CONTENTS

1. Student Declaration

2. Acknowledgement

3. Preface

4. Introduction of the company

5. Scope of study

6. Methodology & Research Design

7. Profile of Organization

8. Project profile & Plans

9. Data analysis

10. Findings

11. Conclusion

12. Recommendation

13. Limitation

14. Questionnaire

15. Bibliography

STUDENT DECLARATION

I here by declare that the research entitled ‘Analysis Postpaid Data

card churn Management in Reliance Communication’ has been

prepared by me.

I also declare that this research which has been training conducted in

partial fulfillment of the requirement for the degree of “MASTER OF

BUSINESS ADMINISTRATION (M.B.A)” of the SAMS INSTITUITE

OF BUSINESS MANAGEMENT VARANASI, U.P.

Place: RAKESH KUMAR VERM

Date: MBA/IIIrdSem.

ACKNOWLEDGEMENT I feel so glad that I got an opportunity to learn about Reliance Post paid Data card churn Management. From Reliance communication at Varanasi . I am very much thankful to Mr. Anil Dhirubhai Ambani(Managing Dirctor) & Mr. Ajay singh chauhan (Cluster head) who allowed me to under go training in his renowned Orgnisation . I would like to express my thanks to Mr. Manish tripathi ( Manager of Retention Department) & Mr. Hasan Abbash (Sales Manager) who gave me necessary instruction to under the training. He was very supportive during the whole training period & guided me in every staps. My sincear regard to Mr. Balwant, Mr. Ajay Goutam, & Mr. Zeesant in Retention department & Mr. Ahasan Raza, Mr. Sandeep Mishra ,Mr. Dinesh Singh, Mr. Ranjan At last I thanks my family, friends & faculty members who encouraged me to accomplish this project in the present form.

PREFACE It is imperative to manage efficiently and effectively in order to avoid unnecessary investment in them. The study pattern used in this study is face to face interaction. Experts of different department have been consulted. Most of the data has been collect from different department as like Bill Collection, Sales & Retention, comparative chart from other companies. The various aspect covered during the interaction phase were need and feature of product control ,supply chain management and effect of training and its practices at Varanasi and what is the hierarchy at Varanasi ,what facilities they provide to their employees etc.

OBJECTIVES OF THE PROJECT

To get a practical Corporate Exposure.

The task to analyze the product management system of reliance communication Ltd.

To analyze the current programme in managing the product.

To analysis the major project to minimize the

product.

.

To analyze the corporate sufficiency in managing the product.

To analyze the postpaid connection plans

procedure.

To analyze the current procedure of product development & rating.

WHAT IS A TRANING

T: TechnologyR: Reinforcing A: ActivatingI: InducingN: NURTURING/GROUPI: Inspiring for initiatingN: No “To On” conversionG: Generating new thinking.

As for as training policies are concerned. It goes this way:-

TRAINING POLICY

Continuous development of human resource at all will be the guiding principal to realize our vision:- Our training & development resources will be directed towards:-

1. Optimum utilization of existing resources & enhancing productivity.

2. Bridge the skill gap-fictional and managerial, arising from career growth and technological advancement.

3. Develop multi skilled work force for overall business perspective, process orientation and flexibility in there.

4. Nature talent to develop leadership across all levels of the org.

5. Provide multiple learning opportunities to employees and help them realize their full potential.

6. Prepare the org. to anticipate and lead change.

7. Promote the work ethos, which emphasize performance orientation, participation and innovation. Management is committed to provide opportunity to all employs, time and resource to develop their full potential.

Training

It is the process of imparting of specific skill for doing a particular job.It is a planned program design to improve performance & bring about measurable changes in knowledge, skill, attitudes social behavior of the employees.

Process of training

1. Organizational objectives and strategies the first step in the training process in org. is the assessment of its objectives and strategies at what level of quality do we wish to provide

this product or services and where do we want to be in future.

2. Assessment of training need-need assessment identify present problem and future challenges to be complete through training, org. spends vast sums of money on training, before commute mating such used resources org. would do well to assess the training need of their employs.

3. Establishment of training goals-without clears set goals it is not possible to design a training program. Goals must be tangible, verifiable, and measurable.

4. Designing training program-very training must address certain issues- a. who particular in the training program b. who are the trainers c. what methods and techniques are to be used for training d. what learning principals are need.

5. Implement of training program- once the training program has been designed it needs to be implement, by using following tips- a. deciding the location and organizing training and other facilities b. scheduling the training program c. conducting the program d. monitors the progress of program

6. evaluation of results-the last stage in the training process is evaluation of result. Since use sums of money are spent on training, how far the program has been useful must be determine.

SWOT ANALYSIS

STRENGHTS:-

Reliance is the first company which incoming call rate free in India & also give mobile of 500 & 3350 rupees of 10000 rupees.

Reliance is provide high level signal transmission for stable and ensure network.

Reliance provide the widest coverage more than any other circle provider in country.

Customer user group free in Reliance communication.

Reliance no. network of India. Reliance best service provider compare any other

company. Reliance chipset & best service provider no.1

company of India. It has 24 hrs customer care service. Wide range of franchises and marketing associates

with enthusiastic sales.

Reliance first company of India which provide at 495, all India R to R free (post paid).

USB MODEM chip compare other any company & Roaming free in Data card.

WEAKNESS:-

>A lot of customers are not satisfied from billing system.> Courier service is not good for bill.> Retailers which belong out of city are not satisfied from service because salesman not reach for this type of area.> Before inform through message that deposited bill of mobile, otherwise will closed of your connection but nowadays , closed connection of mobile, after that inform that deposited the bill.> Due to low profit margin some retailers have no interests to keep Reliance product. > Somewhere the service of distributors and salesman are not good.> Business of customer care department reduce the satisfaction of customer.

OPPORTUNITIES:-

Reliance is providing 3G technology to its customers.

Cell phone should be launch itself in market. There are huge opportunities in cellular market. Reliance is providing internet and E-mail facilities

to its customers.

THREATH:-

There is very tuff competition with BSNL, Airtel , Vodafone, Idea, & Tata indecom.

There will tuff competition with coming competitors as like shyam telecom, UNI tech telecom etc.

Market is too price sensitive. Government has given the license to other

companies to providing their cellular service in U.P. so there is no monopoly of Reliance.

RELIANCE’S FOUNDER

Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of India’s capital markets, the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into an Rs 60,000 crore colossus—an achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO, promising them, in exchange for their trust, substantial return on their investments. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets.

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become India’s largest private sector enterprise.Through out this amazing journey, Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind, in the process making millionaires out of many of the initial investors in the Reliance stock, and creating one of the world’s largest shareholder

RELIANCE’S CHAIRMANS PROFILE

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years.

He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. Regarded as one of the foremost corporate leaders of

contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years.

He is credited with having pioneered a number of path-

breaking financial innovations in the Indian capital markets.

He spearheaded the country’s first forays into the overseas

capital markets with international public offerings of global

depositary receipts, convertibles and bonds. Starting in 1991,

he directed Reliance Industries in its efforts to raise over US$ 2

billion. He also steered the 100-year Yankee bond issue for the

company in January 1997.

He is a member of:

Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee, Central Electricity Regulatory Commission

Board of Governors, Indian Institute of Management, Ahmedabad

Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an

independent member of the Rajya Sabha, Upper House of

India’s Parliament a position he chose to resign voluntarily on

March 25, 2006.

Awards and Achievements:

Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards

Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the Business Barons – TNS Mode opinion poll, 2004

Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of ‘Leaders of the

Millennium in Business and Finance’ and was introduced as

the only ‘new hero’ in Business and Finance from India, June

1999.

RELIANCE’S BOARD OF DIRECTOR

Shri Anil D. Ambani - Chairman

Prof. J Ramachandran Shri S.P. Talwar Shri Deepak Shourie Shri A.K.Purwar

RELIANCE’S GROUPS

Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited).

Reliance – ADA Group’s flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 80 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as the market leaders in their respective areas of operation.

RELIANCE’S OVERVIEWS

“A dream come true the late Dhirubhai Ambani dreamt of a digital India – an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. They will over come the handicaps of illiteracy and lack of mobility.”

It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life

RELIANCE’S CORPORATE GOVERNANCE

Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can...

This ethical standpoint, derived from the vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA Group.

While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders – we are just as mindful of the fact that this imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large.

We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address long-term social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of charity or that one-time token financial contribution to the local school, hospital or environmental NGO. It is an ongoing year-round commitment, which is integrated into the very core of our business objectives and strategy.

Because we believe that there is no contradiction between doing well and doing right. Indeed, doing right is a necessary condition for doing well.

RELIANCE’S VISION

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”

RESEARCH METHODOLOGY

The research undertaken for this project is both

descriptive and analytical in nature . It is descriptive

because it attempts to describe the state of affairs, as it

exits in the market at present. It is analytical for its user

available facts, information for analysis to make a

critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA

I surveyed shops, showroom and Malls in Vanarasi. I

have used percentage method and

comparative study method to analyze the information

that gathers from the questionnaire and informal

meetings

1. DATA SOURCES

A. PRIMARY:

. The primary data is collect through

questionnaire.

B. SECONDARY DATA:

Magazines

Internet

Authorized Dealers Reliance

Library

.

2. RESEARCH APPROACH

The survey approach is used to collect the primary

data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT

Questionnaire of the copy which has been provided in

the appendix.

4. SAMPLING PLAN

* Sampling unit- top middle & lower class & office.

5. METHOD CONTACT

* Market study- Visited the Reliance outlet and

markets at various shops in Vanarasi.

* Field survey- visited the respondents personal

RESEARCH OBJECTIVE

The purpose of my research was to know to the size of

the subscribers of institutional segment and find out the

potential market of Reliance products. The purpose of

the company to allotting these objectives to us that are

as follows:-

To create awareness of newly launched schemes

related to retailers and among the customers of

institutional segment.

To help in sale of Reliance products by observing

their needs.

To estimate the success percentage of Reliance in

institutional segment.

Find out the satisfaction level from the retailer and

subscribers that are already using Reliance.

RESEARCH METHODOLOGY

The research undertaken for this project is both

descriptive and analytical in nature . It is descriptive

because it attempts to describe the state of affairs, as it

exits in the market at present. It is analytical for its user

available facts, information for analysis to make a

critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA

I surveyed shops, showroom and Malls in Vanarasi. I

have used percentage method and

comparative study method to analyze the information

that gathers from the questionnaire and informal

meetings

1. DATA SOURCES

A. PRIMARY:

. The primary data is collect through

questionnaire.

B. SECONDARY DATA:

Magazines

Internet

Authorized Dealers Reliance

Library

.

2. RESEARCH APPROACH

The survey approach is used to collect the primary

data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT

Questionnaire of the copy which has been provided in

the appendix.

4. SAMPLING PLAN

* Sampling unit- top middle & lower class & office.

5. METHOD CONTACT

* Market study- Visited the Reliance outlet and

markets at various shops in Vanarasi.

* Field survey- visited the respondents personal

RESEARCH OBJECTIVE

The purpose of my research was to know to the size of

the subscribers of institutional segment and find out the

potential market of Reliance products. The purpose of

the company to allotting these objectives to us that are

as follows:-

To create awareness of newly launched schemes

related to retailers and among the customers of

institutional segment.

To help in sale of Reliance products by observing

their needs.

To estimate the success percentage of Reliance in

institutional segment.

Find out the satisfaction level from the retailer and

subscribers that are already using Reliance.

OBJECTIVES OF THE PROJECT

To get a practical Corporate Exposure.

The task to analyze the product management system of reliance communication Ltd.

To analyze the current programme in managing the product.

To analysis the major project to minimize the product.

.

To analyze the corporate sufficiency in managing the product.

To analyze the postpaid connection plans procedure.

To analyze the current procedure of product development & rating.

Purpose of the study

1. To improve communication skill & the quality.2. To help the company achieve target.3. To help the company achieve max. profit.4. To help the company fulfills its future

requirement.5. To increase the productivity & requirement.6. proper training can help prevent corporate

looses.

Scope of the study

1. To improve the organization effectiveness & demand.

2. To motivate the employees for achieve max. goal.3. To increase satisfaction label of the employees.4. To heighten the morale of the employees.

Benefits of the study

1. it ensure that the correct training is performed.2. Limited training resources are not wasted.

Limitation of the study

1.The finding of the study are based on the assumption that respondent have disclosed correct information.

2.The study is helpful in analyzing training effectiveness in Reliance communication in Varanasi .

3. As the information was collected during the working hours, the respondent may have answered in any sans giving adequate consideration due to lack of time.

4. There is a possibility of result not being accurate due to small size of the sample.

5. The time constraints are limiting factor for an in-depth analysis of subject as well as response.

WORK ENVIRONMENT

Reliance Communications is in the process of setting up best-in-class work facilities across major cities in India. At Mumbai, the Dhirubhai Ambani Knowledge City (DAKC) hosts more than 10000 professionals with a range of office complexes, food courts, avenues and boulevards, fountains and video conferencing.

Apart from the physical work setting, Reliance Communications is fostering a work culture marked by positive energy, team work and performance ethic.

We are committed to building a non-hierarchical and open work environment and a result-driven meritocracy.

FRANCHISES OF VARANASI

Sr no.

Telecom Circle

City Area Address

1 Uttar Pradesh (EAST) 

VARANASI  S.K.VISION 

S-2/1-13AOderly BazarOderly Bazar SHIVPUR UTTAR PRADESH   

2 Uttar Pradesh (EAST) 

VARANASI SHREE TIRUPATI TELECOM 

S-11/15-K-34TELECOM TOWERG.T.ROAD CHAUKAGHAT CHAUKAGHAT PANITANKI UTTAR PRADESH   

3 Uttar Pradesh (EAST) 

VARANASI M/S Raj Enterprises 

D-47/199 NA Luxa Road Godowalia UP   

4 Uttar Pradesh (EAST) 

VARANASI M/S SAKAR ENTERPRISES 

Plot no 4 Plot no 4 Bhrigu Bihar Colony Shivdaspur Varanasi UP   

5 Uttar Pradesh (EAST) 

VARANASI M/s Option Point 

S-8/314 Dabbu Mohalla Hukulganj Hukulganj U.P.   

6  Uttar VARANASI  M/s A.K. CK 58/51

Pradesh (EAST) 

Enterprises Nichibagh Nichibagh Nichibagh U.P.   

7 

Uttar Pradesh (EAST) 

VARANASI A R Communication 

A 22/81 B 81-B Machodri Visheshwarganj Road Machodri UP

8Uttar Pradesh 

Varanasi " Rathyatra Crossing" 

"Kuber A.C.Market D - 58/2 Rathyatra Crossing Sigra Varanasi - 221 010."   

9 Uttar Pradesh 

Varanasi  " Durgakund" 

"Babylon Apartments Pvt. Ltd. B - 27/90 Upper Ground Floor Shakumbhari Complex Durgakund Varanasi - 221 005." 

PEOPLE MANAGEMENT

Our people, our strength:-

"We bet on people" said Dhirubhai Ambani, our legendary founder. This is at the core of Reliance Communications’ Business philosophy. Reliance Communications believes in hiring world-class talent and supporting them with an enabling organisational framework.

We have already invested in 50,000 person training days and state-of-the-art e-learning facilities. We are introducing several progressive and employee friendly HR practices in e-HR, Employee Self Service, Performance Management System, 360° Feedback and Leadership Development initiatives.

Our Vision is to develop Global Leaders in India by providing them opportunities to learn through a comprehensive and contemporary framework of continuing education.

CONTACT OF RELIANCE WORLD

Reliance World is a nationwide chain of world-class retail outlets for all Reliance Communications products and services. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services.

Besides a wide range of phones and associated services, you will find a whole array of digital offerings at the Broadband Centre @ Reliance World. All Reliance World outlets are connected to Reliance’s countrywide optic fibre network. The Broadband Centre @ Reliance World leverages this broadband network to bring you offerings like Broadband Surfing, Online Gaming, Video Conferencing, Digital Electronic News Gathering, Digital Services, eLearning, eTicketing, Virtual Office & many more services.

With 241 Reliance World outlets across 105 cities in the

country, you are sure to find one in your vicinity.

Reliance Mobile Stores  

Reliance Mobile Stores are franchised retail and

customer service outlets in the neighbourhood of our

customers for their convenience. Reliance Mobile and

Reliance Hello products are showcased and retailed at

these Reliance Mobile Stores.

RETENTION DEPARTMENT

We have also learnt about retention work. In this department we have learnt a lot of work such as how to retain the customers, those customers come & want to surrender. For that types of customers, retention team convenience to them, retention members ask to the problem from the customers & try to remove there problem.

We have got proper knowledge with proper meting & class through our senior. In the meting room, our respected sir provided some important retention tools for customers to us. After that we goes to the market for visit the customers for retain.

Firstly, we have collected a lot of data, plans, current plans retention plans & more information about the others company through retailers, shop & franchises etc. when all important data & information have collected after that we have analyzed & comparative study of the various companies & we have prepared analysis charts about the Reliance & various companies. Following data & information are given below:-

INTRODUCTIONINTRODUCTION

•• Data CardData Card

•• History History

•• Use Use

•• BenefitBenefit

There is a introductory chart. In this chart shoes that introduction of company, products of the company, history of the company, uses of the product, benefit of the product names & various plans of the various companies.

In this chart shoes that comparative study of the modem for various companies such as Reliance, Tata Indicom, BSNL, Idea, Vodafone & Airtel etc. Reliance provides very cheapest modem compare to other companies. Airtel provides very high cost modem.

Product\C Reliance BSNL Vodafone Idea Tata indic AirtelUSB Data 2490 2800 2599 2490 2249 2999PC Data C 2590 2449 3350

COMPARETIVE STUDY OF DEFFERENT PLANS COMPARETIVE STUDY OF DEFFERENT PLANS

PROVIDING BY COMPANISEPROVIDING BY COMPANISE

0

200

400

600

800

1000

1200

1400

1600

0.5 GB 1 GB 1.5 GB 2 GB Night free Unlimited

Reliance BSNL VODAFONE IDEA TATA INDICOM Airtel

COMPANISE\PLANS 0.5 GB 1 GB 1.5 GB 2 GB Night free UnlimitedReliance 650 900 400 1500BSNL 250VODAFONE 499IDEA 299 399 499TATA INDICOM 500 650 799Airtel 350 590 999

In this chart shoes that comparative study of different plans providing by the various companies for data card net connection. All companies provides unlimited plans at various price but very cheapest unlimited plans provided by the BSNL company. Reliance provides only night free plans.

COMPARISIONCOMPARISION AMONG DATACARDS SPEEDAMONG DATACARDS SPEED

1/1/1900

1/3/1900

Rel

ianc

e

BSN

L

Voda

fone Idea

Tata

Indi

com

Airt

el

0

50

100

150

200

250

Reliance BSNL Vodafone Idea Tata Indicom Airtel

Companise Speed @ kbps Reliance 144BSNL 144Vodafone 150Idea 210Tata Indicom 190Airtel 140

In this chart shoes that comparison among the data card speed. All companies provides different types of speed, Idea provides highest speed to the other companies & Reliance & BSNL provides same speed, Airtel provides lowest speed & very price.

RETENTION TOOL FOLLOWED BY RETENTION TOOL FOLLOWED BY VARIOUS COMPANISEVARIOUS COMPANISE

----------YY------YYNNN N Promo GiftsPromo Gifts

----------YY------YYNNY Y Bill DiscountBill Discount

YYNNYYYYNNY Y Increase in Credit Increase in Credit LimitLimit

YYYY------YYNNY Y Free SMSFree SMS

----------YY------YYNNY Y Thank You CardsThank You Cards

----------YY------YY------YYPlan MigrationPlan Migration

----------YYNNYYNNYYRetention team Retention team

AirtelAirtelTata Tata IndicomIndicom

IdeaIdeaVodafoneVodafoneBSNLBSNLRelianceRelianceRetention Retention ToolTool\\Co.Co.

In this chart shoes that Retention tool fallowed by the various companies. This retention tool are used in last moment for control the customers when customers want to migrate that time this tool provides the customers there are several types of tools such as plan migration, retention team, thank you cards, free SMS, increase in credit limit, bill discounts & Promo gifts etc. but Reliance provide maximum tools for the consumers or customers & BSNL does not provide any retention tool for the consumers.

StatusStatus No of customer'sNo of customer's

Have meetHave meet 6868

Have not meetHave not meet 3636

Total customerTotal customer 104104

INFORMATION ABOUT VISITED CONSUMERS

In this chart shoes that information about the visited consumers in door to door retention marketing. We interacted with maximum consumers but some consumers do not stay in this city & some consumers do not want to meet us & we found some wrong address. We retained the maximum consumers in a limited time. Some consumers gave good response & very good

behavior, attitude. We efforts to retain the maximum consumers in the limited time.

.

Customer Service:

We are reachable anywhere, anytime.

Whether you are a customer, a prospective partner, or just a curious citizen, we are here to answer your questions. You can access our customer care call centre 24 hours a day, 7 days a week, from anywhere in India

Customer service form : Fill in the form online and submit.

e-mail : customercare@relianceada.com

Customer Service - Reliance Mobile or Reliance Hello (FWP/ FWT only) :

For Postpaid : Dial * 222 from your Reliance Phone or 30333333 from any other phone.

For Prepaid :

Dial *333 from your Reliance Phone or 30333333 from any other phone.

Dial *369 from your Reliance Phone for access to Admin menu ( For checking the account balance, Recharge and Language change option).

Dial *225 (SMS option for retrieving account balance and STV validity) or SMS 'BAL' to 53670.

Dial *367 (Express account balance).

Customer Service - Reliance Landline / Broadband:

For assistance / information regarding Reliance Broadband & Voice services call 30337777 or 1800 3000 7777 (Toll Free) or dial *377 from your Reliance landline phone.You can also E-mail us at broadband@relianceada.com

To avoid unwanted telemarketing calls, please register your telephone number in NDNC registry. Call 1909 or Reliance Customer Care on 30337777 or 1800 3000 7777 (Toll Free) or dial *377 from your Reliance landline phone

Reliance Landline / Broadband Complaint Registration Form

Customer Service - Mobile Office Solutions:

If you wish to get in touch with our representative for more details on Mobile Office, you can access our Enterprise Customer Care call centre 24 hours a day, 7 days a week, from anywhere in India. Enterprise Customer Care Phone no: 3033 6363 or dial *363 from your Reliance Mobile if you are already our Enterprise Customer.

Customer service form: Fill in the form online and submit.

If you are a Reliance Mobile customer then, while Posting your Message please click on Customer Inquiry in the drop down menu for Reason 1 (against Type of Message) and then Mobile Office in the drop down menu for Reason 2.

If you are a not a Reliance Mobile customer, then don't forget to click on the radio button against New Customer. Click on Prospects Inquiry in the drop down menu for Reason 1 (against Type of Message) and then Mobile Office in the drop down menu for Reason 2 while Posting your Message.

Corporate Office

Address: Reliance Communications LimitedDhirubhai Ambani Knowledge City Navi Mumbai 400709, India.

e-mail : rworld.feedback@relianceada.com

Tel No. : 3037 3333

MARKETING DEPARTMENT

We have also worked in marketing department for as sales person. Firstly, we got some knowledge & important information through sales manager.

When we have got knowledge about the Reliance product, such as Post paid, Pre-paid & USB Data card for Net connection & some current plans, Packs, Tariffs, Local Call rates, STD rates, ISD rates & Roaming charges. Reliance Product & fallowing comment are given below-

Mr. Ajay Singh Chauhan (Cluster head), Mr. Hasan

Abbash(sales Manager), The main purpose of this

Department sell the product directly to the customers,

there is no any channel for the selling. In direct sells ,

TSO, Under him there are seven FSE(Field sales

Executive) and one telesales. Mr. Dinesh singh Mr.

Sandeep mishra Ahasan Raza are provides guide line of

us for sells.

RELIANCE’S PRODUCT

1. CDMA SERVICE.

2. GSM SERVICE.

3. BROADBAND INTERNET SERVICE.

Our work were on the basis of target. First we were

attends of showroom, shops and malls. some Customers

were interested of plans and some Customers were not

interested of our plans ,Again We attends of that

Customer who not interested of our plans and those

customer give good response and take our plans. After

that we were make decision for door to door, we meet

good response and attends of hot calls and sell

products .

We were sells a lot of products through reference. We

were face a lot of problem as like billing problem, costly

plans, slow speed of internet compare other companies.

Advantages of Direct sales

1 Company can customized as per customers.

2 Company can select specific target.

3 Company can reduce of advertising cost.

4 Company can take feedback of customer.

Disadvantages of Direct sales

1. Lac of customers receptirity.

2. culture

3. image problem.

OBSERVATIONS OF MARKETING

In today time there is a big competition between

telecom companies. All are providing better services for

satisfaction of the customer and good feed back of

customers.

After the market survey for postpaid & Data card net

connect for Reliance we observed that when customer

have already a postpaid connection they don’t want to

change them without any solid reason. So maximum

customers whom we got was not interested. And some

were planning to change their connection by some

reason.

ANALYSES OF DATA

On the base on collective data we find out that customer

are not interested in taking new postpaid connection

because they already have postpaid connection of some

other service provider and they don’t want to change

them. Because they are satisfied from their services

providers.

So most of customer ignore us and according to whole

data analyses we find out that 50 % customer are not

interested in taking new postpaid connections, means

they are not interested(Cold customers categories).

And 30 % customers want to change their service

providers means that are something interested(Worm

customers categories) in new postpaid connection & 20

% customers want to take immediate reliance postpaid

connection means that customers are highly interested

(hot customers categories).

So we divide customer in three categories –

1. Highly interested customers.

2. Interested customers.

3. Not interested customers

Highly interested customers –

Highly interested customers means that those

customers who heard plans about the reliance

postpaid & they are sharing our views & ask the

question about other products & compare to

competitor’s product. That type of customers are

known as Hot customers or highly interested

customers.

Interested Customer –

Interested customer means those customer who

heard our plan about the

Reliance postpaid and they are interesting in taking

new postpaid connection in future.

That type of customer as known as Interested

Customer.

Not Interested Customer -

Not interested customer means those Businessmen

who already have the Postpaid connections of other

telecom operator and they are happy with their

services, so they don’t want to change their operator

so that type of customerare known as “Not Interested

Customer”

Under our training period we have been fulfill the

questioners by the customers which we got some ideas

& perception to the reliance communication. Total

customers who have filled the questionnaire 200

Hot cust. Worm cust. Cold cust.

Customers LevelCustomers Level

New Plans

  STD LOCAL STD

Plan name RIO 129

My local

My STD

My truly unlimited on

299R 375R net

Rental 129 299 375 995

Clip 0 0 0  

Plan Charges 0      

Monthly commitment 129 299 375 995

Free SMS(Rs)0    

Rs 995 worth local &

national SMS

Free intra circle talk time worth Rs.

NA

Rs 150 Local

onnet & Rs 150 local offnet

Rs 375

 

Intra circle        

On Net 1 0.50 0.5 0

Cell 1 0.50 0.5 0.5

Fixed 1 0.50 0.5 0.5

         

Inter circle       

On Net1 1.5 1 0

Cell 1 1.5 1 1

Fixed 1 1.5 1 1

         

International        

US, Canada,Fixed Lines in Europe,Australia,Newzealand

6.00 6.40 6.40 6.40

and South East Asia

Mobile phones in  Europe, SAARC,Gulf,Middle East,UAE,Africa and Rest of the world.

8.00 9.19 9.19 9.19

Bissau,Nauru,Norflok island,Sao Tome,Sakhalin,Solomomn Island,Tokelau,Tuvalu,Vanuatu

40.00 40.00 40.00 40.00

         

Rate /SMS(164 characters)        

Local SMS 1 1 1 1

National SMS 2 2 2 2

International SMS 5 5 5 5

         

Onnet Pack Rental        

First 1000 Mins Free-RIM and FWP then 15paise.

225 150 125 99

SMS Onnet Pack Rental 50 50 50 50

Roaming Rates        

Local        

Onnet 1 1 1 Free

Off net 1 1 1 0.5

Landine 1 1 1 0.5

         

STD1.5 1.5 1.5

On net free / Others 1/min

Incoming 1 1 1 0

Tariff Plans – Postpaid

Tariff plans at a glance For the first time, STD calls between state capitals at just Rs.1.20 for 3 minutes with the Hello Capital Plan.

Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Delhi, Dehradun, Panjim, Hyderabad, Jaipur, Kolkatta, Lucknow, Mumbai, Patna, Raipur,Ranchi, Shimla, Thiruvananthapuram, Gangtok and Port Blair.

Save 83% on calls across state capitals with Reliance Hello

Scheme applicable on all Existing Reliance Hello postpaid plans & Prepaid recharge cards, except on 795 rechage card. *Local calling @ Rs. 1.20/3 mins is applicable only on calls between Reliance Hello phones having “32” no. series, across the mentioned cities.

Local Calling , Land Line & STD plans

Plan ParticularsHello 150 Plan

New Local 299 Plan

Hello 500 Plan

Circles All Circles All Circles All Circles

Benefits Call any Local /

Call any Local / Intra

Call any Local /

Intra circle @ 40p / min

circle @ Rs. 0.50 / min

Intra circle @ 40p / min

Monthly Rental (Rs./month)

150 299 500

Free Usage (Rs/month) Nil 150 470

CLIP (Rs./month) Free Free Free

Tariff Details

Rate per pulse (Rs) 1.2 - 1.2

Call Type Pulse in Sec Effective Call Charges (Rs/min)

Local /Intra circle

180 (60 for New Local 299 Plan)

40 p 50 p 40 p

Inter Circle Calls

60 Rs. 1.20 Rs. 1.20 Rs. 1.20

 

SMS Tariff

Local & National SMSRs. 0.50 / SMS

Rs. 0.50 / SMS

Rs. 0.50 / SMS

International SMSRs. 3.00 / SMS

Rs. 3.00 / SMS

Rs. 3.00 / SMS

Application SMSRs. 3.00 / SMS

Rs. 3.00 / SMS

Rs. 3.00 / SMS

ISD Calls

US, Canada, Fixed lines in Europe, Australia, NewZealand & South East Asia

Rs. 6 Rs. 6 Rs. 6

Mobile Phones in Europe, SAARC, Gulf, Middle

Rs.8 Rs.8 Rs.8

East, UAE, Africa, Rest of World

Cook Island, cuba, Deigo Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

Rs. 40.00 Rs. 40.00 Rs. 40.00

* Service Tax will be 10.30%.

  STD LOCAL STD

Plan nameRIO 129

My local 299R

My STD 375R

My truly unlimited on

net

Rental 129 299 375 995

Clip 0 0 0  

Plan Charges 0      

Monthly commitment 129 299 375 995

Free SMS(Rs)0    

Rs 995 worth local & national

SMS

Free intra circle talk time NA Rs 150 Rs  

worth Rs.

Local onnet & Rs 150 local offnet

375

Intra circle        

On Net 1 0.50 0.5 0

Cell 1 0.50 0.5 0.5

Fixed 1 0.50 0.5 0.5

         

Inter circle       

On Net1 1.5 1 0

Cell 1 1.5 1 1

Fixed 1 1.5 1 1

         

International        

US, Canada,Fixed Lines in Europe,Australia,Newzealand and South East Asia

6.00 6.40 6.40 6.40

Mobile phones in  Europe, SAARC,Gulf,Middle East,UAE,Africa and Rest of the world.

8.00 9.19 9.19 9.19

Bissau,Nauru,Norflok island,Sao Tome,Sakhalin,Solomomn Island,Tokelau,Tuvalu,Vanuatu

40.00 40.00 40.00 40.00

         

Rate /SMS(164 characters)        

Local SMS 1 1 1 1

National SMS 2 2 2 2

International SMS 5 5 5 5

Onnet Pack Rental        

First 1000 Mins Free-RIM and FWP then 15paise.

225 150 125 99

SMS Onnet Pack Rental 50 50 50 50

Roaming Rates        

Local        

Onnet 1 1 1 Free

Off net 1 1 1 0.5

Landine 1 1 1 0.5

       

STD1.5 1.5 1.5

On net free / Others 1/min

Incoming 1 1 1 0

My Plans

My Local 299

My STD 375

My Roaming 475

My Group995

Pulse 60 sec 60 sec 60 sec 60 sec Rental 299 375 475 995CLIP(opt) 25 25 0 0Free Talktime Rs 180

Local Onnet andRs 180 Local

Rs 375 Intra +Inter Onnet &

Rs 250 Intra +InterOnnet& offnet Rs 250 Roaming incoming+Outgoingfree

Rs 4000 Intra Onnet and Rs 1000 STD Onnet

Offnet offnetPlan Charges IntraCircle On Net 0.60 0.50 0.50 1.00Cell 0.60 0.50 0.50 1.00Fixed 0.60 0.50 0.50 1.00  InterCircle On Net 2.40 1.50 1.00 1.00Cell 2.40 1.50 1.00 1.00Fixed 2.40 1.50 1.00 1.00  Roaming Local Outgoing 1.40 1.40 1.00 1.00STD Outgoing 2.40 2.40 1.00 1.00Incoming 1.75 1.75 1.00 1.00  InternationalUS, Canada,Fixed Lines in Europe,Australia, Newzealand and South East Asia

6.4 6.4 6.4 6.4

Mobile phones in Europe, SAARC,Gulf,Middle East, UAE, Africa and Rest of the wotld.

9.19 9.19 9.19 9.19

Cook Island,Cuba,Diego Gracia, Guinea Bissau, Nauru, Norflok island,Sao Tome, Sakhalin, Solomomn Island,Tokelau, Tuvalu,Vanuatu

40 40 40 40

  SMSLocal SMS 1 1 1 1

National SMS 2 2 2 2International SMS 5 5 5 5 New Intracircle Onnet Pack (1000 Mins free, then 15p)

150 150 125 NA

** Reliance phones include RIM, Reliance Fixed Line and Reliance FWP/T. *Service Tax @ 12.36% extra.

ROAMING AND ISD CALL PROCESS:-

Complete freedom to use your mobile

anywhere in INDIA and ABROAD, strategic tie-

ups with 450 Global Players in 200 countries across

the globe.

ISD CALL rates slashed – now call USA,

CANADA USK, USE AUSTELIA etc at only at

Rs 6.00 per minute.

Roam with Reliance in all 25 circles at 58%

reduced national roaming rates.

Now roam anywhere in INDIA with ZERO

ROAMING RENTALS.

Reliance- POSTPAID CONTRACONNECTION

Postpaid are those connections where the

customer enters into an agreement to utilize

mobile services.

Customer is billed as per his/ her usage.

Receives a monthly bill for services availed.

For a postpaid connection customer has to fill up

Subscriber Enrollment Form.

POST PAID PRODUCTS:-

PRICING/ TARIFF PLANS

1. Other network charges

The customer chooses from the Tariff plan offered

to them

It varies from low user to high user

The customer can shift from one Tariff

plan to another.

ADVANTAGES OF A POSTPAID CONNECTION

Monthly billing

Various Value Added services available

Call Details are provided to customer.

Rim to Rim free at some plans.

Customer who use talk time above Rs 1500

then Reliance provides Specially offer who user of

Hello mobile.

FOR MAGIC 3 LEVEL OF SALES ARE

MONITERED

PRIMARY : Company to Distributor.

SECONDARY: Distributor to Retailer.

TERTIARY: Retailer to End user.

VALUE ADDED SERVICES

Reliance offers you a host of Value Added Services. These services are subdivided into five major categories that are mentioned below :             

Voice Based Services  Voice Mail  Fax Mail

Text Based Services (SMS)

 Text Messaging

 Data Services

 Fax & Data Services

 Call Management Services

 Call Line Identification Presentation (CLIP)

 Call Line Identifications Restriction (CLIR)

  Call Waiting

  Call Hold  Call Div ert

Other ( Roaming)

STATEMENT OF OBJECTIVE

The objective of the marketing research are as follows:

A. To find out the Reliance awareness among the

subscribers and retailers.

B. To find out the factors affecting the purchase of

Reliance products.

C. To find out which cellular phone service is preferred

by retailers and subscribers.

D.To find out the purpose of having Reliance products.

 BillPay Options - Pay Bill Reliance World -

How to use the service? Log on to Reliance World. In the menu, select bill help.

The following menus will appear:

Payment Info This service provides details of payments made by a user for his/her Reliance Mobile phone. View details such as payment date, amount, status of the payment — whether it is accepted, rejected or under processing, the location where the payment was made, mode of payment, details of payment instrument, etc. The details of the previous five payments are provided through the service (payments become visible as soon as they are inserted in the billing system). Now you need not call customer care or wait in a queue at a Web World to find out if your payment has been received. The service is available for you at the click of a

button. This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Motorola A-One. Reliance Post paid Mobile Bill Payment Pay your Reliance Mobile Bill by direct debit from your ICICI Bank, SBI or HDFC Bank account. This application also allows you to pay your Reliance Mobile bill from your handset using your credit card (Visa/Master/Diner). There is no extra charge to use this service for Reliance Mobile Bill payment. This service is available on :- LG 2030, LG 2130, , LG 6000, LG 5130, LG 6130, LG 7130, LG 7230.

1. Samsung XBS, Samsung Rainbow, Samsung RCP, GTRAN.

2. Nokia 2280, Nokia 2112, Nokia 3105.

3. Motorola A-One.

View Bill

With R Bill, Reliance Mobile customers can view their monthly bills online through the easy-to-use View Bill application in Reliance World. To view your bills, register with www.rcom.co.in. If you have already registered, log in.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung

Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

Get PIN

To start using the Pay Bill service, you need to obtain a 4-digit secure PIN from Reliance. You can get this PIN at the click of a button through your mobile itself, by using the Get PIN application on Reliance World. Launch the application and select the Get PIN option. You will receive the PIN by SMS within 48 hours. It can be used for all Reliance World applications that require a PIN login.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One.

Unbilled use

Using this application you can find out your current unbilled use; the total amount payable, from the date your last bill was generated till date. This can help you track your mobile use on a day-to-day basis. You can also see the last payment you made, the amount paid and the date on which the payment was made.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

PIN change

You are advised to change the 4-digit PIN you get from Reliance. Do it easily and securely, through your mobile by using the PIN Change application. Enter your old PIN and then enter your new PIN and confirm it.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One

GSM Services

Reliance GSM has launched a new prepaid recharge priced at Rs 101 for all their new GSM subscribers in Karnataka. This unique FRC Rs. 101  is bundled with a core talktime of Rs. 75 along with additional 100 local SMS to any network with a validity of 30 days.The launch of Rs. 101 FRC is part of Reliance GSM Mobile’s ongoing Customer Experience Program aiming to provide enriched value to its subscribers.

This offer provides attractive special tariff to its subscribers offering calls to any Reliance Mobile GSM and CDMA at 30 p/min, calls to other network at 60 p/min and STD calling at Re. 1.

The new Rs. 101 FRC also offers Reliance Mobile GSM subscribers night calling to Reliance GSM or CDMA network at 5 p/min applicable between 11pm and 6am. This FRC 101 is available until the end of June.However some time back Reliance GSM was offering the same tariff with its Recharge of Rs.45 and Rs.26 in various telecom circle.

Reliance GSM has launched a new prepaid recharge priced at Rs 101 for all their new GSM subscribers in Karnataka. This unique FRC Rs. 101  is bundled with a core talktime of Rs. 75 along with additional 100 local SMS to any network with a validity of 30 days.The launch of Rs. 101 FRC is part of Reliance GSM Mobile’s ongoing Customer Experience Program aiming to provide enriched value to its subscribers.

This offer provides attractive special tariff to its subscribers offering calls to:-

Reliance Mobile GSM and CDMA at 30 p/min.

Calls to other network at 60 p/min and STD calling at Re. 1.

The new Rs. 101 FRC also offers Reliance Mobile GSM subscribers night calling to Reliance GSM or CDMA network at 5 p/min applicable between 11pm and 6am. This FRC 101 is available until the end of June. However some time back Reliance GSM was offering the same tariff with its Recharge of Rs.45 and Rs.26 in various telecom circle.

Reliance Mobile Internet Data Plan:

R World

1. Mobile internet would be a subscription based monthly data service plan.

2. Mobile Internet Data plan is an auto renewal (30 day plan).

3. Subscription of mobile internet data plan is mandatory for accessing internet sites on mobile.

4. Mobile Internet Data plan is applicable to both postpaid and prepaid Reliance subscribers.

5. Charges for mobile internet data plan are as follows:-

Plan Name

Amt (Rs)

Plan Duration(autorenewal)

Network Usage Charges

Mobile Internet Access

Mobile Internet Access in kbquota

Charges beyond quota*

Default plan

0 N/AYes @ 5p/10kb

No N/A N/A

Mobile Interne

99 30 days Yes @ 5p/10kb

Browsing/Streaming

20MB 5p/10kb+NUC

t Plan 99

allowed. Content Download NOT possible

Mobile Internet Plan 199

199 30 daysYes @ 5p/10kb

Browsing/Streaming & Content Download possible

100MB5p/10kb+NUC

(NUC) *Network Usage Charges @ 5p/10kb apply#For L4 & DAPO customers Network Usage Charges waived off but Mobile Internet Plan amount would be charged #Unused KB charges beyond validity period will not be refunded.

Details:1. Network Usage Charges of 5p /10kb is charged

while accessing R World.

2. Kilobyte size of a mobile site or website is the responsibility of the service provider, not Reliance Communications.

3. Monthly mobile internet data charges are for accessing the internet. Cost of content downloads from any mobile site or website is cby the

respective account and not the responsibility of Reliance Communications.

4. The network usage charges are applicable to all R World users having a Wap enabled handset. E.g. Nokia 6155, Nokia 6265, Nokia 2865, Nokia 6275 etc. Its also applicable on R World enabled Wap/Brew handsets where mobile internet sites can be accessed e.g. Motorola V3M, Motorola L7C, Motorola K1M, Motorola V9M, Cool Pad 288, Blackberry 8703e, Blackberry 8830, Blackberry 8130, HTC Wave, HTC Libra, Kinpo Classic 762, Kinpo Classic 731, Kinpo Classic 732, UT Starcomm PPC6700, etc. (all handsets having internet browser)

5. Subscriber can change his/her data plan in between. However, charges for the new data plan would be applicable at that time and there would be no carry forward of previous data plan balance. At a time, only a single data plan would be active for the subscriber.

6. Reliance Communications assumes no responsibility and does not endorse unless expressly stated, content created or published by third parties that is included in the sites and the

services which may be linked to and from the mobile internet sites.

7. Reliance Communications accepts no responsibility for the content, services published on websites. The user is accessing the mobile internet sites at own risk; Reliance Communications is in no way responsible for quality of content/applications and impact on handsets.

8. Reliance Communication is also not responsible for any consequences for any mobile internet or 3rd party sites accessed.

9. Reliance Communications is merely providing connectivity between customers and mobile internet sites and will not be responsible for the content on any mobile internet site.

10. Reliance Communications shall in no event is responsible or liable for any direct, indirect or punitive damages arising on account of accessing mobile internet links.

WAP users who do not wish to subscribe to mobile internet data plan can access internet sites using mobile web.

Value Packs

Reliance Mobile introduces wide range of economical value packs with unlimited calling and SMS benefits.

Choose the pack as per your requirement and stay in touch with your dear ones.

Type Name Rental Rs /mth) Benefits

STD Pack STD 50 MOBILE  PACK

50 All STD Calls at 1 min

  STD 249 MOBILE  PACK

249 All STD Calls at 0.50/ min

Night calling pack

NIGHT CALLING PACK

75

Intracircle Onnet calling

free from 11pm-7am

SMS Pack SMS2000 50 2000 free sms to reliance phone anywhere in

India and Rs 25 worth free SMS to other phones

in India

SMS 25 25 100 Local & national SMS  to any phone

Free

SMS 60 60 1000 Local & national sms to any phone Free

Local mobile pack

Local 49 calling pack

49 All Local Onnet/Offnet

Calls @ 49p/min 

Unlimited On net  99

99  Local Reliance to Reliance Calls Free

Discounted SMS pack / Free or promotional SMS part of special promotions/products will not be applicable on Special days. For further details

Features of broadband net connection

Get the Reliance Netconnect Broadband+ advantage:-Wireless Broadband for laptop & desktop20 times faster with speed upto 3.1Mbps in Reliance Broadband + Network. Fastest uploads at a speed of upto 1.8 MbpsDownward compatible with Reliance High Speed 1X network to ensure seamless connectivity across 20000 towns & 5 lakh villages, as well as along major highways, railway routes, airport lounges and remote locations in IndiaOptimized for running rich media / heavy

applications such as video conferencing, video streaming, electronic surveillance, online multiplayer gaming and heavy file transfers.Simply plug & play

Postpaid net Plans

Tariff PlanMonthly Rental Rs.

Free Usage

Usage Charges Beyond Free Usage

Pay as you go

174 Nil 60 p/min day30 p/min night

Swift 30 300 15 hrs day30 hrs night

50 p/ min

Swift 40 Plus 400 40 hrs day40 hrs night

50 p/ min

Freedom @ night

400 Night unlimited

50 p/ min

Freedom 650 1 GB/ month

Rs. 2.00/ MB

Freedom plus

900 1.5 GB/ month

Rs. 2.00/ MB

Platinum 1500 Unlimited

Special Post paid Offer

Tariff Plan Monthly Rental Rs.

Free Usage

Usage Charges Beyond Free Usage

Freedom Special

650 1GB Rs. 2.00/ MB

Platinum5GB 1099 5 GB Rs. 2.00/ MB

Get 50% off on first 2 months bills and save Rs. 650/- on Freedom Special plan and Rs. 1099/- on Platinum5GB plan.

Voice calls and SMS on Reliance Netconnect as per NJ149 plan of Reliance Mobile with zero rental for voice & SMS services.

100 sms free for all plans except Pay as you go, Swift 30, Swift 40 and Freedom @ Night

Advance Rental Plans

Subscribe to Reliance advance rental Plans and get a datacards absolutely FREE

Offer

Tariff PlanMonthly Rental

Free Usage

Usage Charges

12 month subscription

freedom 650 1 GB/monthRs. 2.00/MB

24 month subscription

swift 40 40020 hrs. day, 20 hrs. night

50 p/ min

Terms and Conditions for Free Data Card with 12/24 Months Subscription

Customer will get a USB data card as the free bundle

Customer has to make full payment for 12/24 months in advance

Customer cannot migrate to any other tariff plan during the period of 12/24 months for which he has made an advance payment

After a period of 3 months, customer has the option to exit and get a refund for the monthly rental, for the balance months after deducting Rs. 2490/- for USB modem.

Prepaid Plan

Tariff Plan Monthly Rental Rs.

Free usage

Usage Charges Beyond Free usage

Prepaid As per recharge voucher

Nil 60 p/min day30 p/ min night

Off-Peak  hours 10 pm to 6 am

Prepaid on Reliance Netconnect is applicable on all Reliance Mobile prepaid recharge vouchers.Also available, Netconnect Prepaid Data Vouchers

5 Hour Pack

10 Hour Pack

25 Hour Pack

Unlimited Pack

Prepaid Data RCV (in Rs.)

Rs. 111/-

Rs. 202/- Rs. 404/-

Rs. 1099/-

Validity (in Days) 0 0 30 30

Free SMS 50 100 300 300

Minutes of usage (If entire usage is in Peak Hours)

300 600 1500 Unlimited

Minutes of usage 600 1200 3000 Unlimited

(If entire usage is in Off Peak Hours)

Peak Hours - 6 AM to 10 PM Off Peak hours - 10 PM to 6 AM

Additional benefits of Reliance Netconnect

Free email with POP3/SMTP access 10MB email storage

International Datacard Roaming Charges

(International datacard roaming services currently available in USA)

Data Charges INR 5.37 per 10KB.

STATEMENT OF FINDING

The objective of the marketing research are as follows:

E. To find out the Reliance awareness among the

subscribers and retailers.

F. To find out the factors affecting the purchase of

Reliance products.

G. To find out which cellular phone service is

preferred by retailers and subscribers.

H. To find out the purpose of having Reliance

products.

Reliance Energy Ltd. Reliance Mutual Fund

   

                Harmony Reliance Communications

 

Reliance Life Insurance Reliance Anil Dhirubhai Ambani Group

   

Reliance General Insurance Reliance Portfolio Management Service

   

 

Reliance Big Entertainment

 

CONCLUSION

In the market survey we learnt so many things. We

interacted with different types of customer and also

their behavior. In the market we found customer view

that which type of services make them satisfy.

This project are fulfill with challenges. We noticed that

there are big competitions in the market And

Customers are also very intelligent. They know that

where they will get benefits, so customers also do

market survey before buying any products. So

Company also does market survey for knowing

customer week point and also for that in which types of

services attract to customer.

In the Reliance market survey we learned all these

things that how should talk with customer and how

should interact with the customer.

In the Reliance market survey we know that how

motivate of customer, how sales product in market

where a lot of competitor stay in market.

We learned that how survived our self in competition

market and how cooperate each other in organization.

We work a lot of department as like sales department,

Retention, Bill collection web world & Franchises

RECOMMENDATION

Reliance should be launch itself cell phone attracting to customer.

Number of tower should be increase or New technology should be research for increase frequency power.

Customer care should be work proper ways.

Bill should be reach proper ways to the Customers because lot of customers are not satisfied from service.

Number of franchise should be increase because a lot of customer face problem for deposited bill.

Relationship should be good between customer and Reliance employees.

Always should take feedback of customer that they are satisfied or not.

Reliance should be launch some attracting plan to its customer.

QUESTIONNARE

Sir/ Madam

I am Sanjay kumar verma pursuing MBA from Society of Advance Management Studies(SAMS) IBM in Varanasi.

Now I am doing two month summer training in Reliance Communication at Mahmoorganj in Varanasi, for purpose of my summer training project, I would like to ask some question from you, please help me.

Name:- ----------------------------- Contact no.:- ------------------ Occupation:- ---------------------- Date:- -------------------------- Topic:- Post paid Data card churn Management

Q.1) Age group a. 20-25 b. 25-30 c. 30-35 d.>35.

Q.2) Occupation a. Govt. servant b. Buss. Man c. private sector d. Unemployed.

Q.3) Your satisfaction level a. highly satisfied b. satisfied c. dissatisfies d. highly dissatisfied

Q.4) Reason for dissatisfaction a. poor customer service b. over billing c. poor network

Q.5) Which company connection you will prefer at next time? a. Reliance b. BSNL c. Vodafone d. Idea e. Airtel f. Tata Indcom

Q.6 ) Which company connection you are using? a. Reliance b. BSNL c. Airtel d.Vodafone e. Idea f. Tata Indcom

Q.7 ) Which company provide cheapest service? a. Reliance b. BSNL c. Airtel d. Vodafone e. Idea f. Tata Indcom

Q.8 ) Which connection would you like ?

a. post paid b. prepaid

Q.9) If post paid, Then why? ----------------------------------------------------------------------- -----------------------------------------------------------------------

Q.10) Do you receive your bill on time? a. yes b. no

Q.11) How do you rate collection Boys who serve you? a. good b. average c. bad

Q.12) Will you like to pay the due bill? a. yes b. no

Q.13 ) If no, Then why? ------------------------------------------------------------------------ ------------------------------------------------------------------------

Q.14 ) How do you rate us with competitors. a .good b. average c. bad

Q.15 ) Advice to Reliance communication ------------------------------------------------------------------------- -------------------------------------------------------------------------

Signature of customer Thank you

BIBLIOGRAPHY

Reference books:-

Retention Manager By Mr. Manish Tripathi

Reference Websites:

www.google.coms

www.allbusiness.com

www.enterpreneur.com

www.hraudit.com

www.hrworld.com

www.hrguru.com

www.reliance communication.com

Marketing Management by Philip kotler

Research Methodology by C.R.Kothari

EXECUTIVE SUMMARY

1. Tital of the project :POSTPAID DATACARD CHURN : MANAGEMENT2.Name of institution :SAMS institute of Business

Management Varanasi

3. Name of organization : Reliance Communication Ltd Varanasi

4. Duration of Summer Training: Two Month5. Organization Guide :Mr. Manish tripathi (Retention manager)6. Methodology : Data Sources : Primary Research Approach : Descriptive Research Instrument : The questioner method was

undertaken due to its main advantage of versality speed & cost the questioner was by large structure with informal interview method was also undertaken.

7.Analysis of data : Data thus gathered or were analyzed in a sequential logical order mainly percentage method statistical analysis used on finding the desired result that fulfills the stated objective.