remark · pdf fileinsert you tagline here 12 • acquired banks.com financial properties...
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Remark Media NASDAQ: MARK
Overview
Sharecare
Roomlia Mobile Hotel Booking
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Remark Media is an innova6ve digital media company focused on the 18 to 34 year old demographic. Our proper6es deliver culturally relevant, dynamic content that aGracts and engages users on a global scale. We own and operate a porKolio of assets across the following ver6cals:
Banks.com, FileLater.com US Tax Center @ IRS.com
TaxExtension.com
How Stuff Works International China: Bowenwang.com
Brazil: Comotudofunciona.com
Health & Wellness
Personal Finance Know-How: International
Lifestyle & Fashion
Overview: Growth Initiatives
Bikini.com
Roomlia Mobile Hotel Booking
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Asia: Sports & Live Action Content
Sports & Live Action
Roomlia Hotel Booking App
Travel
Project Kankan
Social Network
History
Sharecare How Stuff Works Interna5onal*
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2007 2013-2014 2012 2010
Personal Finance
Purchase of How Stuff Works by Discovery to serve as the backbone to its digital plaKorm Secured exclusive digital publishing rights to HSW in China and Brazil and launched BoWenWang.com and ComoTudoFunciona.com
Entry into growing digital healthcare sector Partnership with Dr. Mehmet Oz Lead developer of Sharecare technology plaKorm
Opportunity to expand upon Company’s technology plaKorm to other ver6cals Purchase of the Banks.com porKolio of digital finance sites, including FileLater.com and US Tax Center @ IRS.com
Millennials Pure play on the 18 to 34 year old demographic in US & Asia Acquisi6on of Bikini.com and subsequent rebranding Launch of Premium Boxing Channel in Greater China Entrance into travel ver6cal through Roomlia Development of Kankan
*How Stuff Works Interna6onal officially changed its name to Remark Media, Inc. in November 2011
MARK (NASDAQ) 5
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Oct 31, 2012 – Dec 8, 2014
Market Capitalization (Fully Diluted) $66 Million Year To Date Return +4% Return Since November 2012 437%
12/8/14 $4.85
Health & Wellness
“In 2013, over 72% of internet users searched for health information online.” - Pew Research Center’s Internet & American Life Project
Sharecare
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Interactive Services
Strong Partnerships
Leading online health and wellness engagment plaKorm providing “on demand” health care answers from an esteemed network of healthcare experts.
Compelling Information • Developed by Dr. Mehmet Oz and WebMD Founder Jeff Arnold • Real Age Test taken by over 27 million people • AskMD App launched December 2013
• Co-founded in 2009 • Remark Media led Sharecare’s Technology Platform Development • Remark Media owns appoximately 8% of Sharecare common stock and has BOD
representation
Relationship History
Know-How: International
“China and Brazil had over 618 million and 99 million internet users, respectively, in 2013.” –Internet Telecommunication Union
BoWenWang – How Stuff Works China 9
www.bowenwang.com.cn
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Remark Media has exclusive digital publishing rights to all translated and localized content for How Stuff Works in China.
• China has 641 million internet users* • Over 55% of Chinese users are under the age of 30* • 90% of users access web via mobile devices* • Mobile users have increased 37% since 2012*
2014 Statistics
Rapid Growth in China
• 228,000 monthly unique visitors • 93% new and 7% returning visitors • 375,000 average monthly page views • Average site visit: 1.02 minutes
*China Internet Network Informa6on Center (CNNIC)
China Ad Networks • Internet ad spending is projected to grow from $9.4
billion in 2012 to $15.4 billion in 2014 • Matured market capable of supporting online ad
spending business models
ComoTudoFunciona – How Stuff Works Brazil 10
www.hsw.uol.com.br
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Remark Media has exclusive digital publishing rights to all translated and localized content for How Stuff Works in Brazil.
• 107 million internet users in Brazil* • Latin America ranks in the the world’s top 20
markets for internet retail sales* • 48% of the Brazilian internet audience is 18-34*
Brazil Ad Networks
Emerging Market Trends
• Internet ad spending projected to grow from $2 billion in 2012 to $3.1 billion in 2014
*mScore Media Metrix (2013)
2014 Statistics • 1.4 million monthly unique visitors • 78.9% new and 21.1% returning visitors • 2.1 million average monthly page views • Average site visit: 1.49 minutes
Personal Finance
“81% of college educated Millennials have at least one form of outstanding debt and 44% have more than one.” – College- Educated Millennials: An Overview of Their Personal Finances
Personal Finance Portfolio
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• Acquired Banks.com financial properties in 2012 • Acquired TaxExtension.com properties in 2014 • Relaunched Banks.com on November 11, 2014
• Focus on millennials • Additional rich content • Further optimize TaxExtension sites • Implementing off season campaigns
Personal Finance Sites
• Millennials possess low levels of financial literacy, even among highly educated individuals
• Poor personal financial practices • Widespread short and long term debt obligations
Millennials & Money
High-Value Properties
Banks.com
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New Opportunities
New focus on aspira6onal, informa6onal, trending finance, and money related stories and news. • Original Editorial: Deep, honest, first-‐person perspec6ve • Gehng Social: Previously underu6lizied social accounts are fully integrated
• Build upon current monetization platforms
• Recruit premium sponsorships within the financial space
Updated Content • Article creation inline with
current events and trending topics
• Site is interesting, informative, and enticing to interact with
Strategic Approach • Leverage Remark’s contacts • Build and engage new audience • Collaborate with peer sites and
brands • Pitch our content to the major
players (Ex. Aol, Huffington Post)
Banks.com
Any Device
• Fully responsive design • Appealing on all platforms, including
iPhone 6 and iPhone 6 Plus • Tablets have a separate and unique
experience as well
Mobile Engagement
• Expecting mobile traffic to surpass desktop in 2015
• Monetization platforms have been optimized
• Social sharing accessible
The Mobile Experience Article Page Homepage
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Social Network
Kankan
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Kankan is a super meta network that crosses all social network boundaries. A
Chinese Weibo user can friend an American Instagram user. Kankan connects users from all major social networks in China, US, South
America, Europe.
Kankan is a mega warehouse of social data containing four dimensions: location, time, users, categories. This data enables users
and merchants to connect more effectively by interests and locations.
Kankan helps social users discover new friends, destinations, and news by locations,
time, mutual interests, and shared relationships.
Kankan helps users meet nearby friends and friends of mutual interests.
Kankan is a time machine that takes users to destinations in the past and view social
posts.
“Mobile travel sales are forecasted to grow from $16.4 billion in 2013 to $64.7 billion in 2018, an annual compound growth rate of 37.4%” – eMarketer
Travel
Mobile Travel Growth 18
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Primary Focus on Mobile
Mobile Ascendancy • Nearly all growth in online travel
attributable to mobile • Key driver: last-minute mobile
travel bookings • From 2014 to 2018, mobile’s share
of digital travel sales will increase from 18% to 37%
Strategic Acquisition • May 2014: Hotelmobi Acquisition • Cutting-edge hotel mobile
application company • Founded by Expedia lodging
executives Michael Reichartz and Jim Ferguson
• Career highlights include leading the team with the highest market share in the industry for an Online Travel Agency (OTA)
The Roomlia App 19
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Disruptive Technology • Simplified “Swipe and Tap” feature • Ability to book for the next 7 days, not just tonight • Proprietary technology and competitive pricing • US Launch: Currently in over 30 markets and growing rapidly • International Expansion: 2015
Hotel List Hotel Info Check Out City List
Building Connectivity For Growth 20
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How Exclusive Rates Are Discovered 21
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Step 1 Step 2 Step 3 Step 4
City & dates chosen by the consumer
Consumer views a property
If the consumer reverts back to the hotel list
a competing hotel may offer an exclusive
Exclusive rate is shown in a different
color for ease of discovery
Lifestyle & Fashion
“The Millennial generation’s purchasing power is $600 billion per year and is expected to reach $1.4 trillion by 2020. “– ComScore
Bikini.com
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Millennial Consumers
An aspirational, beach lifestyle destination for the 18 to 34 year old Millennial generation • Original Editorial: Spans fashion, beauty, travel, and health and wellness verticals • Ecommerce: Curated swimwear boutique with approximately 30 brands and growing
• Over 1/3 of the US adult population of 241 million
• Largest purchasers of fashion apparel
• Seek relevancy and authenticity in their consumer experiences
Swimwear Vertical • Global swimwear market to
reach $17.6 billion by 2015 • Key Growth Driver: Swimwear’s
shift to the casual clothing category
Strategic Approach • Focus on elevating beach
lifestyle • Connect with followers and
convert non-users through enhanced engagement
Bikini.com
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Millennials on Mobile
• 80% of consumers own smart phones • More likely to use smartphones and
tablets than desktops when at home • Own multiple connected devices and
comfortable with multitasking • Drawn to innovative visual and
auditory experiences
Mobile Engagement
• Mobile version launched April 2014: • Unique, dynamic mobile design • App look & feel • Compatiblity across mutliple
devices
The Mobile Experience Shop Page Landing Page
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Sports & Live Action
"In 2013, 247 million internet users in China watched or downloaded video on their mobile phones, an increase of 112 million or 83.8% YOY" - China Internet Network Information Center
Premium Boxing
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Impressive Launch
• Leading streaming video platform in Asia • 36 million daily active users • 300 million downloads
China’s first live streaming boxing channel
• November 24, 2013: Channel debut in Asia with Pacquiao v. Rios “Clash in Cotai” fight • Official digital distributor in China, Taiwan, Hong Kong, South Korea, & Macau • Total views of live fight were over 5 times the number of US Pay Per View audience • Remark Media provided social media, marketing, brand partners, and sponsors
PPTV Live Overview
Content Initiatives • Drive traffic by developing and acquiring additional rich media opportunities • Deliver original sports and entertainment content • Leverage longstanding business partnerships in Asia • Digitally distribute award winning “China Heavyweight” film
PPTV Boxing Channel
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Boxing
0.6 0.5 0.4 0.6 0.8
1.3 1.1 1.0
1.3 1.2 1.2 1.3 1.2 1.4
1.1
1.5
2.2
4.6
3.6
3.1
3.8 3.5 3.6
3.9
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct
Unique Views (M) Video Views (M)
Since Chinese boxers medaled in the 2008 and 2012 Olympic Games, the sport’s popularity has exploded in China. It is now the country’s third-most popular spectator sport.
New Content Channels in Asia
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Korean Pop Music (KPOP)
Initiatives underway for additional sports & live action channels
Race Car Driving
Basketball Soccer
Future Opportunities
Future Opportunities 30
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Content Aggregators China Content Plays Social Media YouTube / Multi Channel Network
Content
Corporate Profile
Executive Officers 32
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Kai-Shing Tao - Chairman and Chief Executive Officer Kai-Shing Tao has served in a directorship capacity for Remark Media since the Company's public listing in 2007. After being elected Chairman and Co-Chief Executive Officer in October 2012, he assumed the position of Chief Executive Officer in December 2012. Additionally, Mr. Tao is Chairman and Chief Investment Officer of Pacific Star Capital Management, L.P., a private investment group. Prior to
Douglas Osrow - Chief Financial Officer Douglas M. Osrow joined Remark Media Inc. as Chief Financial Officer in the fall of 2013. Previously, he was Chief Financial Officer of Paragon Gaming, a leading North American gaming company and resort developer. Prior to Paragon Gaming, he worked as a Vice President in the investment banking division of Citadel Securities. Mr. Osrow brings buy-side investment and operational experience, having worked as a
founding Pacific Star Capital Management, L.P., Mr. Tao was a Partner at FALA Capital Group, a single family investment office. Mr. Tao serves on the Board of Directors of Paradise Entertainment Limited (HK:1180) as Head of the Audit Committee and on the Board of Directors of Genesis Today, a leading health and wellness company. He earned his undergraduate degree from the Stern School of Business at New York University.
Senior Analyst at Hawkeye Capital Management and as Assistant to the President at Ziff Brothers Investments, LLC. Mr. Osrow earned an undergraduate degree from Northwestern University and an MBA from Kellogg School of Management.
Board of Directors Kai-Shing Tao Chairman & CEO
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Theodore Botts Director
Robert Goldstein Director
William Grounds Director
Jason Strauss Director
Kai-Shing Tao has served as a member of Remark Media’s Board of Directors since the Company’s public listing in 2007. He was elected Chairman and Co-Chief Executive Officer in October 2012 and became the Company’s sole Chief Executive Officer in December 2012.
Theodore P. Botts has been a member of Remark Media’s Board of Directors since 2007. He is President of Kensington Gate Capital, LLC, a private, corporate finance advisory firm. Mr. Botts previously was on the Board of Directors of INTAC International and served as Chairman of the Audit Committee.
Robert G. Goldstein joined Remark Media’s Board of Directors in 2013. Mr. Goldstein is President of Global Gaming Operations of Las Vegas Sands Corp., a NYSE-listed company. His primary focus is on overseeing the company’s gaming operations in the United States, Macao and Singapore.
William W. Grounds was elected to Remark Media’s Board of Directors in 2013. Mr. Grounds is a Director and President of Infinity World Development Corp., an affiliate of Dubai World. Additionally, Mr. Grounds serves on the Board of Directors of MGM Resorts International (NYSE: MGM).
Jason Strauss joined the Board of Directors of Remark Media in 2014. Mr. Strauss is a founding partner of the Tao Group, a global hospitality and lifestyle company specializing in offering consumers a premium nightlife experience at its various events and venues.
Ashford Capital Management Inc. CITIGroup Global Markets Inc.
(CMGI) Digipac LLC
Goldman Sachs & Co. Janney Montgomery Scott L.LC
Morgan Stanley & Co. Oppenheimer & Co. Inc.
Select Institutional Shareholders 34
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Thank You