re/max vs. the industry 2013€¦ · stats re/max is #1 in u.s. market share. nobody sells more...

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STATS RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX. ©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1 Full-year 2012. 2 Experian Marketing Services Hitwise data, full-year 2012. 3 Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%. 4 As of year-end 2012 unless noted. 5 Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6 Based on agent roster count at kw.com as of 2/13/13. 130229 RE/MAX vs. the industry 2013 U.S. RESIDENTIAL TRANSACTION SIDES 1 TOTAL U.S. WEBSITE VISITS 2 (Millions) U.S. NATIONAL ADVERTISING 3 COUNTRIES 4 OFFICES WORLDWIDE 4 AGENTS WORLDWIDE 4 828,960 52.47 32.8% 89 6,331 89,008 663,826 28.23 24.0% 44 5 3,100 82,200 390,391 41.07 20.1% 61 5 7,060 100,300 107,775 2.42 0.2% 33 5 2,322 31,000 64,515 2.57 6.5% 35 5 659 12,900 40,810 2.44 2.0% 2 5 252 8,300 Not released 23.55 1.8% 5 700 76,662 6 Not released 5.57 6.8% 3 1,500 50,000

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RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.

©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1Full-year 2012. 2Experian Marketing Services Hitwise data, full-year 2012. 3Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%. 4As of year-end 2012 unless noted. 5Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6Based on agent roster count at kw.com as of 2/13/13. 130229

RE/MAX vs. the industry 2013

U.S. RESIDENTIAL TRANSACTION

SIDES1

TOTAL U.S. WEBSITE VISITS2

(Millions)

U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES

WORLDWIDE4

AGENTSWORLDWIDE4

828,960 52.47 32.8% 89 6,331 89,008

663,826 28.23 24.0% 445 3,100 82,200

390,391 41.07 20.1% 615 7,060 100,300

107,775 2.42 0.2% 335 2,322 31,000

64,515 2.57 6.5% 355 659 12,900

40,810 2.44 2.0% 25 252 8,300

Not released

23.55 1.8% 5 700 76,6626

Not released

5.57 6.8% 3 1,500 50,000