#RelateLive

Christine Todorovichfrog

@frogdesign

Principal Design Director

Alice: How long is forever? White Rabbit: Sometimes, just one second.

ALICE IN WONDERLAND

2007 2015 2008 2009 2010 2011 2012 2013 2014 2016 2017

5,000 years 5,000 years

=

The more change we experience, the slower we experience time.

=

5,000 years (almost no change)

10 years (constant change)

I think we’ve been here before… kind of.

Now, today.

When we shifted to mobile, we shifted to movement.

The Illusion of Life: 12 Principles of Animation Adapted by Vincenzo Lodigiani From early Disney animators Ollie Johnston and Frank Thomas

Nimbus Berndnaut Smilde

#latergram

new image, hate this image

Hyperrealtime

5,000 years (almost no change)

10 years (constant change)

=

“Lately I’ve been experiencing a new temporal sensation… It’s this: until recently,

the future was always something out there up ahead of us, something to anticipate or dread,

but it was always away from the present.” DOUGLAS COUPLAND

Interactive experiences always play out over time.

The rate of innovation is impacting our

experience of time.

Time has become a key part of how we innovate

and communicate.

What is real time?

Hyperreality

Hyperrealtime

line shape form

texture color space

line shape form

texture color space time

“Form follows emotion.” HARTMUT ESSLINGER

line shape form

texture color space time

sound data

7 Provocations

Design for flow (instead of screens).

1/7

then now

Create a language of time for your product/service/experience.

2/7

Give people perspective by orienting them in time.

3/7

Transform the waiting experience by showing the future.

4/7

Make time a core part of your value proposition.

5/7

Use immediacy to form connections with customers.

6/7

Meet your customers not just where they are, but when they are.

7/7

“It’s not a thing that lends significance to a moment, it’s a moment that lends

significance to things.” ABRAHAM JOSHUA HESCHEL

presented by

#RelateLive