relevant aiesec
TRANSCRIPT
THE WORLD WE LIVE IN
THE WORLD WE LIVE IN
@christina.kelman@1shiznit
the world is constantly changing.
let’s take a look into some of the biggest changes to affect our society.
h"ps://www.youtube.com/watch?v=wnfA_mXG4gU&feature=youtu.be
• On February 10, 2013 a Harlem Shake video was uploaded every 21 seconds.
• It was viewed 1 billion Bmes, only 40 days aDer it was uploaded.
THE HARLEM SHAKETHE HARLEM SHAKE
let’s see a movement that made a change.
#I’llridewithyou•150,000 tweets went out offering support on various modes of transport to Muslims in Australia in one day
•Up to 1,200 tweets per minute •Global coverage of the issue of Islamophobia in Australia
#I’llridewithyou
facts about movement
• we are the sBll the world’s largest youth-‐run organisaBon that no-‐one has ever heard of.
• there is a disconnecBon between our External RelaBons and our day-‐to-‐day operaBons.
• We don’t have/uBlise our truly global physical and virtual network
• We have not ac2vated youth movements.
now.. AIESECnow.. AIESEC
HOW CAN WE BE A
RELEVANT AIESEC?
connecting the world to AIESEC
and how can the world be relevant to AIESEC?
HOW CAN WE BE A
RELEVANT AIESEC?
this is AIESEC
this is our playground
• we aim for Peace and Fulfilment of Humankind’s
PotenBal. •we do this through creaBng leadership experiences for
young people.
this is young people
and as young people this is our playground too
• ? • ? • ?
but what do we actually know about young people?
so, what do we know about youth?
insert link to internal youth speak data.
45% of young people want to
work in a crea2ve environment
Young people send an average of 50 texts per
day
61.4% of young people plan to be an entrepreneur
70% of young people believe it’s important for the company they
work for to have a posi2ve impact
on society
8.7% of young people already are an entrepreneur
youth care about the world.
so…what is happening in the world?
The MDGs were created to bridge the gaps seen in our society and a global focus to improve living conditions and
foster a relationship of global collaboration.
Q: Which of these is not a MDG?a) Eradicate extreme poverty and hunger
b) Achieve universal primary education
c) A global partnership for youth
d) Promote gender equality and empower women
e) Ensure environmental sustainability
f) Improve maternal healthc) A global partnership for youth
The Millennium Development Goals were to be achieved by 2015.
And even though we progressed significantly, we still have a long way to go to achieve the world we would
like to see.
Millennium Development Goals
more recently is…
The sustainable development goals (SDGs) are a new, universal set of goals, targets and indicators that UN member states will be expected to use to frame their agendas and political policies over the next 15 years.
The SDGs follow, and expand on, the millennium development goals (MDGs), which were agreed by governments in 2000, and are due to expire at the end of this year.
this is young people
so.. youth speak enables us to understand youth
• we care about the world
• we are creaBve • we are online • we want to be
entrepreneurs
AIESEC Youth?
is that our relevance? youth speak?
so is this the relevance we aim for?
AIESEC Youth
so is this the relevance we aim for?
AIESEC Youth
AIESEC Youth
so is this the relevance we aim for?
AIESEC Youth
Youth Speak not just a funnel to tap into some Youth, its about placing Youth and AIESEC in the same playground.
what does this look like?
young people
AIESECAIESEC Enabler for acBonYouth Voice
AIESECThird Sector AIESECAIESECBusiness Educators Government
Impact on the world AIESEC programs
young people
AIESECAIESEC Enabler for acBonYouth Voice
AIESECThird Sector AIESECAIESECBusiness Educators Government
Impact on the world AIESEC programs
RepresentaMon
We want to represent young people. How can we do that?
Do we know what are the key trends and issues youth are
facing?
Do we want to represent all young people or just university students? Do we have the
capacity to access disadvantaged/disabled/refugee etc. youth?
Can we collect the youth opinion on the world, their challenges, their hopes (through youth
speak)?
Should AIESEC stand up for specific youth issues?
young people
AIESECAIESEC Enabler for acBonYouth Voice
AIESECThird Sector AIESECAIESECBusiness Educators Government
Impact on the world AIESEC programs
RepresentaMon
We want to represent young people. How can we do that?
Do we know what are the key trends and issues youth are
facing?
Do we want to represent all young people or just university students? Do we have the
capacity to access disadvantaged/disabled/refugee etc. youth?
Can we collect the youth opinion on the world, their challenges, their hopes (through youth
speak)?
Should AIESEC stand up for specific youth issues?
Advocacy
We want to speak on behalf of young people and their opinions as an organisaBon. How can we
do that?
Do we have the strategic alliances and partnerships to allow us to
grow our influence?
What is our role in influencing policies, strategies and systems
that are affecBng young people? Is it our job? Is it playing to our
strengths? Are there other youth organisaBons who do this?
How are we using the data of youth speak to not just influence what we say but what we do? Do
our prioriBes, projects, partnerships and even exchange issues/countries change as we understand the challenges of
young people?
young people
AIESECAIESEC Enabler for acBonYouth Voice
AIESECThird Sector AIESECAIESECBusiness Educators Government
Impact on the world AIESEC programs
RepresentaMon
We want to represent young people. How can we do that?
Do we know what are the key trends and issues youth are
facing?
Do we want to represent all young people or just university students? Do we have the
capacity to access disadvantaged/disabled/refugee etc. youth?
Can we collect the youth opinion on the world, their challenges, their hopes (through youth
speak)?
Should AIESEC stand up for specific youth issues?
Advocacy
We want to speak on behalf of young people and their opinions as an organisaBon. How can we
do that?
Do we have the strategic alliances and partnerships to allow us to
grow our influence?
What is our role in influencing policies, strategies and systems
that are affecBng young people? Is it our job? Is it playing to our
strengths? Are there other youth organisaBons who do this?
How are we using the data of youth speak to not just influence what we say but what we do? Do
our prioriBes, projects, partnerships and even exchange issues/countries change as we understand the challenges of
young people?
Create OpportuniMes
We want to inspire young people about the key challenges we all
voice as a generaBon. At the same Bme, how can we create
opportuniBes using the AIESEC business model to align to these
challenges?
What are the soluBons we can create using the AIESEC plahorm?
How can our leadership development programs (exchange)
adapt to tackle these youth challenges?
What is the stance AIESEC is taking naBonally and globally or even locally to have a direcBon of
where to go?
SO HOW DOES YOUTH SPEAK FIT?SO HOW DOES YOUTH SPEAK FIT?
youth speak campaign
youth speak survey
youth speak data
youth speak reports
youth speak forums
youth speak forums
AIESEC programs
AIESEC Youth
Through inspiring, engaging and driving youth to ac2on we bring AIESEC closer to youth and youth closer to
AIESEC.
but why do I have to be relevant? I just want to do exchange..
If our programs are not providing a purpose for the inner and outer journey by relevant impact, then how are we developing
leadership?
how does it all fit?
What if the product for the Engagement with AIESEC program was.. Youth Speak?
MAKING IT HAPPEN
MAKING IT HAPPEN
IMPLEMENTATION BAM!
DISCLAIMER: THERE ARE NO ANSWERS HERE, ONLY POWERFUL QUESTIONS.
before we proceed…before we proceed…
quick challenge: IF YOU’RE STILL READING.. share a funny dubSmash on the MCP FB GROUP
if you've been living under a rock.. here’s an example
hjps://www.youtube.com/watch?v=ZVnrfUloJNg hjp://www.dubsmash.com/
MAKING IT HAPPEN
MAKING IT HAPPEN
pop on your favourite thinking music and ask yourself some powerful questions.
DISCLAIMER: THERE ARE NO ANSWERS HERE, ONLY POWERFUL QUESTIONS.
ed sheeran is recommended!
HOW DOES MY
STRUCTURE NEED TO CHANGE?
HOW DOES MY
STRUCTURE NEED TO CHANGE?
• How would the structure in your MC change?
• How would you involve your LC’s in running YouthSpeak?
• How does the role of PAI, MCP, LCP evolve with a relevant AIESEC? What % of your time will you allocate to meeting the right people?
• What is the structure of the Youth Speak itself -‐ what is your annual theme? What is the value proposition to your market?
•Does it take longer than one year to plan for high profile events with high profile people?
Asking the right quesBons
HOW CAN MY ENTITY BE
SEEN AS THE GLOBAL YOUTH
LEADERSHIP EXPERT IN MY
COUNTRY?
HOW CAN MY ENTITY BE
SEEN AS THE GLOBAL YOUTH
LEADERSHIP EXPERT IN MY
COUNTRY?
• Do you, your MC and your LCPs know the relevant youth issues in your country?
• Are the projects that you are running (events/ programs) connected to these issues?
• Do you have strategic alliances with relevant organisations (youth/ NFP/ Third Sector/ Corporate/ Government)
• How are you using the youth speak data to position yourselves as the youth leadership expert in your city/country and to whom are you positioning?
• What is the output of your youth speak? How does it position you as the youth leadership expert?
Asking the right quesBons
HOW CAN WE
MEASURE THE IMPACT OF YOUTH
SPEAK?
HOW CAN WE
MEASURE THE IMPACT OF YOUTH
SPEAK?
• What is the MoS that will display the relevance of youth speak to my country?
• What is the MoS that will show me the relevance of youth speak to my operations?
• Do you have a clear framework of where to take the impact of youth speak (on partners, the community) for more than 1 year? eg. How do you plan to work with your national/state government over 3-‐5 years?
Asking the right quesBons
WHO ARE THE
ENTITIES IN THE
NETWORK THAT I CAN
LEARN OFF?
WHO ARE THE
ENTITIES IN THE
NETWORK THAT I CAN
LEARN OFF?
• How can I run Youth Speak with censorship or poor digital marketing presence?
AIESEC in Mainland of China had censorship issues and ran the survey on a separate platform and got over 2000 responses.
The real question: if entities can overcome challenges like this -‐ how big is your challenge and how much are you striving to overcome it?
Asking the right quesBons
IS YOUTH SPEAK JUST THE EVENT AND THE SURVEY?
IS YOUTH SPEAK JUST THE EVENT AND THE SURVEY?
• How do you believe Youth Speak can evolve to become a youth movement? What can we learn off other youth movements eg. (http://www.fya.org.au/)
• How can we create a simple Youth Speak for Local Committees so that it doesn’t require too much resources/time/hr? (a TEDx for TED or a Toast Masters Cafe discussion for Toast Masters)
• Have you looked into grants in your community?
Asking the right quesBons
LASTLY, WHAT IS THE
MESSAGE THAT WE
COMMUNICATE IN YOUTH SPEAK?
LASTLY, WHAT IS THE
MESSAGE THAT WE
COMMUNICATE IN YOUTH SPEAK?
leadership
how can we drive a movement that changes the world?
Read more at: ‘Spill the Beans’
• what combination of strong ideas and presentation is necessary to get through to young people? To be
persuasive, memorable and influential? • Why do some ideas ‘stick’ in young
people’s minds while others just fade away?
•What makes ideas ‘sticky’ and how can we create stickiness in our own
communications?
SO, THAT’S THE WORLD WE
LIVE IN
SO, THAT’S THE WORLD WE
LIVE [email protected]@1shiznit
WOULD LOVE TO HEAR FROM YOU!