reinvent e commerce with cloud
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© 2012 IBM Corporation
Reinvent E-Commerce with Cloud
Tran Viet Huan, PhDCTO, Cloud Labs, IBM ASEANCTO, IBM Vietnam
© 2012 IBM Corporation
Leaders looking to the cloud to respond to powerful new forces
© 2012 IBM Corporation
IBM provides the power of cloud to rethink IT and reinvent business so organizations can…
Enabling new IT and business processes that break down traditional silos, connect and empower people across the ecosystem, and simplify information access—to increase productivity and speed time to revenue and results
Deliver IT without boundaries
Speed the delivery of newofferings and services bycreating new models of self-service and deployment.
Transform the economics of innovation
Interacting with customers, partners and citizens in valuable new ways, while ensuring security and privacy, to improve their experience and perception of the brand and build trust—driving loyalty that lasts.
Build enduring partner and citizen relationships
© 2012 IBM Corporation
Cloud Value FrameworkVa
lue
Chai
n
Improve
Tranform
Create
Enhance Extend Invent
Customer Value Proposition
Source: IBM Institute for Business Value analysis, 2012.
The Cloud Value Framework helps organizations classify the extent to which their use of cloud impacts value propositions and value chains.
Optimizers
Innovators
Disruptors
Smarter Data Center
Smarter IT-Business Center (SIB)
Market Focus for the last few years
Market Focus for the last few years
© 2012 IBM Corporation
Smarter Commerce on Cloud Smarter Commerce on CloudBUY
Marketing on Cloud Marketing on CloudMARKET
SELL Analytics on Cloud Big Data on Cloud Mobility Devices on Cloud
Analytics on Cloud Big Data on Cloud Mobility Devices on Cloud
SERVICES Collaboration on Cloud Collaboration on Cloud
OPERATIONS Asset Management on Cloud Asset Management on Cloud
Women & Infant
Hospital
Women & Infant
Hospital
INNOVATORS
Thoughts:
Can you provide these as a services to your Ecosystem partners, your divisions or customers?
Self Service, Division charge back, New Business Model
Thoughts:
Can you provide these as a services to your Ecosystem partners, your divisions or customers?
Self Service, Division charge back, New Business Model
© 2012 IBM Corporation
Cloud adoption patterns are emerging backed by proven best practices
Cloud Enabled Data Center (IaaS)
Cloud Enabled Data Center (IaaS)
Cloud Platform Services (PaaS)Cloud Platform Services (PaaS)
Cloud Service Provider
Cloud Service Provider
Business Solutions on Cloud (SaaS)
Business Solutions on Cloud (SaaS)
Accelerate time-to-market with new workloads
Deliver innovative business services
Cut IT expense, risk & complexity
Gain immediate access to applications
Transition IT from a cost center”to a strategic center of business value
Enable dynamic cloud based service delivery “On Demand” and at lower cost
Implement new business models for internal and/or external service providing,
Software-as-a-Service delivering IT and process orchestration within and across organizations
© 2012 IBM Corporation
Cloud Enabled Datacenter
Cloud Platform Services
Cloud Service Provider
Business Solutions on Cloud
IBM is working with clients in each of these areas to helpthem achieve real business value
© 2012 IBM Corporation
Cloud capabilities built upon a common platform, with a commitment to open standards
Common open standards technology and a broad industry ecosystem
Private & Hybrid CloudsPrivate & Hybrid CloudsCloud Enablement TechnologiesCloud Enablement Technologies
Managed Cloud Services Managed Cloud ServicesInfrastructure and Platform as a ServiceInfrastructure and Platform as a Service
Cloud Business SolutionsCloud Business SolutionsSoftware and Business Process as a ServiceSoftware and Business Process as a Service
Business Process as a ServiceSoftware as a Service
Business Process as a ServiceSoftware as a Service
Platform as a ServicePlatform as a Service
Infrastructure as a ServiceInfrastructure as a Service
DesignDesign DeployDeploy ConsumeConsume
Enables private/hybrid cloud service delivery and
management
Secure and scalable cloud managed services platform
Pre-built Cloud SaaS business applications and solutions
© 2012 IBM Corporation
Smarter Commerce
Social Business
Business Analytics & Optimization
IBM is defining new segments and driving new value for our clientsCloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets
Smarter Cities
© 2012 IBM Corporation
Accelerate Transformation with Smarter Commerce on Cloud
IBM Smarter Commerce on Cloud offers the advantages of cloud economics and immediate access to Smarter Commerce solutions in order to accelerate your company’s ability to transform the entire customer experience
Accelerate your response to changing market dynamics by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior
Accelerate your response to changing market dynamics by using the cloud to analyze data from multiple sources in real-time to provide deeper insights into customer behavior
Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster
Accelerate customer value by using the cloud to reduce your time to market and deliver innovation faster
Accelerate customer, supplier and partner engagement by collaborating in the cloud, making it easier for everyone to access and share information
© 2012 IBM Corporation
Analyzeat the point of impact
Accelerate business
process innovation
Accelerate business
process innovation
Connect people with collaborative business networksMarketBuy
Service Sell
Smarter Commerce on Cloud creates new opportunities to redefine value chains and accelerate time to value.
© 2012 IBM Corporation
Enables companies of all sizes to quickly and affordably upgrade their commerce processes and deliver a seamless, end-to-end customer experience, by providing enterprise-class e-commerce capabilities in the cloud
Integrated e-commerce platform delivering marketing, selling & fulfilment:
•Maximize on-line revenues by accelerating online store implementations
•Deliver a customer-centric shopping experience
•Use insights into customer behavior to enable personalized offers and promotions
•Optimize inventory with available to promise and flexible fulfillment options
•Empower business user to build and personalize relationships with customers
IBM Commerce on Cloud
IBM Smarter Commerce on Cloud
Market
SellService
Buy
© 2012 IBM Corporation
Complete eCommerce Solution With Flexible Deployment Models
Flexible Cloud Deployment Models
IBM Commerce Platform
Reporting &
Analytics
Sales Tax
Email Services
Complementary functionality
IBM Commerce on Cloud*
IBM Cloud Infrastructure and Services
Catalog & Merchandising
Checkout Fulfill Reporting
*Conceptual diagram only. Does not reflect pricing / packaging
Order Mgmt.
Payment Systems
..and others as needed
Web App Caching
Ratings &Reviews
© 2012 IBM Corporation
IBM Cloud Infrastructure and ServicesSupport Dynamic Business Needs
App Management & Hosting
Data Retention & Migration
Disaster Recovery
Network & Infrastructure Management
Software Support
Security & Compliance Certification
Support Helpdesk
© 2012 IBM Corporation
Cloud Solutions reduce risk and accelerates time to benefit
© 2012 IBM Corporation
AttributeCapital Investment
CustomizationTime to Implement
ScalabilityFlexibility
On Premise on CloudHigh
HighLong
LimitedLow
Low
LowShort
UnlimitedHigh
Smarter Commerce on Cloud Delivers Many Benefits
The choice of deployment method will depend upon your unique business situation and fit.
Operational Expense Low HighDependency on IT High Low
© 2012 IBM Corporation
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