relevant, responsible, and creative uses of the tools
DESCRIPTION
TRANSCRIPT
Relevant, Responsible, and Creative Uses of the Tools
Joel F. W. PriceFriends’ Central School
Webmaster & Information Management
twitter: @jfwpemail: [email protected] | [email protected]
Relevant and Creative
Source: http://failblog.files.wordpress.com/2010/02/epic-fail-helmet-fail.jpg
Still Relevant, Still Creative
Source: http://failblog.files.wordpress.com/2009/06/fail-owned-safety-glasses-fail.jpg
Also Relevant and Creative
Source: http://failblog.files.wordpress.com/2008/08/fail-owned-ladder-on-truck-fail.jpg
But Entirely Irresponsible!
Source: http://failblog.files.wordpress.com/2009/10/epic-fail-parenting-fail.jpg
Source: http://www.flickr.com/photos/rgordon/992957779
A 1985 Instrument Mashup
Know Your Constituents!
• Where do they live online?
• Where do you live online?
(Did you just answer the same thing twice?)
CASESMC10: Primary Networks
• Facebook– Canada, Egypt, France, Jamaica, Lebanon, UAE,
USA
• Hyves– The Netherlands
• Hi5– Mexico
Commonalities
• We may use different social networks, but…– They all bring people together
– They are generally designed for for-profit uses, but educational uses emerge and can be very powerful
Open Your Mind
• You probably do not want to just copy
• Applying a new mindset to social media will benefit you and your constituents
Where, and Why?
Learn, Shape, Innovate
• 1. Use the tools first – play!
• 2. Adapt the tools to fit your school
• 3. What will you build for your constituents?
Your First Step:
• Always take the time to learn the privacy/sharing settings of the tool!
– Read examples of the most current recommendations/tips.
• Most sites are built to make it easy to over-share – it benefits them!
Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
Your Value
• You are only as relevant on other sites as your constituents perceive you to be
– Online, they don’t owe you anything!
Track It!
Source: https://spreadsheets.google.com/a/friendscentral.org/ccc?key=0AuHrTOxuBWeFdFNOU3dfQWpFOHJpUVFLMHhXT1o0ZHc&hl=en
Source: http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7
Our First Official Foray
Reunion Planning
10 Year Reunions1998: 9 gifts, no Facebook used1999: 30 gifts, Facebook used
20 Year Reunions1988: 18 gifts, no Facebook used1989: 26 gifts, Facebook used
Reaching Out
• Class of 2006– Paper Mail– No Facebook– 13 Gifts
• Class of 2007– Skype– Facebook– 25 Gifts
Information Collision
+ +
?
?
Inspiration Cycle
• Learn
• Discuss
• Borrow
• Share
HTML (FBML)
RSS Feed (SocialRSS)
flickr pix (MyFlickr)
Building a Better…
Source: http://www.flickr.com/photos/friendscentralschool/
Customized iPhone Apps
Source: http://www.appmakr.com/app_manager/edit_app/mashup/12652/choose_feeds/
What is Your End Goal?
• What is the current path to get there, and why are you using those tools to do so?
• Is there a better way, and does it make sense to pursue?
Your Responsibilities
• As educational institutions, what distinct information should we be offering?
• Be honest: how do you expect to interact with other companies online?
Your Expectations
• You have expectations when using Google, Amazon, or Netflix
Source: http://upload.wikimedia.org/wikipedia/commons/5/51/Google.png
The “Arguments”
• It’s free!
• We should do it because it’s there!
• We don’t need to track it!
Time Allocation
• Consider your current strategy
• Consider your team and their skill set
• In which places could you experiment?
What is New?
01 APR 2010 Facebook allows non-official
entities to “generate support for [their] favorite cause or topic…” with the caveat that they may eventually be “adopted and maintained by the Facebook community”
Community Pages
• What will this mean for…
– Education• Control
– School “Subgroups”• Branding
Due Diligence
• It is our job to provide information to our constituents, and to do it in ways that reach them (while addressing our mission!)
Thanks, & Stay Connected
Joel F. W. [email protected] | [email protected]
http://www.linkedin.com/in/jfwp1http://twitter.com/jfwp
More here:http://bit.ly/casesmc10collab