015

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Page 1: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015

[Month] [Year]The Online Project

[Title]

Page 2: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015

[Month] [Year]The Online Project

[Title]

Page 3: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Page 4: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Page 5: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015

It’s not about getting to know any more, it’s about reintroducing

Page 6: Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015

In-house Tools

Advertising Dashboards

Industry Leaders

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87% of what is posted on twitter is re-tweets

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On Facebook 47% of the questions asked are get answered within an average response time of 3:47

minutes.

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8.8 million active users by mid 2015.

Instagram shared posts are divided equally between photo and video posts.

However, 73% of the engagement goes to video posts.

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Comparing between videos posted on Facebook and videos that are posted on the main video platform YouTube

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Truth be Told – الحق ينقال

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Given the data collected, Facebook videos has grown and is still growing

at a quick pace allowing the platform’s performance of shared videos to reach the same level as

YouTube, however when it comes to searched videos YouTube is still way

ahead of Facebook.

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• Facebook remained the largest social platform in terms of number of users. However, Twitter growth surpassed Facebook by 25% in the past two years

• Saudis preference towards social entertainment has been changed through emerging platforms like Instagram and Snapchat

• Online video has become a key channel for consuming content on all platforms, especially Facebook and Instagram

• Comedy TV shows and sports are the most popular categories of online watched videos, While YouTube remained the main video sharing website

• Facebook and Instagram’s video growth has shifted the online video scene towards more exposure. Video content is no longer a YouTube exclusive

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Frequently study the change in social media and your target audience and

adapt accordingly

Invest in video shooting equipment and editing tools

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Thank You

The Online Project+966 11 233 93238200 Salah Din StreetUnit No. 34Riyadh 12233 – 4313Saudi Arabia