By Dipti K. sawantRoll no. 17

Agenda Company profile Target customers Ambience Product Design Distribution model Place Promotion Price Strength Consumer insights Competitors Future Improvements Conclusions

Reliance Fresh – Company Profile

Reliance Fresh :

Industry: Retail Type: Supermarket Chairman & Managing

Director: Mukesh Ambani First Outlet:

Hyderabad( Banjara Hills)

Founded: 30th October 2006

Headquarter: Mumbai

Target customers

Both high & low profile customers working women

Ambience

Products

Dairy products

Grocery

Food items and beverages

House hold items

Beauty and cosmetics

Design

Vegetables & fruits

Dairy products

Entry

Staff area and stocking area

Food items and grocery

Pulses

Beverages and house hold stuff Beauty

products

Cash counter

Exit

Choco

late

se

ctions

Personal care

Detergents and

toiletries

Farm To Fork Model

Place

Easily accessible Near railway stations Near cross roads Near residential area

Promotion

Pamphlets News paper advertisement Discount scheme days – Saturday and Sunday

Occasion wise promotions

Reliance fresh membership card – Reliance One

Pricing

Discount on bulk purchase

Strength

Own products Market penetration Offers and discounts Customer footfalls

Consumer insights

Better in terms of price

Suits for daily needs shopping

Location preferential

Wide product range

Fresh quality products

Majority of customers is female.

Majority of customers are young. (Age 25-35)

Majority customers like to purchase all goods from Reliance

fresh.

Customers like one stops shopping.

Continued…

Local market till today is the first choice of customer.

Advertisement is the biggest way to attracting the customer.

Most of customers are satisfied with store.

TV is the best way for attracting the customer.

Shortages of skilled workers.

Competitors

Fair price Local vendors

Future

Scope of expansion Customer friendly store

Improvements

Own website to for shopping Employee approaches The labels can be in “Hindi” or local

language

Conclusion

At this point reliance fresh is doing fairly good but if recommendations are added to it ,it would be more effective.