PROJECT REPORTOn

“Analysis of market operations of business partners in stock broking industry & their future

prospects”

Presented by-Saurabh Srivastava

16

INTRODUCTIONFor a stock broker it is necessary to knowWhat are the competitor’s strategies & actions.What they are offering to their customers.What are their market opportunities and

threats. In this research it was tried to understand the market operations of the

business partners in the stock broking industry and their upcoming opportunities & scope.

OBJECTIVE OF STUDY

This study was done to know the-

Strategies opted by different competitors. Different Services given to & by the business partners and their quality. Benefit of brand name of the broker in stock broking industry. Market Opportunities. To know how the branch functions in terms of sales and operations. To generate new business opportunities for RELIANCE MONEY.

Company Profile

The Reliance Anil Dhirubhai Ambani Group is among India’s top three private sector Business houses on all major financial parameters. Reliance Money is a group company of Reliance Capital.Reliance Money is a single window which offers the options of choosing various type of asset classes like-• Equities, • Equity & Commodities Derivatives,• Mutual Funds, • IPO’s,• Offshore Investments• Life & General Insurance products,• Money Transfer, • Money changing and Credit Cards.

METHODOLOGY OF STUDY RESEARCH PROCESS

Defining the research problem

What are the different offerings of the competitor brokers to their business partners & their market operations and what are the prevailing market opportunities.

Specifying research objective

To collect data from different competitor brokers regarding their business operations, offerings, strengths & weaknesses and then to analyze that data to define a final conclusion.

Data collection method Data used in this project work is primary data. Data was collected through questionnaires directly filled by taking the responses of the business partners.

Selecting the sample type or source

The sampling was deliberate sampling or convenience sampling. Convenient sampling is used to get information from the sources which were most liable to give accurate information.

Determining the sample size

While selection the sample size case has been taken such that it fulfills the requirements of efficiency, reliability and flexibility. The sample size in this research is 50.

Data collection Organizing and carry out the field work.

FINDINGS1) – Quality of the services offered by the brokers to the sub brokers & authorized persons on the

dimensions of –- Product & training support.

-Transaction & processing support.-Marketing & promotional assistance.

-Additional products services availability

2)- Availability of different financial products & services-

-Life insurance. -General insurance.

-Mutual fund. -Advisory services.

-Wealth management. -Money transfer.

-Loans, credit cards -Gold investment.

3)- The benefit of goodwill, recognition

& business reputation of broker.

A) - Product & Training support –

50%

16%

22%

12%

QualityVERY GOOD 50% GOOD 16%SATISFACTORY 22% POOR 12%

B) – Transaction & Processing support-

40%

20%

30%

10%

QualityVERY GOOD 40% GOOD 20% SATISFACTORY 30% POOR 10 %

C) – Marketing & Promotional Assistance-

8%

10%

42%

40%

Quality

VERY GOOD 8% GOOD 10% SATISFACTORY 42% POOR 40%

D) – Additional products & services availability-

30%

10%

36%

24%

QualityVERY GOOD 30% GOOD 10% SATISFACTORY 36% POOR 24%

Availability of different products & services

LIFE INSUR-ANCE

GENERAL IN-SURANCE

MUTUAL FUNDS

ADVISORY SERVICES

WEALTH MANAGE-

MENT

MONEY TRANSFER

LOANS, CREDIT

CARDS, & GOLD COINS

AVAIL-ABILITY

35 20 40 15 28 2 3

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

42.5

AVAILABILITY

NO

OF

BUSI

NES

S PA

RTN

ERS

Do you have benefit of goodwill, recognition & business reputation by the name of your broker

8%

92%

RESPONSEYES NO, SELF RECOGNITION

FUTURE OPPORTUNITIES IN STOCK BROKING INDUSTRY

ASSET ALLOCATION MISMATCH = OPPORTUNITY –

CHANGING DEMOGRAPHIC LANDSCAPE –

2001 2006 2011 20160

100

200

300

400

500

600

700

800

900 population (in millions)

60 years & above < 15 years 15-59 years

ECONOMIC GROWTH-

INDIAN STOCK MARKET INDEX-

GROWTH IN STOCK BROKING INDUSTRY-

Turnover in stock exchange• In 2000 - Rs. 9, 495 crores• In 2010 - Rs. 1, 65, 280 crores

Number of sub broker• In 2000 - 5, 675• In 2010 - 40, 000 plus

Number of De-mat accounts• In 2000 - 25,00, 000• In 2010 - 1,83,79, 794

SUGGESTIONSCompany should start a free of

cost training program for these kinds of customers.

Motivational programs should be conducted in order to increase the efficiency of the business partners.

Company should customize the products & services according to the needs of the customers.

Company should start a system of filling up of feedbacks and complaints online so that rectification of errors can be done easily.

Company should start a kind of soft skill training program for all of its business partners.

SUGGESTIONS

Promotions should be more aggressive & dynamic.

Seminars and awareness programs should be organized from time to time to make everyone aware about the offerings of the company.

Though the service quality is good but it should become better consistently as good service and better relationships are the key success factors in the current market situation.

The process of documentation should be hassle free.

CONCLUSIONThe study concluded:-Reliance money has-Brand name & market reputation.Price competitiveness.Very fast processing.Good customer care.Flexible management system.A one stops shop of all financial products.A basket of products.The stock broking industry has- Great future.Better investment opportunities.Increased money movement.More no of investors.More no of brokers.

Sources of referenceQuery.nytimes.comWorld wealth report by CRISIL.NSE, BSE, CDSL, NSDL & Reliance Money websites.Tradingeconomics.comBOOKS-Research methodology-C.R. KothariBusiness statistics- S.P. Gupta & M.P.Gupta Marketing management- Philip Kotler MAGAZINES-Economic Times.Business Today.4 Ps of business & marketing.