remodel einstein - online school for homeowners that hire pros

LYNDA.COM FOR HOMEOWNERS THAT HIRE PROS

ONLINE LEARNING COMPANY THAT MAKES REMODELING MAKE SENSE!

Copyright © 2014 | Monica D. Higgins | All Rights Reserved | CONFIDENTIAL --‐ Do Not Distribute Without Permission | www.RemodelEinstein.com


13-17 18-24 25-34 35-44 45-54 55-640%

500%

1000%

1500%

2000%

2500%Male Female

Years

TRACTION 2

COMPLETED THE FIRST ONLINE REMODELING

COURSE

18kAttracted video views for course concept

Top200

Attained Video Status on eHow

Named eHow’s Home Improvement Expert

Validated Target Demographic & Distribution Channel

Proven Process and Expert Knowledge Featured By/In:

90%CSAT

Confirmed Right Content For Right Audience


U.S. MARKET OPPORTUNITY 3

Professionally Completed Residential Remodeling Projects !

STEADY ANNUAL GROWTH OF 3.5% PROJECTED OVER NEXT 5

YEARS

$150Billion Spent Annually by

20M Remodeling Homeowners

$10K Average Project Size

CURRENT MARKET:

FUTURE MARKET:

Rebound of housing market/home sales

Aging house stock and distressed properties

Remodeling highest in the 1st two years of ownership

Heightened awareness of environmental issues

NEXT 10 YEARS…

(Source: Joint Center for Housing Studies of Harvard University)

NEW DECADE OF GROWTH FOR REMODELING


CUSTOMERS 4

17%

31%

52%

Other Households (Owner Occupied Units)

Landlords andProperty Managers

(Rental Units)

Households in the

Top 5% Income Level

(Owner Occupied Units)

Remodel Spending is Correlated with Household Income

Major Market Segmentation

2013


Take up to 30% LongerUninformed Amateurs Hiring Pros

Cost Up to 50% More

THE PAIN 5

Remodeling Homeowners

Budget Overruns Construction DelaysHigh Risk

Lack Time to Sort through 1000’s of Websites and Videos


THE PAIN RELIEF 6

Remodel EinsteinOnline Remodeling Courses

Boost Homeowners’ Remodeling IQs

TAUGHT BY REMODELING EXPERTS

On Demand

Step-by-Step Guidance

Easy-to-Follow Video Lessons

Smartphone, Tablet or Desktop


RESULTS 7

Design Fees

Up to

30%B

EF

OR

EA

FT

ER

BE

FO

RE

AF

TE

RB

EF

OR

EA

FT

ER

Construction Costs

Up to

50%

SAVINGS:


BUSINESS MODEL 8

Learn From A Pro

Achieve Success!

Sign up

How This Works

Turn knowledge into powerWatch easy-to-follow videosBasic Content: Free

Premium Content: Paid

Take control of your remodel


Create

MARKET APPROACH & STRATEGY 9

Optimize for Organic Search

Blogger Outreach Article & Video Syndication

Promote

AffiliatesSocial Media

Convert

High RelevanceFills a Gap in the Market

Engage

Monitor and Reply to MentionsGather Contact InfoNurture Via Email Drip Campaigns

Advertorials Articles & Videos Blog Posts Sponsored Posts Infographics


Co-Founder & Chief Technology Officer Director of Marketing

TBDWill be hired, by Year 3, to lead future marketing strategy

TBDSeeking a CTO to establish the Company’s technical vision and lead all aspects of technological strategy, development, and growth.

MANAGEMENT TEAM

Start up experience

10

Monica D. Higgins, MBA, LEED AP

Lead nonprofit start-up from $0 to

$1M in earned revenue in 7 months!

7Months

Founder & Chief Executive Officer

Entrepreneurial Construction ManagerSuccess

Improved customer experience via

business process redesign that

reduced order hold times 30%!

30Percent

Turned customer service into a

revenue center, generating

$1.6M in sales monthly!

Million$1.6


Chip MartocciaCo-Founder & Former EVP for COBS Homes

ADVISORY BOARD 11

Successful Exit Via

Acquisition For Online

B2C Construction

Management Co.

Former Senior Executives From:

WORLD-CLASS ADVISORY TEAM IN KEY GO-TO-MARKET AREASCONTENT STRATEGY AND LEAD GENERATION

Jillian AlexanderContent Strategy

Online And Offline DemandGeneration Via Development, Execution And Management Of Affiliate Programs

40% Start Up ClientsAchieved Exits Via Acquisition

60% Remain Ongoing Concerns

400% Year/Year Conv

800% Increase Profits

30% + Email Yield

Strategy | Board of Advisors

Paul AnglesEmail Marketing

Sheilin HerrickAffiliate Marketing

Venture Development Firm


FINANCIAL SUMMARY 12

Year 1 Year 2 Year 3 Year 4 Year 5

-$5,000,000.00

$0.00

$5,000,000.00

$10,000,000.00

$15,000,000.00

$20,000,000.00

$25,000,000.00

$30,000,000.00

Revenue

Direct Costs

Operating Expenses

Net Profit

FINANCIAL HIGHLIGHTS

Customer Conversion 1% 2% 4% 5% 5%

Projected Customer Growth 9K 82K 440K 750K 1M


COMPETITION 13

Source: Demand Media

36%Look Up Information

26%Want To Be Educated

28%Want To Be Inspired

ONLINE USERBEHAVIOR

CONTRACTOR REFERRAL/REVIEW

HOW TO/DIY

REMODELING EDUCATIONREMODELING INSPIRATION


7-POINT COMPETITIVE ADVANTAGE 14

7. 90% CSAT

1. FOCUSED

Targeting A Niche

2. EVERGREEN CONTENT

Always Relevant

3. CONTENT PRODUCTION

Low Cost

4. SOCIALLY DRIVEN

Nurture Groups Of Fans To RT, Like And Share

5. ORGANIC TRAFFIC SOURCES

ReferralsDirectSearch

6. MOST VALUABLE DEMOGRAPHIC

Age 45-64


Year 1

Year 2

WHAT WE NEED

USE OF FINANCING:

WHAT WE GET

INVESTMENT 15

$2,250,000

Year 1 Year 20

500000

1000000

1500000

2000000

2500000

Unique Monthly Visitor (Average)

Customers

Revenue

Course/Content

Development

Web Development

Customer Acquisition

Founder Salaries

Web Developer, Web Designer/Programmer,

CSR

Rent/Office Overhead

UMV (Average) Customers Revenue

343k

72k

82k

9k

$2.2m

$232k


QUESTIONS 16

-Michael B. -Kathy N. -Susan T.

“Exceeded myexpectations!"

“…an incrediblevalue for the cost.”

“Here’s to my remodeling success! I could not have done it without you!”

Monica D. Higgins [email protected] (310) 895-0845

remodel einstein - online school for homeowners that hire pros

Education

market areascontent

construction costscopyright

freepremium content

powerbasic content

joint center

email yieldcopyright

arevenue center

millionturned customer