relaxed mobility
DESCRIPTION
Research Forum on Inclusive Mobility 2009 in Vienna, Austria. The presentation looks at opportunities for implicit communication in orientation design for public transport.TRANSCRIPT
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Relaxed mobilityVeronika Eggeris-design GmbH, IIID, design for all
International Institute for Information Design
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
1. How can we best incorporate all senses and experience in the design?
2. How can we improve the design process?
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Information
Expetations
Interaction
Experiences
Environment
User experience
Design
Decisions
Quality
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
A B C D
AB
C
C2
D
KnowledgeEventPerceptionExperienceUnderstandingDecisionAction/reaction
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Perception
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Perception- Sensory perception
- Attention
- First impressions (good/bad, pleasant/unpleasant)
- Evaluation(important/unimportant, recognising patterns)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
emotional/not controlled/subconscious
rational/controlled/conscious
Information
sehen, hören, tasten
vision75%
hearing15%
other senses10%
Information?
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
taste
see
hear
smell
feel
move
Sensory map
emotional/not contolled/subconscious
rational/controlled/conscious
remoteclose
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
tasteemotional/not contolled/
subconscious
rational/controlled/conscious
remoteclose
see
hear
smell
feel
move
What we use in design
What we are missing
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
taste
see
hear
smell
feel
move
Moving perception threshold through design
emotional/not contolled/subconscious
rational/controlled/conscious
remoteclose
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Vision- Clear image of our environment
- Is dominant for conscious, intellectual pattern recognition, decisions, orientation
- Is dominant for movement and balance
- Changes in light intensity are connected to spatial/temporal impressions (day/night, inside/outside)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Hearing- We trust our ears more than our eyes
- In case of a dissonance between hearing and vision the ear always wins
- Not hearing or not understanding an announcement causes more stress than overlooking visual information
- Changes in sound are connected to emotions (loud/quiet, urgency/calming)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Feeling- Touch receptors in the feet provide
information about the composition and inclide of the floor
- Tactile elements are information
- Haptic properties tell stories about a surface
- Feel the environment: temperature, air movement
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design
Creative Industries Styria, 30. 3. 2009
Feeling AND seeing
Oberflächenbeschaffenheit
Farbveränderung
Neigung
surface quality
Colour change
Tactile system
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design
Creative Industries Styria, 30. 3. 2009
Feeling AND seeing
surface quality
colour change
slant
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design
Creative Industries Styria, 30. 3. 2009
Feeling AND seeing
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, WienInternational Institute for Information Design
Creative Industries Styria, 30. 3. 2009
Feeling, seeing, hearing
use physical properties of the screen to provide
tactile information
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Smell- Follow your nose – orientation by smell
- Can evoke strong emotions
- Normally we consciously take notice only of very positive or very negative smells
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Experience
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Experience
- Intellectual comparison with similar experiences makes it easier to understand a new situation.
- Body memory: remembering sensory experiences
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Event:losing control
Information
personal experience
Expectation
Uncertainty,stress
Experience and information define expectations
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Does more or better information increase expectations?- In connection with little experience the
expectations could be too high
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Information 1910
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Information2010
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
http://www.smrt.co.kr/Train/Subwaymap/Eng/Subwaymap.jsp
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Little excursion: control
We prefer what we think we can control
David Ropiek, Risk Consultant (Psychology Today)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Even if objectively this is more risky or not an advantage.
„I can actively influence what‘s happening“
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Situations I am passively exposed to cause a heightened sense of stress.
Announcements, running text (I can‘t re-visit, if I haven‘t heard/seen it, it‘s gone)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Loss of control makes people communicate
When things don‘t go according to plan, a bus full of people suddenly start talking to each other.
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Road traffic: built-in perceived risk increases attention.
Lessens for public transport?
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Understanding
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Understanding/recognition- Remembered experiences
- Learned patterns and concepts(i.e. writing, sounds, surfaces)
- Intuitive understanding/recognition as body memory
- intuitive understanding of natural patterns (i.e. loud=urgent)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Legible buildings- Objects in the environment influence
orientation behaviour – the largest object is the building itself
- Users should be able to comprehend the building
- Less signage and explanation, more implicitness (natural ractions)
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Talking objects
- Design should confirm expectations, an object should signal
- Interaction is based on perceivable properties of the object
- Signals to use natural patterns
International Institute for Information Design
Schindler Award 2.7.2009, Wien
I am an entrance
I am heavy/light, open into the building, open automatically ..
I am a pane of glass
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
User experience
Look Feel
Usability
Authenticity,harmony, aesthetics
consistencyAtmosphere,interaction with environment
Functionality, predictability, usability,
intellectual understanding
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Improve user experience
- Incorporating all senses
- Use natural patterns
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
A „nudge“ in the right direction- It „feels right“
- Use gradual/sudden change to convey meaning
- Use familiarity with object properties
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
From bi-sensory to multi-sensory principle- Don‘t focus on sensory deficits
- Learn from sensory abilities of users
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
User Experience Design II
Look Feel
Usability
Look
Feel
Usability
Implicitcomm.
„implicit communication“ for mobility, orientation and architecture
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
1. Early involvement of all key players:Users/custoemrs, organisation/provider, data and information services, architecture, maintenance ...
2. Interdisciplinary team
3. Joint definition of success criteria
Design process to reflect complexity
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Why define succes criteria?- The impact of design can be evaluated and
measured – in terms of usability and monetary costs
- Design as an integral part of the quality indicators of an organisation extends and ensures ownership
Context
Design briefing
The teamTechnical Framework
User experience
The company/the organisation
Key players
Accessability
Product/Service
Content Concept
Performance criteria
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
A guided, non-linear process
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
Intuitive usability and measurable quality deliver an important contribution towards relaxed mobility –
for users and providers
Thank you.
International Institute for Information Design
International Institute for Information Design
Forschungsforum Mobilität, 21.10.2009, Wien
References:- E. Avineri- G.W. Evans / J. M. McCoy- K. Lynch- H. Monderman- P. Natterer- D. Norman- G. Pezzulo / C. Castlefranchi- M. Szalavitz- J. Wiseman- and many more colleagues
Please write to me at [email protected] for any further information.