relevance of social media as part of marketing mix
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Relevance of Social Media as Part of Marketing Mix
Alexej Antropov, 2010-05-05
1.Social Media
2.Social Media
3.Social Media
?
: ...
!
Summary
Social Media?
Social Media?
web 1.0 web 2.0
1990 2010
-Providing information
-Editorial content
-Media monologues
-Relationship building
-User genereted content
-Social media dialogues
Social Media?
Social Media?
advertisementPublic relations merchandising
advertising material advertising medium
TV radio cinema print internet outdoor advertising
online banner eMail social media
Social Media: ...
Jeffrey Hayzlett
1 blogpost
100 cameras
4 days
4.365 name suggestions
PlaySport
Social Media!
Nielsen Global Online Consumer Survey of over 25.000 internet consumers from 50 countries
Social Media!
People appreciate the effort to...
... communicate!
... be transparent!
... listen to the community!
Keep your consumer first, use social media!