relationship marketing with emails

8/13/2019 Relationship Marketing With Emails

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Relationship Marketing with E-mails

Relationship Marketing with Emails 1

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Relationship Marketing With E-Mails

“How To Build tronger Bonds! "nstill tronger

#redibilit$ %nd "ncrease &our 'pt-"n (ist Response

With Relati)e Ease*+

(E,%( 'T"#E

The Publisher has strived to be as accurate and complete as possible in the creation o

this report! notwithstanding the act that he does not warrant or represent at any time

that the contents within are accurate due to the rapidly changing nature o the "nternet#

$hile all attempts have been made to veriy inormation provided in this publication! the

Publisher assumes no responsibility or errors! omissions! or contrary interpretation o

the sub%ect matter herein# &ny perceived slights o speciic persons! peoples! or

organi'ations are unintentional#

"n practical advice books! like anything else in lie! there are no guarantees o income

made# Readers are cautioned to reply on their own %udgment about their individual

circumstances to act accordingly#

This book is not intended or use as a source o legal! business! accounting or inancial

advice# &ll readers are advised to seek services o competent proessionals in legal!

business! accounting! and inance ield#

(ou are encouraged to print this book or easy reading#

Relationship Marketing with Emails )




Relationship Marketing with Emails @





Relationship Marketing

with E-mails

“How to build stronger bonds! instill stronger credibilit$and increase $our opt-in list response with relati)e

ease*+




#hapter 12 "ntroduction

&ou:)e ,ot Mail*

Welcome to “Relationship Marketing With E-mails+*

"n this book you learn all about one o the best ways to build your "nternetmarketing business which is through E-mail marketing#

But beore we dive in! let4s take a look why E-mail marketing is so eective in the

"nternet marketing industry#

E-mail marketing is one of the fastest wa$s to le)erage on the

"nternet. Because all you do is compose an E-mail! customi'e it to suit the

reader Ctheir irst name or last nameD! and click the broadcast button to

reach thousands o people instantly

E-mail marketing is highl$ scalable. nlike an oline4 business where

the more customers you have! the busier you are! in E-mail marketing! it is





much easier because regardless o the si'e o your mailing list! whether it

is 1FF or 1F!FFF! all you need to do is click broadcast and everyone on the

list gets notiied all or the same eort

E-mail marketing is highl$ targeted# ne o the reasons why E-mail

marketing is highly eective at getting sales is because the recipient o the

E-mail gets a kind o ‘in your face’ promotion# (ou are marketing directly to

the customer through their PER8,&* mailbo;# ,ot only will you grab

their attention irmly! they will tend to respond with the right buyers

mindset because they are marketed to directly Cunlike other advertising

where the buyer might not be in the rame o mind to buy thingsD#

E-mail marketing is personal. &utoresponders allow you to customi'e

the E-mail in such a way that it allows you to connect with the subscriber

individually# The more personali'ed your E-mail! the better the result Ctreat

it as though you are writing to your best riendD#

&ou can automate man$ tasks with $our autoresponder. ?or every

new opt-in subscriber! you can time your E-mails or you build a

relationship with every new opt-in subscriber what to send to them!

when to send it to them and the re<uency between each E-mail#

E-mail marketing acts as a good pre-sell# (ou might not be able to

cram a sales letter into your E-mail! but at least you can pre-sell your

subscriber and lead them to your blog! sales letter or website to check out

what you have to oer and set them in the right rame o mind beore they

evaluate what you have to oer#

"n the ne;t few chapters! $ou will learn the techni<ues on how to build

stronger bonds! instill stronger credibilit$ and increase $our opt-in list

response with relati)e ease= all with E-mail marketing*

Relationship Marketing with Emails A




#hapter /2 Building Relationships

>e)eloping The #ompetiti)e Edge

ne o the most important things you must do to achieve success online is to

build a solid relationship with your subscriber#

Building a relationship is important because it can make the dierence between

making a sale and losing it to your competitor#





(ou see! %ust like in real lie! i " had to choose between a riend who provides a

service like car repair and a stranger who oered the same price! " choose my

riend in less than a heartbeat#

$hyG Because "4d rather give 0"M my business compared to another stranger#

E-mail marketing can be <uite competitive at times# Thereore when two

marketers are promoting the same product! having a strong rapport with your

subscribers will give you a competitive edge#

Take for e;ample2

6uring a massive launch online where high ticket items are being sold and tons

o marketers everywhere are sending E-mails to their subscribers! most

marketers would be oering bonuses to bribe4 their customers to buy through

their ailiate link#

8ometimes! = or more would be pitching the same oer with similar value# 8o the

<uestion you should be asking yoursel is i you were in the shoes o your

subscriber! why should your subscriber buy rom ( instead o other

marketersG

nce again! i you have built a strong relationship with your subscriber! they will

be on your side especially i you are trying to win an ailiate contest#

Tips 'n Building Rapport With &our ubscriber

ne o the best ways to build relationships with your subscriber is to strengthen

the rapport between you and your customer#





Here are a few wa$s to achie)e that2

?eep in touch with $our mailing list often. 6on4t mail them only when

you need to promote a product#

%sk about their needs and concerns. se <uestionnaires and get them

involved# &sk them what they want you to provide or them to help them

with their "nternet marketing business#

end them gifts sometimes. "t could be in the orm o ree reports! blog

templates! graphics or even ree membership access

Be personal. *et them see your human side or your personal lie# "t sure

beats dry! stale E-mails that talk about product launches all day#

Be educational. $hen you impart something o value to your subscribers!

they will see you as a teacher and listen to what you say# This will come in

handy when you want them to listen4 to you and buy whatever you are

selling#

Relationship Marketing with Emails 1F




#hapter 02 "nstill tronger #redibilit$

Establish &ourself %s %n %uthorit$

$hen you take a look at the average Hoe on the street! you may think that there

is nothing special about them until they step up on a podium and start talkingabout a sub%ect with an air o authority surrounding them#

" you want to succeed at "nternet marketing! you must be able to instill stronger

credibility to your subscribers by establishing yoursel as an authority on your

niche market#

?or e;ample: when you are talking about making money through product

launches! you must let your subscribers know about your credibility either beore

or ater they opt-in to your mailing list#

Here are a few tips on establishing $our credibilit$2





Talk about $our e;periences online and offline. " you4ve run an oline

business beore! use it to establish your credibility as a business builder# "

you4ve been in sales and marketing beore! use it to establish your

credibility as a copywriter#

how them screen shots of how much mone$ $ou:)e made online @or

checks $ou:)e earnedA. " you don4t have any o these! use photos o

well-known marketers you4ve taken pictures with Ce#g# look! here is my

picture taken with Mike ?ilsaimeD

(et others tell the stor$. "t would be better to let others sing your praises

especially in the orm o testimonials#

se E-courses To Build #redibilit$ ')er Time

People may not be impressed at the irst glance# 8ometimes! it takes a ew E-

mails or people to recogni'e your capabilities#

ne o the ways you can build your credibility over time is to write an E-course or

a newsletter that will be sent to your subscriber4s E-mail over a period o days or

weeks# "t must be something educational something that will establish you as

an e;pert on the sub%ect#

(ou can conigure your autoresponder to send an E-course once everyday!

every two days or a weekly newsletter# 8o long as the subscriber reads your

educational material over a period o time! you can slowly work your way into the

heart o your subscriber and stamp a irm impression in their minds#

Relationship Marketing with Emails 1)




#hapter 52 "ncrease &our 'pt-in rates

#rafting %n E;cellent <ueeCe 7age

This is an e;ample of a s<ueeCe page that will get opt-in subscribers to Doin

$our mailing list.

Relationship Marketing with Emails 1=




" you want to increase your opt-in rates! here are a ew principles you must apply

to your s<uee'e page:

se compelling arrows to inspire visitors to take action# Believe me!

graphics and aesthetics make all the dierence

.rat a compelling E-cover or the special report or E-book you are giving

away# " you are giving away an audio "nterview! you can show a picture

that displays an audio .6 or 6>6 to increase the perceived value o the

product people are downloading in e;change or their E-mail address#

se a powerul headline to grab people4s attention#

se checkbo;es to inspire people to get involved with the beneits o your

ree product#

Remember to add a disclaimer below the opt-in bo; to assure people that

they are not getting spammed or that their E-mail address will not be used

or unscrupulous purposes#

"nstall iral riend ,enerator

iral riend ,enerator by Mike ?ilsaime is an e;cellent script that you can use

to dramatically increase your opt-in rates#

$hat it does is that it lets subscribers generate subscribers ?R (#

Here is an e;ample of how it works2

Relationship Marketing with Emails 1@

https://paydotcom.com/r/11825/wealth1967/

https://paydotcom.com/r/11825/wealth1967/




(ou key in your name and E-mail address# *ater on! you type in at least =

riends4 name and E-mail addresses in e;change or a ree git#





This is a /tell-a-riend2 script# The riends will receive an E-mail that is sent

directly rom the reerring subscriber to their riends on a one-on-one basis#

There is also a security check bo; at the bottom where you have to enter a ew

letters or numbers to ight spam and ensure that the people reerring the riends

are 0M&,8 Cater all! computers can4t read graphical imagesD#

"magine i one opt-in subscriber reers at least = riends! and these = riends each

reer =! and so on#

"f $ou get at least / subscribers a da$ and each of those / bring in another

/! imagine how man$ subscribers $ou will get after 0F da$sG

"4ll let you do the math





#hapter 62 #ommon Mistakes

7eople Make

What &ou Must %)oid %t %ll #osts

" you want to build a solid relationship through E-mails! you must be very careul

,T to commit these E-mail marketing sins4:

pamming* ,ever! ever spam4 your mailing list# Even though they have

given you permission to E-mail them! that doesn4t mean that you can send

them E-mails and sales pitches on a daily basis# *earn to send E-mails at

strategic intervals#

Mailing them onl$ when $ou are selling something. ,o one wants to

be on your list i all you ever do is sell! sell! sell The reason people %oinyour mailing list is because they want something o value or being on your

list# " they ail to see your value! they will unsubscribe even aster than

you can say! /opt-out2

Relationship Marketing with Emails 1A




Rushing $our Emails. $hen you are doing a promotion! one o the

biggest mistakes you can make is that you rush your E-mails to the point

that the mistakes are spotted by most o your subscribers# 0aving toomany mistakes in your E-mail will make you look unproessional# "t is <uite

embarrassing when you spell a person4s name wrongly Cthe word

IirstJnameK appears instead o the subscriber4s real nameD or worseL

screwing up your ailiate links

ot mailing $our list for a long time. The opposite o spamming# " you

don4t keep in touch with your subscribers or a long time! they will tend to

orget who you are# &nd that will severely damage the relationship

between you and your subscriber#

ot relating to $our subscribers. $hen every new product launches!

there is a tendency to mail your subscribers all the time while orgetting

that the product doesn4t relate to the subscribers at all# (ou don4t want to

sell cat ood to people who don4t own a pet





#hapter 32 ummar$

The peed 'f Trust

"n a nutshell! building relationships through E-mail marketing is all about trust#

The more a person trusts you! the easier it is go get them to do what you want

them to do#

"t ma$ take a long time to build trust but remember that trust can be

shattered o)ernight.

&lways put yoursel in the shoes o your subscriber and give them as much value

as possible and you can be sure o E-mailing your way to victory

To $our success*


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