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RE/MAX HIGHLIGHTS | FEBRUARY 2017
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February 2017 National Housing Report and Infographic
REPORTS & ANNOUNCEMENTS
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February 25 >
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Remax.com Once Again Most Popular Real Estate Franchise Website Website’s Traffic Nearly Double the Next Franchise Site
DENVER – More home shoppers searched on remax.com in 2016 than any other national real estate franchise website, according to recent data provided by Hitwise. The website had more than 77 million visits last year, more than the next two competitors combined and nearly double the number of annual visits of its closest competitor. The total number of visits to remax.com in 2016 was up 28 percent from the previous year, while three of the four next ranking franchise sites experienced a decrease in annual visits. In 2015, the RE/MAX site had just under 20 million more visits than its closest competitor. It is a testament to incredible brand power of RE/MAX, the quality of RE/MAX agents, and ever-increasing consumer engagement with the network’s flagship website. Total number of annual visits according to Hitwise: remax.com 77,463,705 (2016) 62,132,115 (2015) century21.com 39,006,189 (2016) 42,457,848 (2015) kw.com 36,219,042 (2016) 31,567,836 (2015) coldwellbanker.com 20,328,480 (2016) 20,618,581 (2015) weichert.com 18,236,506 (2016) 20,452,820 (2015) “Remax.com continues to dominate its national franchise competitors in the number of annual visits from home shoppers,” said Adam Contos, Chief Operating Officer of RE/MAX, LLC. “RE/MAX regularly enhances the customer experience on remax.com and expand valuable tools for our agents. Our site gives consumers the most accurate and timely data available and is one of many reasons why remax.com is the online leader.” RE/MAX, LLC unveiled bold enhancements to its website in early 2016. Already the most visited real estate franchise online, the global real estate leader looked to improve the consumer experience. The new remax.com enhances the mobile experience by offering a modern responsive design and personalized features such as places, mapping, sharing, social and alerts.
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Monday, February 13, 2017
Contact: Jason Lindaman
Sr. Public Relations Manager, RE/MAX, LLC (303) 796-3546 | [email protected]
Remax.com Once Again Most Popular Real Estate Franchise Website
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RE/MAX Launches New Ads Spun from Popular 2016 Campaign Camp + King and Director Roman Coppola Spotlight RE/MAX Agents’ Hustle
DENVER – RE/MAX, the world’s most productive real estate network, launched a new fully-integrated advertising campaign this week including 12 TV spots from the creative talents of San Francisco-based advertising agency Camp + King and Director Roman Coppola. Camp + King was challenged to one-up their popular 2016 advertising campaign, The Sign of a RE/MAX Agent, and partnered with Roman Coppola to build on last year’s smart, savvy, fast-paced ads to show the critical work RE/MAX agents do behind the scenes making home buyer and seller dreams a reality. “Last year we launched The Sign of a RE/MAX Agent, focusing on how much RE/MAX agents hustle behind the scenes to make buying or selling a home easier for their clients,” said Jamie King, Partner & CEO of Camp + King. “This year, we’re continuing the campaign, but instead of just hustle, we’re showcasing the knowledge and experience RE/MAX agents bring to every real estate transaction.” The 15- and 30-second TV spots, including one Spanish version, feature RE/MAX agents who are not only local market experts, but who scout neighborhoods, stage homes and give sage advice about one of the most important financial decisions a person or family will make. Like last year’s advertising, the clever campaign expands to radio, outdoor, print and digital treatments that will run throughout 2017 in markets across the country. “In an age where consumers seemingly have every tool and technology they need to buy and sell their own home, it’s critical to remind them why RE/MAX agents are absolutely crucial to the home buying and selling process to help their clients find the perfect place,” said Adam Contos, RE/MAX Chief Operating Officer. “From scouting homes to managing inspections, negotiating price and orchestrating a complicated transaction, RE/MAX agents do more and this campaign illustrates that in a youthful, fun and memorable way.”
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Wednesday, February 8, 2017
Contact: Cory Vasquez
Director PR & Social Media, RE/MAX, LLC (303) 796-3667 | [email protected]
RE/MAX Launches New Ads Spun from Popular 2016 Campaign
6 Easy, Affordable Smart Home Features That Could Help You Sell Your Home Faster >
5 Things You Should Love About Your Home Before You Commit >
The RE/MAX Blog >
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RE/MAX Named Top 15 Fastest-Growing Franchise Global Franchisor Only Real Estate Franchise Listed By Entrepreneur Magazine
DENVER –RE/MAX, LLC, a leading real estate brokerage franchise, has been ranked as one of the world’s fastest-growing franchises by Entrepreneur magazine. The global real estate franchisor was the highest ranking real estate franchise on the “2017 Top Fastest Growing Franchises” list, taking the 15th spot overall. This is the fourth consecutive year RE/MAX has been named on the list. “Our unique business model revolutionized the housing industry over 44 years ago by putting real estate agents first,” said Chris Pflueger, Vice President, Business Development, RE/MAX, LLC. “Today, RE/MAX has more offices, in more countries, than any other real estate brand. RE/MAX has continued growing because our franchisees are able to independently run their businesses while receiving leading-edge tools, on-demand education and the support they need from a global brand.” Highlights of the “2017 Top Fastest Growing Franchises” include: • RE/MAX is the only real estate franchise on the list with franchisors like Dunkin Donuts, Jimmy Johns and Orangetheory Fitness • RE/MAX ranked #15 overall, up from #17 in 2016 and #45 in 2015 Entrepreneur magazine’s “Fastest Growing” list is a spin-off of the magazine’s annual “Franchise 500” survey, the oldest and most comprehensive franchise ranking in the world. The fastest-growing rankings are based on the number of new franchise units added in the U.S. and Canada from July 2015 to July 2016. In the U.S., RE/MAX experienced the highest percentage of franchise sales growth in the Carolinas, New York and Florida regions in 2016. Earlier this year, RE/MAX was named as the top real estate franchise and ranked in the top 10 of the prestigious “Franchise 500” survey. Companies are chosen for the list based on multiple criteria, including financial strength, stability, size and growth rate.
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Tuesday, February 21, 2017
Contact: Kaitlin McMurry
Public Relations Specialist, RE/MAX, LLC (303) 796-3222 | [email protected]
RE/MAX Named Top 15 Fastest-Growing Franchise
February Commercial Update >
The RE/MAX Collection 2017 Luxury Forum Save the Date >
LUXURY
EDUCATION
RU Video: Building on Success with Momentum Training
FOR IMMEDIATE RELEASE Office Name, 16 point Please use this template as a starting point. Change anything that is highlighted in yellow to make the
release more personalized and geared towards you/your RE/MAX office. Don’t forget to delete these instructions when you’ve finished editing the document! Feel free to
reach out to your regional PR contact with any questions or concerns. RE/MAXAgent(Name)Recognizedwith
RegionalSalesProductionAward CITY,State,Date-(Firstandlastname)ofRE/MAX(Office)ranked(Rankingnumber)overallinthe(Region)Regionfortotalcommissionsearnedin(Year).Thisisthe(First,second,third,etc.)year(Lastname)hasbeenrecognizedfor(His/her)annualcommissions.“(Firstname)’stirelessdedicationtohelpingmembersofthecommunityfindtherighthomehasallowed(him/her)toachievethishighhonor,”said(Broker/OwnerFirstandLastName),Broker/OwnerofRE/MAX(Office).“(Lastname)isoneofaselectfewRE/MAXagentsacrossthecountrytobegiventhisawardandwe’reextremelyproudthat(Firstname)isamemberofourteam.”(Lastname)hasbeenworkingintherealestateindustryformorethan(Number)yearsandhasextensiveexperiencein(Listspecialties).Among(Lastname)‘slistofachievements,(He/she)hasearned(Listotherhonorsandachievements).Inadditiontoexcellingintherealestateindustry,(Lastname)activelysupports(Listcommunityandvolunteeractivities).
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Commissions
FOR IMMEDIATE RELEASE Office Name, 16 point
Please use this template as a starting point. Change anything that is highlighted in yellow to make the release more personalized and geared towards you/your RE/MAX office.
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(TeamName)RecognizedasaTopTeaminRE/MAXRegion
CITY,State,Date–The(RE/MAXTeamname)withRE/MAX(Office),ranked(Rankingnumber)overallinthe(Region)Regionfortotalsalesvolumein(Year).Thisisthe(First,Second,Third,etc.)yearthat(Teamname)hasbeenrecognizedfortheirannualsalesvolume.(Teamname)iscomposedof(Listteammembersandtitles).Thiswellversedgroupofrealestateprofessionalshasextensiveexperiencein(Listspecialties).“Eachmemberofourteamhasworkeddiligentlytoachievethishighhonorinthemarket,”said(Broker/OwnerFirstandLastName),Broker/OwnerofRE/MAX(Office).“Ranking(Rankingnumber)inthe(Region)forannualsalesvolumeisatremendousaccomplishmentandI’mextremelyproudthatourteamcontinuestoraisethebarinrealestatein(State)andintheregion.”Among(Teamname)’slistofachievements,theyhaveearned(Listotherhonorsandachievements).TolearnmoreaboutRE/MAX(Office),visit(URL)orcall(phonenumber).
### AboutRE/MAX(OfficeName):RE/MAX(CompanyName)isalocallyownedandoperatedfull-servicerealestatebrokeragelocatedin(TownandStateormetropolitanCityandState).Foundedin(Year),thebrokeragehas(Number)Realtors®andspecializesin(Residentialand/orCommercial)realestate.RE/MAX(CompanyName)isaproudsupporterof(Children’sMiracleNetworkHospitals®,SusanG.Komen®,andothercharities),andislocatedat(MailingAddress).Tolearnmore,pleasevisit(URL).Contact:Name,TitlePhone,Email
Volume
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RE/MAXAgent(Name)EarnsHallOfFameAward
RE/MAXHonorsLocalRealEstateAgentforExcellentBusinessPerformance
CITY,State,Date-(FirstandLastName),withRE/MAX(Office),hasreceivedtheRE/MAXHallofFameAward,whichhonorssuccessfulagentswhohaveearnedmorethan$1millionincommissionsduringtheircareerswiththecompany.Lessthantwenty-threepercentofallactiveRE/MAXagentshaveearnedthisprestigiousawardsinceitsinception.“(Firstname)’stirelessdedicationtoserving(his/her)clients,consumersandourcommunityhasallowed(him/her)toachievethishighhonor,”said(Broker/OwnerFirstandLastName),Broker/OwnerofRE/MAX(Office).“Winningthisawardisasignificantaccomplishmentandwe’reextremelyproudthat(Firstname)isamemberofourRE/MAXteam.”(Lastname)hasbeenserving(his/her)communityasaRE/MAXagentformorethan(Number)yearsandhasextensiveexperiencein(Listspecialties).Among(Lastname)’slistofachievements,(He/she)hasearned(Listotherhonorsandachievements).Inaddition,(Lastname)activelysupports(Listcommunityandvolunteeractivities).
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AboutRE/MAX(OfficeName):RE/MAX(CompanyName)isalocallyownedandoperatedfull-servicerealestatebrokeragelocatedin(TownandStateormetropolitanCityandState).Foundedin(Year),thebrokeragehas(Number)Realtors®andspecializesin(Residentialand/orCommercial)realestate.RE/MAX(CompanyName)isaproudsupporterof(Children’sMiracleNetworkHospitals®,SusanG.Komen®,andothercharities),andislocatedat(MailingAddress).Tolearnmore,pleasevisit(URL).Contact:Name,TitlePhone,Email
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