Relay For Life Nationwide Leadership Summit 2012

@RelayForLife | #RFLsummit2012

Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs

Marty CoelhoNational Managing Director, Marketing & Communications

American Cancer Society Relay For Life

How do we lead Relay?

What are Relay’s Leadership Principles?

We are not here to manage Relays.

We are here to lead the movement to end cancer.

Our Truth

What are Relay’s Leadership Principles?

Our Vision

To provide every community that wants a Relay – a Relay,

and

in each of those communities reach every person impacted by cancer.

Think AnnualThink Long TermThink Big!

What are Relay’s Leadership Principles?

Our Approach

Utilize Best Practices

What are Relay’s Leadership Principles?

A good ideaWas identified as a best practiceWhich was subsequently turned into a policyThen operationalized as a strategyAnd then trained as a mandatory check list…

Value the Volunteer / Staff Partnership

“You couldn’t tell who the volunteers were or who the staff were, and you know what? It didn’t matter.”

What are Relay’s Leadership Principles?

Empower Everyone

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”

What are Relay’s Leadership Principles?

Build Relationships

“People are motivated by people first, causes second.”

What are Relay’s Leadership Principles?

Follow the 5Ds

Leadership DevelopmentTeam DevelopmentSurvivor & Caregiver DevelopmentFundraising DevelopmentEvent Development

What are Relay’s Leadership Principles?

Tenets of Fundraising• Every contribution matters

• Don’t predetermine what someone will give

• Anyone can be a great fundraiser

• Have individuals, teams, events own their goals

What are Relay’s Leadership Principles?

So we have a decision to make…

“Do we lead our Relays as a movement to end cancer or do we manage our Relays as events, with checklists in hand, hoping we don’t fail?”

Udie SokoZambian Cancer Society

Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs

• Breakout info is on the back of your nametags

• People in blue shirts are here to help!

• See you back here (same seats) at 11:45

Next up:

Enjoy your lunch!

Brian MarlowNationwide Relay Advisory Team Co-Chair

John R. Seffrin, Ph.D.Chief Executive Officer, American Cancer Society

Dreaming Big … Accomplishing MuchHow the American Cancer Society is Saving More Lives

John R. Seffrin, PhD, Chief Executive Officer, American Cancer Society

The American Cancer Society … Yesterday

“The particular objects for which the corporation is to be formed are as follows: To collect, collate and disseminate information concerning the symptoms, diagnosis, treatment and prevention of cancer; to investigate the conditions under which cancer is found; and to compile statistics in regard thereto.”

-- Mission statement, from certificate of incorporation, 1922

May 22, 1913

American Society for the Control of Cancer formed

The American Cancer Society … Today

Insert Text Here • Largest voluntary health organization dedicated to fighting cancer

• Working in more than 6,000 communities around the world to save lives by helping people stay well, get well, find cures, and fight back

• Volunteer grassroots army of more than 3 million; staff of 6,000 nationwide

• Available 24 hours a day, 365 days a year with information and support at 1-800-227-2345 and cancer.org

A History of Dreaming Big

Insert Text Here

1985: Dr. Gordy Klatt runs for 24 hours in Tacoma, WA, to raise

money for the American Cancer Society – beginning what would

become Relay For Life.

2012: Relay For Life is a worldwide phenomenon, with more than 6,000

events worldwide – even in the virtual world “Second Life.”

A History of Dreaming Big

Bark For Life and other “For Life” events are held nationwide.

Relay has climbed to the highest peaks – with events on Mt. Everest and Mt. Kilimanjaro.

A History of Dreaming Big

ThenDoor-to-door, local cancer charity, local services

NowHighly visible cancer control enterprise and change agency

TomorrowGlobal institution leading the movement to bring cancer under control in 21st century

1.0

2.0

3.0

Cancer in the US, 1990-2008Survival Rising, Mortality Decreasing

Number of Cancer Deaths AvertedFrom 1991 to 2008 in Men and from 1992 to 2008 in Women

Total: More than 1 million

cancer deaths averted

Transformation Initiatives

▪ Sharing the Change Story▪ Change Champions▪ CEO initiative▪ Research 3.0▪ Leadership, Governance, and

Accountability▪ Operational Excellence▪ Enterprise Reputation and Stewardship▪ Talent-Rich Environment Focused on Results▪ Marketing Excellence ▪ Global 3.0▪ Cancer Control 3.0

What is the Quickest Way toMore Birthdays?

A. Prevent preventable cancers.

B. Treat those that are treatable and curable.

C. Fix the fixable within health care systems.

D. Provide state-of-the-art care and palliation to those that are not preventable or curable.

What It Will Take

Resources

Collaboration

Policy Change

Celebration On The Hill, 2002

Products/Tools That Will Help Us Get There

• Human genome mapped

• Framework Convention on Tobacco Control

• Platforms

ACS CAN

C-Change

• Advocates

• Vaccines

• Best buys

• Targeted therapies

Our 100th American Cancer Society Birthday

Guiding Principles•Be a “purpose-driven celebration.”•Celebrate the past and embrace the future.•Leverage the birthdays brand campaign.•Embody the spirit of transformation.•Be replicable at a community level and provide opportunity for engagement.

Our 100th American Cancer Society Birthday

Desired Outcomes• Position the American Cancer

Society as the premier organization that will solve the cancer epidemic in the next century.

• Increase knowledge of our accomplishments and contributions.

• Celebrate, validate, and re-energize volunteers, staff and partners.

• Raise funds.

Ron SciroccoNationwide Relay Advisory Team Co-Chair

Dream Big Activity

When did you dream big and it really paid off for your events?

What is a big dream you have for your Division that you would like to see implemented?

Brian MarlowNationwide Relay Advisory Team Co-Chair

AnnMarie MorseNew England Division

Melissa ParkNationwide Collegiate Advisory Team

In the next six monthsACS CAN will:

• Conduct the largest ever election program – Cancer Votes - to make cancer a priority issue for candidates all across the country

• Defend cancer research from potentially devastating cuts scheduled to take place in January 2013

• Launch a new campaign to improve quality of life for cancer patients and survivors

Reuel JohnsonNationwide Vice President, Relay For Life

Amanda PowerQueensland, Australia

Bob Summers – Florida Division

Lesa Foster – High Plains Division

Hope given or hope received,

both illuminate the darkness

Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs

Hope Big Activity

What is a way you have demonstrated the Hope Big ideal that could be built upon?

What’s something new you would like to see implemented?