REINVENTING the WHEEL

Cesare BottiniSr. Experience Designer

“...you don’t need to reinventthe wheel...”

Experience Economy

INTO THE EXPERIENCE

ECONOMY, REINVENTION IS

THE KEY

eBike is Mainstream

√ Crisis

√ Gas Price

√ Healthier Habits

√ Lifestyle

√ Traffic

Why the eBike is so Mainstream?

Electric Mobility is in Early Stage

COMMUTING

+100commuters

9countries

+10months

RESEARCH

√ Common Patterns

√ Active Community

√ eBike Ready

√ Hype Free

√ Digital Savvy

What we discovered

Great bike, vanilla flavor

RIDING EXPERIENCE

WTF?!

OWNING EXPERIENCE

Beauty is part of the UXD

Protectthe

Bike

CONTEXT EXPERIENCE

“...what is an eBike riding in a Smart City?”

Bikeas

Interface

Is this a bike anymore?

Like Magnetic

Fields

Context & Products

Fridge

Smart Products

CarDashboard

Smart Products

Headphones

Smart Products

Reinventing you reach your main goal as a

designer:

MAKE THIS WORLD A BETTER

PLACE

THANK U!

Cesare BottiniSr. Experience Designer

Tippy.itExperience Designers

@Cecce67