ANSHUMAN NANDA (14DM003)

GEETI GOURAV PATI (14DM022)

About Reliance… :

Head quarter is in Navi Mumbai ,Maharastra,India .

Is the 2nd largest telecom oporeter only after BHARTI AIRTEL .

is the 15th largest mobile phone operator with over 150 million subscribers.

Established in 2004, it is a subsidiary of Reliance Anil Dhirubhai Ambani Group .

Reliance group of companies Founded by Dhirubhai Ambani in 1966 .

Reliance Anil Dhirubhai Ambani Group was formed when Reliance group companies was divided up ,is headed by

Anil Ambani .

Mission and vision : Mission 

Reliance’s mission is:

To provide the best and most value-adding advice within investor relations, financial communications, media

relations, crisis communications, issues management and CSR reporting .

To be an independent sparring-partner and to provide excellent advice for our clients in connection with IPOs, ECM

and M&A transactions, corporate governance-related issues as well as in connection with preparations of

contingency communications plans regarding public takeovers .

Reliance’s activities shall be of benefit for both our clients, collaboration partners, employees and shareholders .

Vision 

Reliance’s vision is:

To be our clients’ ’first call’ and preferred collaboration partner within our business areas .

To consistently exceed our clients’ expectations for professional and value-adding advice.

Our objective is long-standing and trustful client relationships created via excellent advice and service .

Values :

We are governed by our fundamental values:

Quality: We do not compromise – we have a passion for the best quality.

Innovation: We are innovative and wish to enthuse our clients.

Ambition: We set high objectives and push to achieve the best results.

Honesty: We are honest towards our clients, also when it may be unpleasant.

Integrity: We keep our word, guard confidentiality, and maintain a high level of integrity .

Segmentation :

The company has five segments;

Wireless segment includes wireless operations of the company

Broadband segment includes broadband operations of the company

Global segment include national long distance and international long distance operations of the

company and the wholesale operations of its subsidiaries

Investment segment includes investment activities of the Group companies, and Other

segment .

Other segment consists of the customer care activities and direct-to-home (DTH) activities .

Major subsidiaries :• Subsidiary Reliance Telecommunication Limited (RTL) operates in Gujarat, Madhya Pradesh, 

West Bengal, Himachal Pradesh,Odisha, Bihar, Assam, and the northeast of India. It first offered 

GSM services in January 2003.

• Reliance Tech Services is the IT services wing of Reliance Anil Dhirubhai Ambani group. It provides IT

consultancy, business process outsourcing and software development for Reliance Communications

and other ADA group companies.

• Reliance Globalcom owns the Fiber-Optic Link Around the Globe undersea cable system

• RIDC provides Internet data centre (IDC) services located in  Mumbai,  Bangalore, Hyderabad  and 

Chennai.

SWOT Analysis : Strenght :1.Flexible plans 

2.Good advertising 

3.High brand visibility 

4.Celebrity brand ambassadors 

5.Ability to attract customers with various plans

Weakness :

Price competition from BSNL and MTNL 

Opportunity :

1.Fast expanding cellular market 

2.Latest and low cost technology 

Threats :

1.New entrant's low price offering 

2. Fake documents

3.Mobile Number Portability

7 p’s :

Product

Price

Place

Promotion

Physical Evidence

People

Process

Product :

Reliance mobile always faced the problem of weak network. So to correct the major

have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network.

Product has to sell itself. Now they are launching about more than 1100 network towers

to provide more coverage to its customers.

Price :

There are many ways to price a product. The pricing policy/ strategy vary in various

situations. In case of Reliance mobiles they have priced their product at a very low

price & they also come up with new plans.

Place : Another element of Marketing Mix is Place. Place is also known as channel,

distribution, or intermediary. It is the mechanism through which goods and/or

services are moved from the manufacturer/ service provider to the user or consumer.

Reliance Mobiles do not find it very difficult to find the distribution channel because

they are the old players and distribute their product in India.

Promotion :

Another one of the 4P's is Promotion.

This includes all of the tools available to the marketer for 'marketing communication'.

Reliance has recently started doing heavy promotions.

Physical Evidence :

Physical Evidence is the material part of a service. Strictly speaking there are no physical

attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile

provide various rental plans.

People :

Reliance always valued their customers.

They provide a very cheap call rates affordable to the lower class.

Process : Process is another element of the extended marketing mix, or 7P's.

There are a number of perceptions of the concept of process within the business and

marketing literature.

Competitors :• Aircel

• Airtel

• BSNL

• Idea

• MTNL

• MTS

• Tata DoCoMo/Tata Indicom

• Vodafone.