Slide 1

Rena Sumner NLAE President Slide 2 Amanda Webb, Arizona Nursery Association Sandy Munley, Ohio Landscape Association Cassie Larson, CAE, Minnesota Nursery & Landscape Association Slide 3 DEVELOPING CONNECTIONS THROUGH LLCs Amanda Webb Arizona Nursery Association Slide 4 Local Lunch Connections 5 during Spring Season 5 during Fall Season Locations around the valley and in Tucson Slide 5 Attendance On average 20 members at each lunch Reached over 100 members personally 2x this year Slide 6 What Made LLCs Successful for Attendees? ANA President attended each one very personable and felt welcome Convenient, interactive locations They stop for lunch anyway Not a hard sell or calling for $$$ Slide 7 What was Successful for ANA? Obtaining sponsors so only cost was ANA staff time and a couple hundred dollars/year Board members made the calls to encourage attendance Great opportunity for staff to get out and see members! 10 minute presentation at the end of the lunch promoting ANA services and programs Slide 8 Questions? Comments? For more information: Amanda Webb awebb@azna.org Slide 9 Changing Educational Offerings To better suit members needs Slide 10 Changing Economy End of 2008, we saw members sales begin to falter Surveyed members to take the pulse and measure needs Re-evaluated our trade show and canceled Ramped up educational offerings Slide 11 What did our members want? More technical training for employees In-depth education with real take-aways Turn new skills into dollar$ Slide 12 How did we respond? Slide 13 We Added More Seminars 2007 13 full days of education offered, including 2 at trade show 2008 13 full days of education offered, including 2 at trade show 2009 14 full days of education offered 2010 21 full days by year end Slide 14 Focus on Technical Skills Dry Stone Masonry Walls Stone Clinic Right Tools / Right Technique Coloring and Perspective Drawing Irrigation 101 Landscape Design Plant ID And more Slide 15 Continued Management Track Professional Sales Training Computer Estimating Destination Company - Marketing and Business Snow and Ice Management Clinic Working Smarter Challenge Slide 16 Results Added value to membership Partnerships with supplier members and industry consultants Revenue stream for association Win Win Win Slide 17 2010 Prosperity Partners Initiative DISCOUNT VOUCHER To receive the discount off one of the following programs, register on-line at upcoming events section of www.MNLA.biz and enter this voucher discount code PP2010 or mail this voucher along with the printed registration form. (One voucher redemption per business member).www.MNLA.biz Turn Payroll Into Profit. Nationally-known speaker Kathryn Dager of Profitivity Inc. Discount code good for $100 off Feb. 22 nd program. Regular price is $125. Price with discount is $25. How to Make Yourself Competitive in a Low Bid Market. Nationally-known speaker Tony Bass of VanderKooi Associates. Discount code good for $100 off Feb. 23 rd program. Regular price is $125. Price with discount is $25. One voucher redemption per business member. No cash value. The MNLA Garden Center Committee (with support from USDA-RMA) and the Landscape Contractors Committee are offering programs this winter designed to position your company for greater sales success in 2010. Those programs are listed below and further described in The Scoop and on-line at www.MNLA.biz.www.MNLA.biz Recognizing that many members will have their backs against the wall again during the coming year, the MNLA Board of Directors has decided to make an investment in members like you by making a program of your choice available for the incredible value of only $25. Thats $100 off the Feb. 22 or Feb. 23 programs. There is no catch you just have to be a business member in good standing. I encourage you to take advantage of this one-time offer. January 1, 2010 To:MNLA Business Members Fr:Van Cooley, MNLA President Re:$100 discount on an upcoming education program Slide 18 Cheryl Goar, CAE, Arizona Nursery Association Ann Bates, Idaho Nursery & Landscape Association Linda Reindl, Florida Nursery & Landscape Association Slide 19 Cheryl Goar, CAE Arizona Nursery Association NLAE Webinar, October 20, 2010 Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Slide 25 Slide 26 Slide 27 Slide 28 Slide 29 Slide 30 Slide 31 Slide 32 Slide 33 Slide 34 Slide 35 Slide 36 Slide 37 Slide 38 Slide 39 1. Promotion to the Public 2. Education for Retail Nurseries 3. Promotion of Environmental Benefit of Trees 4. Hosting an Educational Forum for Municipal and other Govts 5. Outreach to other Agricultural Producers Slide 40 Slide 41 Slide 42 1. Hired advertising agency 2. Developed Retail Promotion Kit which includes: Logo, Posters, Plant Stakes and Brochures 3. Website is up and running with just a couple pages/links Slide 43 1. Familiarize employees with AZ grown plants 2. Promote the POP information and the website to these employees Slide 44 In the brochure One specific print ad Shady Deal Will be incorporated into city and municipal training Slide 45 Detailing the environmental benefits Increasing the aesthetic qualities of the community Review how to purchase healthy trees (i.e. more than just caliper size tree spec education) Plan to partner with AMWUA and AZ Community Tree Council Slide 46 An important part of the Specialty Crop Program Develop information to promote the commercial production of wholesale nursery crops. Disseminate to agriculturalists Slide 47 1. Promotion to the Public 2. Development of On-line Media Tool & Site Slide 48 1. Will fill-in all the items which are more expensive than we planned. POP items for the retail nurseries (like the Plant Something - 6 ft stakes) 2. More public events 3. Work with cities to incorporate in libraries, on their websites, etc. 4. Paid advertisements??? Slide 49 1. Plant Profiler as a Facebook application 2. Plant your Stake on Google Maps 3. Further development of pages on website Slide 50 Would like to eventually take at least regionally. Contact Cheryl Goar, CAE cgoar@azna.org Slide 51 Ann Bates Idaho Nursery & Landscape Association NLAE Webinar Wednesday, October 20, 2010 Slide 52 Marketing Specialist ISDA Possible Projects with Board/Staff ISDA Webinar Assistance from Grant Writer Slide 53 Consumer Awareness Campaign for a Consumer Magazine that will be published with funds from a grant we received through the Idaho Nursery & Floral Research Advisory fund. Hang Tags for Plant Material Posters Flyers Web Page Design Slide 54 Slide 55 For the awareness campaign we had requested $7,000 which would cover the cost of design and production of the marketing materials. ISDA requested that we increase the grant for a total of $13,000. We then increased the number of marketing materials and the printing of 5,000 more magazines. Slide 56 This is a 24 x 30 fold up map similar to a road map that has our members locations pinpointed on the map. There is another section that has their company name, logo, address with directions, phone, fax and email. Slide 57 Slide 58 Our original request was to print 2,000 maps to be mailed to our members and handed out at various trade shows for a grant total of $4,000. ISDA came back and asked if we could increase the grant to $13,000. In the 2 nd proposal we increased it to 4,000 copies for year 1 and 4,000 copies for year 2. We added mailing the maps to all licensees in Idaho and surrounding states and a website redesign for the on line flip format. Slide 59 The funds will be placed in a separate checking account at the advice of our CPA. There are monthly, quarterly and annual reports that will be given to ISDA. They have set up all of the documents, we just fill in our information. Slide 60 For more information contact Ann Bates Idaho Nursery & Landscape Association abates@inla.org Slide 61 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Grant Program Slide 62 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Who prepared the grant request Who prepared the grant request Experience with the process Experience with the process Maintaining a grant Maintaining a grant How the grant was used How the grant was used Results of your marketing program Results of your marketing program Lessons learned Lessons learned Slide 63 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 64 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 65 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 66 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 67 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 68 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 69 A&E Television ABC Family Americas Health Network Animal Planet Bay News 9 Black Entertainment Television Bravo Cartoon Network Channel 13 City of Tallahassee Classic Sports Network CNBC CNN CNN Headline News Comedy Central Country Music Television Court TV The Discovery Channel E! ESPN ESPN2 Eternal World Television Network Food Network Fox News Fox Sports Net Florida FX Channel Galavision Game Show Network GEMS The Golf Channel Hallmark Collection The History Channel Home & Garden Television The Inspirational Network Knowledge TV The Learning Channel (TLC) Lifetime MSNBC MTV Muchmusic Music Choice Nickelodeon Odyssey Outdoor Life The Sci-Fi Channel Speedvision Sportschannel Sunshine Network TBS Telemundo Group TNN TNT The Travel Channel TV Guide Univision USA Network VH1 The Weather Channel Slide 70 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 71 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing TeachHort.com Slide 72 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 73 Top 3 Grants & Crop Marketing Programs Your Peers Are Doing Slide 74 Todd Davis, NMPro Magazine Slide 75 Rena Sumner, NLAE President Thanks to JP Horizons for assisting with the webinar management.