relationship infrastructure @ ltr by appboy
TRANSCRIPT
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RELATIONSHIP INFRASTRUCTURE
TAMARA MCCLEARY CREATOR, RELATIONSHIFT
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RELATIONSHIPINFRASTRUCTURE
by Tamara McCleary
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MOBILE IS PERSONALHow important is our mobile device in today’s society? Almost 65% of us sleep next to it at night, more often than we do with our significant other.
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TODAY’S RELATIONSHIFT
As mobile usage becomes more ingrained in our customers identity and daily life, we must begin to shift our behaviors and the way we deliver our products and services.
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WHY DO CLIENTS SWITCH?* Source U.S. Small Business Administration
& U.S. Chamber of Commerce
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CUSTOMERS WANT A BETTER EXPERIENCE. ARE WE DELIVERING?
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LOOK BEYOND THE DATA
"Don't ever forget that there's another human behind every data point." ~ Marsha Collier
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TODAY’S RELATIONSHIFT
* Source: Catalyst, Inc.
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REWARDING RELATIONSHIPS ARE CRITICAL
* Source: Survey of Executives Published in Harvard Business Review, March 2014
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SEXY VS CREEPY
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BE HUMAN“There is no more
B2B or B2C.
It’s H2H:Human to Human”
~ Bryan Kramer
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RELATIONSHIFT YOUR CULTURE
How do we influence anyone, anywhere,
anytime?
Stories
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WHAT IS YOUR STORY?
“Marketing is no longer about the stuff you make, but about the stories you tell.” ~ Seth Godin
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RELATIONSHIFT YOUR CULTURE• Understand Your Story!
• Your story is the collection of everything which makes you unique:
• Your Vision & Mission
• Your Purpose & History
• Your Culture
• Your Products & Services
• How does your story intersect with your customers story?
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KEEP IT SIMPLE
"In a noisy, complex world, simple brand experiences create clarity and delight for consumers." ~ Margaret Malloy
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BEGIN WITH THE END IN MIND
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