remaining agile amidst seismic shifts in the social media landscapekelly
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8/8/2019 Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeKelly
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Remaining Agile Amidst SeismicShifts in the Social Media
Landscape
Kelly CutlerCEO
Marcel Media
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Social Outlets ² Unlimited Opportunities
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Nearly half of Americans age 12 and older have a profile on at
least one social networking site.
86% of Americans 18-29 use social networks, and the number is
growing for Americans 30-49 (61%), 50-64 (47%), and 65+
(26%).
Social Media users expected to reach 127 million by end of this
year.
Stats from The Pew Internet Project
Source: http://pewinternet.org/Reports/2010/Online-Product-Research.aspx
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The Challenge with Social Media
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The challenge with rapid social adoption lies in creatingconsistency with overall engagement and marketing strategies.
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Let·s take a look at current trends with social outlets and tipsfor how to navigate them.
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Agenda
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1 Facebook Trends & Tactics
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YouTube Trends & Tactics
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3 Twitter Trends & Tactics
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4 Integrating Social Channels
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5 Useful Tools
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Facebook Trends & Tactics
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Page Browser issimply acollection of Facebook Pages,highlighted
through Pagephotos, thatusers can siftthrough todiscover andquickly ´Likeµ
Pages of interest.
Facebook: Page Browser
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Does your page give the info that your market is searching for
Make sure it does.
Will users recognize your photo/image thumbnail?
Add content to your page that users can actually like!
Add Google Analytics to your page.
Tactics
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The Facebook Like button, launched in April at f8, Facebook·sdeveloper conference, is now present on roughly 2 million sitesaround the web, from sports sites to news organizations and more.
Facebook: Like Button
Source:http://mashable.c /2010/09/24/facek-page-browser/
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Facebook Markup Language (FBML)
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Provide incentives
Post content that inspired conversation
Generate interest and maintain it
Drive interaction and engagement
Increasing Likes on Facebook
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Adding Google Analytics to Facebook
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YouTube Trends & Tactics
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YouTube announced that it has increased its upload limit from 10minutes to 15 for non-partners.
On the YouTube blog, the video-sharing site explains that it·s been
beefing up its copyright protection tools of late, i.e. the Content ID system (which lets copyright holders have more control over theircontent). Therefore, it·s less likely that users can, say, uploadlarge chunks of movies and TV shows without permission.
Note: Facebook allows lengths of up to 20 minutes
YouTube: Longer Videos
Source: http://mashable.com/2010/07/29/youtube-15-minutes/
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1. Begin with a powerful, creative messageYou don¶t need an expensive crew ² use a hand-held recorder.
2. Include branding/logo in your video
3. Create keyword-rich file, detailed tags, titles, and descriptionsto identify video topic
4. Create an optimized, branded YouTube channel in a relevantcategory
5. Track your resultsUse tools such as: YouTube Insights (user metrics) and TubeMogul(distribution and analytics).
5 Tips for Successful Online Video
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Twitter Trends
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With its new interface, the Twitter homepage is now a more logicalplace to advertise than it was before.
An analytics dashboard:Rolling out starting in Q4, the dashboard will help Twitter users
understand how tweets spread and who is spreading them.
Twitter: New Interface
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Include Keywords
If you tweet a link, read everything in it before you submit. Find the
important keywords and then write a tweet consisting of those alone.
Addressing Key People
Put a ´cc:µ at the end of the tweet with your preferred key people
mentioned after it.
Brand Your Tweets
When branding a tweet, you simply make sure that what you tweet also
has a hashtag branding on it - 2-3 hashtags max.
Tips for Successful Tweets
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Encourage retweets and share their value ² What·s the point of retweeting?
Post links to your twitter profile on other social sites
Use hash tags (#)
Tweet photos
Increasing Followers on Twitter
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Tweetbeep
Tracks conversations which mention your company
Thummit Provides an analysis based on Twitter conversations
Tweetmeme
Tracks and analyzes popular links on Twitter
TwitterFriends
Tracks your interactions
Tools to Monitor Twitter
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Integration Social Channels
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KPIs for Social Media
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Comments
Feedback (via the site)
Followers (follow something / someone)
Groups (create / join / total number of groups / group activity)
Like this (a simpler form of rating something) Profile (update profile image,bio, links, etc)
Report spam / abuse
Time spent on key pages
Time spent on site (by source / by entry page)
Total contributors (and % active contributors)
Views (videos, ads, rich images)
Key Performance Indicators
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Tips for moderation and interaction
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Know your target audienceSome users may think that moderation will censor their comments. Ifthe topics related to your company or industry are particularlycontroversial, this is an important consideration to plan for.
Check moderation settings
Every social network is different. Make sure to check how muchcontrol you can have over what users post or exactly what they·reallowed to post.
Post your usage policyTell your users the purpose of the page, profile or group. For
example: ´This page is meant to provide product and informationupdates for the XYZ Company. Any posts that deter from this topicwill be removed.µ
Best Practices
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Free social tools that monitor efficiency
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HootSuite is a website and online brand management service, whichpublishes to websites such as Facebook, Twitter, LinkedIn,
Foursquare, MySpace, and WordPress. It is also a Twitter client.
Spread messages
Monitor conversations
Collaborate with teams
Track results
HootSuite
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TweetDeck
TweetDeck is a free,
personal real-time
browser, connecting
you with your contacts
across Twitter,
Facebook, MySpace,LinkedIn, Foursquare,
Google Buzz and more.
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Social Mention
Social Mention is a
free social media
search and analysis
platform that
aggregates user
generated content.Social Mention
monitors 100+ social
media properties
directly including:
Twitter, Facebook,
FriendFeed, YouTube,Digg, Google etc.
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Ping.fm
Ping.fm is a free socialnetworking and micro-blogging
web service that enables users
to post to multiple social
networks simultaneously.
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Key Takeaways
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Take advantage of Social Media growth and innovations:
Updated Facebook Pages
Facebook ´Likesµ
Adding Google Analytics to Facebook
YouTube Video Length
Twitter·s New Interface
Utilize tools to solidify your overall messaging and always trackyour efforts!
Summary
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Kelly Cutler
312.280.1974
Linkedin.com/kellycutler
Speaker Contact Info
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Speaker Photo
Thank You!